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Responsive Website & Web Integration

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Auction Marketer Web Design & Build with ATG Bidmaster Integration

Anderson and Garland Auctioneers established 1840 are a leading saleroom covering the North East of England, Scottish Borders and North Yorkshire.

They approached Star Digital as they needed a website that would integrate to their ATG Bidmaster auction management system and provide them with the flexibility they needed to market their regular auctions. The site needed a clean design and had to be fully mobile responsive.

Anderson and Garland

What We Did

Our Strategy

Star Digital designed and built a fully responsive CMS based website with a brand new look and feel. The website design was not only optimised for customer usability but offered all the flexibility required – a totally editable homepage, easy modules to control banner and imagery site wide, a newsfeed function and a number of special features such as telephone bid booking services, create a catalogue and easy auction management in the admin section of the CMS. All developed with non-technical usability being paramount and central to the end product.

As well as usability for prospective bidders and existing clients, search engine optimisation (SEO) was also incorporated into the project from the beginning to enable organic exposure.

The site is fully integrated with Google Analytics and Search Console, so customer actions can be monitored and analysed. Star Digital have also created brand new email designs for transactional and marketing emails with Anderson and Garland utilising our services to provide them with email distribution on a weekly basis for their auctions. This service is provided through IBM Silverpop Transact.

Anderson and Garland - Email Marketing

The Technology

What We Used To Make It Happen









Auction Marketer




atg bidmaster

The Results

How Well Did We Do?

Anderson and Garland now have a fully responsive website with added flexibility tailored to their specific needs. The new website design is a huge step-up from their older simple website with new features offering the marketing team complete control.

Three Weeks following the site launch, Anderson & Garland achieved:

Website Session Increase


Bounce Rate Decrease


Tablet Usage Increase


Mobile Usage Increase


What Have They Said

Client Feedback

"I am absolutely delighted with the website. Well done to you all at Star Digital. The hard work and attention to detail has paid off handsomely.”
Andrew McCoull

Thank you so very much for getting us to this point – a lot of hardwork and well worth the effort. Please thank your team and in particular Daniel. He has been extremely helpful throughout the project and has kept the communication flowing between us. Both you and he have been extremely patient in explaining the technical aspects, the workings of the admin area and options available on multiple aspects of the site and it’s content for which I am very grateful.”
Alison Orgill