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- Online Strategy
- Competitive Benchmarking
- Visitor Analysis
- Online Insight
- Usability Studies
- Online Marketing Plan
Make Your Website Work Harder
STAR Digital helps you reduce risk, saves you time and money,
while getting the job done - Digital Marketing Strategy
- Competitive Benchmarking - probing the competition, identifying opportunities
- Creative W3C compliant, search engine optimised web design and build
- Managed, integrated mix of online marketing tools for increased sales or lead generation
- Intelligent reporting on the important metrics, consulting, learning and improving
Digital Strategy - 'Blueprint for Success'™
Successful online marketing strategies are always underpinned by proven marketing methods. Keeping it simple, measurable and on budget is hard to do without strategy. Our 'Blueprint for Success'™ helps to develop that startegy in a number of easy to understand steps.
Online Competitive Benchmarking
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What are your competitors doing?
- How do they rank vs yourself?
We'll research competitor web sites, their SEO effectiveness and SEM rankings as well as B2C and B2B marketing programmes, including email marketing, CRM, web site usabilty and offline to online advertising to map their overall online value proposition. (OVP)
Site Visitor Analysis
Do you have a full picture of how your prospects use your website?
A well set up web analytics dashboard will over a period of time, (Generally no less than 12 weeks) to show how visitors interact with your web assets. So you can understand where they come from and how long they stay.
Online Insight
When did you last talk to your customers?
Mapping the difference between your image of the business and that of your customers and stakeholders is vital.
Online surveys are the fastest way to get feedback on how your brand or company is perceived by your users.
Put simply, this is like looking in mirror and measuring the gap between how you see yourself, and how your potential and existing customers see you.
Web Usability Studies
- Does your audience know how to use your website?
- Have you ever watched them?
Often a real eye-opener for marketers and management as they watch real users struggle to use their web sites properly, misunderstand technical jargon, and get frustrated when they can't complete a given task.
The usability study helps to improve your web site for the people that matter, your users...
Strategy Development
- Internet SWOT Analysis
- Define Internet Marketing Plan and Budget
- Create/Update Online presence
- Execute e-marketing communciations
- Maintain & monitor metrics
- Review & modify
Who's It For?
Anyone serious about getting more sales or leads from their website.
Call Roger on 01604 696385 or fill out the form to the left and find out how you can learn more about your online business.
Mini Case Study - Business Transformation
Star Digital have been working with us for over three years and in that time they have transformed our internet ‘presence’ and our expectations from the internet.
Right from the initial contact we were introduced to the concept of ‘Return on Investment’ and Star Digital have provided us with the tools and understanding to analyse every bit of our online marketing spend and the confidence to judge whether we are indeed getting a ‘return’.
With initial mentoring from Star Digital we now manage our online advertising and now meet with them regularly to analyse our progress and discuss new developments and projects.
Three years ago I considered all internet spending a ‘necessary evil’ but had little realistic hope of ever seeing any ‘return’ from our investment.
Now we have strong growth in customer viewings of our website and the participation of these new customers in our auctions is providing us with a lot of confidence to see us through the present economic doldrums.
Stephen Whittaker
Managing Partner
