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04 Nov

Posted by Roger Martin

Wow. My last post was in June when we moved the the Old Schoolhouse in Castle Ashby! I don't feel like we've been able to look up since then as we've been working like mad on the redesign and development of the Fellows website. This one was not for the faint hearted, we had from early July until mid October to completely rebuild the site from the ground up in Joomla with direct integration to Microsoft Dynamics NAV and SQL Server. I think its fair to say that we are hugely impressed with what we've achieved, but we are knackered as well! Big ups go out to Andrew Matthews head of design over here for the stunning CSS and AJAX implementations, and the feedback from users has been awesome. The guys at Evo Soft looked after the NAV development on the local side, nice guys. So...

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30 May

Posted by airtimeandy

Star Digital was recently engaged to build the Ethical Edge Blog for an emerging CSR consultancy based in Beijing in China. www.ethicaledge.info It was very interesting to engage with this client, as they taught us about how the Chinese view media as a whole, and how the population has developed a cautious approach to above the line traditional advertising methods. We discovered that due to the different cultural make up in China they have developed large extended family and friend social networks, where the average person has a social circle upwards of five times that of the average westerner. No wonder then that the internet has become a favoured form of communication in China, and that digital mrketing techniques based on trust, reviews and social networking appear to be growi...

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20 May

Posted by rogerm

Fellows & Sons Auctioneers in Birmingham have been a client with STAR Digital for 3 years, and we've helped them to make the transition from a largely offline business to one of the most forward thinking online companies in their vertical. They now use search and email effectively for acquisition and retention, and have recently got involved in using social media to promote and provoke discussion around their fine watch sales. So, it came as no surprise when Stephen Whittaker, managing partner, and the man with the belief and drive to push the business forwards recently asked us to get the site up and running in some European languages. Our recommendation was for cut down information pages, and that's exactly what we've done. French, Spanish, Italian and Russian pages have ...

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20 May

Posted by rogerm

Roger and James met with Paul Hutchings MD of Languageflow on Tuesday to discuss an exciting new marketing product. The meeting took place at Home House in London and looks like its going to result in a brand new product for corporates and agencies looking to produce multilingual marketing materials. Watch this space! In addition, LanguageFlow will feature heavily in the July edition of Direct Selling News as they look to consolidate their reputation in supply of fast, quality language typesetting to the direct selling market, with clients like Herbalife, Nikken and Nu-Skin using their technologies. (pictured, James left, Paul Hutchings, LanguageFlow, right)

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22 Jan

Posted by rogerm

We've been working with Fellows & Sons Auctioneers for a few years now, rebuilding the web site, search optimizing, creating targeted email auction alerts and getting online PR working for them. Most recently we introduced social bookmarking tags to every lot in their auction listings to allow collectors and enthusiasts to tell others if there was a lot of interest. Well guess what? It just so happened that on Monday the social networking kicked in on a single lot in the watch sale. See the extract from the press release below! A rare Rolex watch has become one of the most valuable items sold in a Wrist & Pocket Watch auction at Birmingham auctioneers, Fellows & Sons. The auction which took place on Monday 19 January featured a vintage Rolex Submariner - model nu...

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