A favourite of stars such as Rita Ora, the Assya Boutique, based in the heart of Notting Hill’s trendy shopping district is a leading destination for precious and semi-precious designer jewellery.
Assya chose Star Digital to upgrade and revamp their e-commerce website after seeing the extensive range of Magento projects we’ve completed for other brands. Lead times were tight with the new site needed in UAT within 5 weeks. Assya had some design views ready to go and Star Digital were able to turn those designs into reality.
Star Digital built Assya a brand new e-commerce website, upgraded to Magento Community 1.9 using Assya’s own designs to create a fresh online shopping experience for their customers.
There was a focus on navigation throughout the new website, with category pages being developed to display up to 27 products. We created a programmatic rule that was implemented to allow Assya to flag products based on the date each product was added.
From restyled and functional drop-down menus to email sign-up API integration, Star Digital delivered the project as per the agreed functional specification on time, and on budget.
The new Assya website delivers an easy-to-use customer experience that makes Assya’s range of jewellery the centre of attention with revamped category and product detail pages.