Complete Email marketing
Best Practice Email Marketing
If your business has moved past DIY email marketing, STAR Digital is the perfect agency partner to grow with.
STAR Digital will take care of every element of your campaigns: content, template design, list checking, email sending, campaign measurement and statistical reporting.
Our consultants will give you plenty of best practice advice on your email marketing. You concentrate on the strategy; we concentrate on effective delivery.
For a single monthly fee, you will get:
- Marketing copy written
- Your template designed
- Your database imported and cleaned
- Full management of your email and SMS lists
- Up to 5 emails created and sent per month (up to 50K total email broadcasts)
- An easy way to create email lists from your current website
- Auto scheduling of emails to new prospects
- Full Email marketing reporting via email and login
Marketing Copy
All we need is a brief from you per email with some bullet points or marketing copy, and we'll write the email for you ensuring that it won't fall foul of SPAM filters or trigger corporate firewalls to assign your important marketing communication to the Junk Mail folder.
Each email is tested against various systems for deliverability and we make the relevant adjustments dependent on whether the communication is Business to Business (B2B) or Business to Consumer (B2C).
Every email is then proofed back to the relevant people in your organisation for approval prior to being calendared for sending at a pre-determined date an time of your choosing.
Template Design / Email Creation
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Leave the design to us. Our designers will work with you to create best practice branded email marketing templates that you are happy with, and that are suitable for the target market. If you need to have special templates created for specific needs such as promotions or sales, no problem, we can handle it no time at all. All customers using our managed services can have up to 5 fully created emails broadcast per calendar month within the basic priced package. |
If you are taking advantage of our landing pages for email marketing service, our designers will ensure that all creative is integrated to maximise the marketing effect.
Database Management / Email List Management
At the outset of your email marketing programme we will take all of your prospect information and cleanse it before uploading it into the Email marketing database. All data is held securely in your account, and only you can access it.
STAR Digital follows the rules as outlined in the Privacy & Electronic Communications Act of 2003 and we are registered with the Information Commisioners Office Registration Number Z9790371
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All of our email marketing services have auto unsubscribe and SPAM handling features incorporated as standard, and you can clearly see from our reporting when people have unsubscribed or reported your email as SPAM. Where you see an underlined number you can click to retrive user based information. This helps marketers to work out the quality of their lists, particulalrly if they are renting data from various sources |
Once we have uploaded your database we will prepare an auto subscription/capture form to be integrated into your web site. This will allow you to quickly build opted-in email lists from your web site visitors. In addition to this we are a registed list broker for both direct mail and email data and can provide pricing for email lists based on a wide selection criteria, both B2B and B2C.
Auto Email Scheduling
As part of the Email Marketing set up process for Managed Clients we can create a series of auto emails that are triggered by a user registering with you. These emails are designed to broadcast at registration and at set intervals thereafter. Aggregate reporting is available on these emails so that you can track the efectiveness of your email communicatiosn to your prospect audience over time.
In addition we can calendar the broadcast of email marketing communications for up to one year in advance, so if you have specific promotions or events that are fixed in the future, you can build all of the communciations ahead of time and schedule them to deliver when you want them to.
Email Marketing Reporting & Tracking
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One of the powerful features behind email marketing is your ability to track what happened when you sent an email. Not only do we add tracking tags to all URLS so that Google Analytics users can see how prospects interacted with the web site at a macro level, but the Google Analytics package lets you drill down to see when prospects viewed the site, for how long and how deep. This lets you understand whenther your communications are relevant to the audience and if you are using rented lists, to see how well the clickthough (CRT) traffic interacted with your brand. |
| But email marketing reporting doesn't stop there. Every email also includes a full report of marketing outcomes that allows you to undestand the success of your broadcasts | |
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At a glance you will be able to see exactly what happened with metrics on the following Emails Sent Emails Bounced (Hard & Soft) SPAM Complaints HTML Emails Opened HTML Email Links Clicked Number Of Users Clicking Links Users that Unsubscribed Users That Forwarded using the in-built Forward To a Friend Functionality Users that viewed the Email as a Web Page via The Campaign Web Viewer Visual Link Statistics, a visual overlay shows you where people clicked on your email Link Destination tracking stats down to user level You can also view graphs and charts to show actions taken and the openings by hour to see when users interacted with the email. Each link that is underlined lets you click to reveal further information right down to user level, and you can export data for more detailed marketing analysis. |
STAR Digital’s full service package is also perfect for businesses that want to set up an in-house email marketing team, but first need to learn from experts. Start off with the fully managed package, bolt on some training, and migrate across to the STARmail ASP programme when you are ready.
Call STAR Digital now for a free no obligation chat to discuss your email marketing campaign requirements: 0845 123 3982, or email us at info@star-digital.co.uk.
STAR Digital Marketing services Ltd , UK Internet Marketing Company , services include Website Development,
Email Marketing Services, Search Engine Marketing (SEM), Search Engine Optimisation (SEO) services
Our Email marketing systems are fully integrated with Google Analytics
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