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Assya London

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A favourite of stars such as Rita Ora, the Assya Boutique, based in the heart of Notting Hill’s trendy shopping district is a leading destination for precious and semi-precious designer jewellery.

Assya chose Star Digital to upgrade and revamp their e-commerce website after seeing the extensive range of Magento projects we’ve completed for other brands. Lead times were tight with the new site needed in UAT within 5 weeks. Assya had some design views ready to go and Star Digital were able to turn those designs into reality.

What We Did

Our Strategy

Star Digital built Assya a brand new e-commerce website, upgraded to Magento Community 1.9 using Assya’s own designs to create a fresh online shopping experience for their customers.

There was a focus on navigation throughout the new website, with category pages being developed to display up to 27 products. We created a programmatic rule that was implemented to allow Assya to flag products based on the date each product was added.

From restyled and functional drop-down menus to email sign-up API integration, Star Digital delivered the project as per the agreed functional specification on time, and on budget.

Assya Case Study

The Technology

What We Used To Make It Happen











The Results

How well did we do?

The new Assya website delivers an easy-to-use customer experience that makes Assya’s range of jewellery the centre of attention with revamped category and product detail pages.