Baddeley Brothers Fine Stationery Printers

www.baddeleybrothers.co.uk

Ultra close-up photography plus SEO focussed web CMS brings the 'feel' concept to life

Baddeley Brothers are world-renowned specialist printers and envelope makers, and long-standing clients of STAR Digital.

We were briefed to build on the offline 'feel' theme used by Baddeley Brothers to develop a compelling, interesting and highly visual web experience that explained the numerous hand finished print processes such as die stamp, foil blocking and blind embossing that have made the company famous.

As part of Baddeley Brothers’ vision for managing their business online, we developed a web interface to their eCRM system to help manage incoming quotes and improve the experience of existing customers bringing 21st century automation to this long established business.

Using this new system, quotes for existing clients can be managed quickly and efficiently, account histories and correspondence recorded, and communication to the customer’s point of sales contact logged in a way that improves the client’s overall rapport and experience with Baddeley Brothers.

Marketing Technology

•    Joomla web CMS
•    Custom PHP integration to openCRM
•    Digital photography
•    Google Analytics
•    Direct EMS integration