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18 May

Posted by Brendan Gilbert

Despite slowing revenues in the global art market, online sales of art are on the increase – up 15% on 2015 to $3.75 billion. This is highlighting the potential of the online marketplace which has a current market share of 8.4%, according to the recent Hiscox Online Art Trade Report 2017. The report highlights that digital marketing channels are becoming vital to the continued success of the art market, with search engine optimisation, paid search advertising and email marketing all playing a significant role in transforming the industry. Yet it is social media that has taken the leading role of delivering art in front of a brand new and willing audience – the millennials. Despite slow adoption of online technology, the traditional art sellers have started shifting their at...

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11 May

Posted by Emma Stewart

“What is PPC?” If only we had a pound for every time we’ve been asked this question! Pay-per-Click (PPC) advertising - sometimes referred to as ‘Online Advertising’ and ‘Search Engine Marketing (SEM)’ – does exactly what it says on the tin. Advertisers, such as Google, Bing and Facebook, auction off ad placements and you pay for every click your advert receives. So rather than waiting to ‘earn’ visits organically, which can be a somewhat lengthy process, you can pay for high quality visitors to your site. Paid advertising helps you get your brand noticed by potential customers. You can beat your competitors to the top of the search results on Google and Bing, or even have your advert appear on your target audience’s Facebook feed. The best news of all - you ...

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09 May

Posted by Emma Stewart

The world of SEO (search engine optimisation) can seem complex and mysterious to the everyday human. I mean, apart from us digital geeks, who really has the time to learn each one of Google’s 200+ factors that influence search rankings in its algorithm? But for small businesses, boosting your website ranking to the top of search is necessary to compete in today’s digital landscape. Research shows that the top 5 search results receive 75% of clicks and only 25% of people will click past the first page – crazy, right? However, there’s things every online business owner can do to increase their chances of getting their website to the top. We’ve put together 5 easy things you can do today, to boost your website ranking. 1. Discover Your Industry’s Niche Keywords P...

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03 May

Posted by Roger Martin

When thinking about an upgrade to Magento 2 it is important to understand what is involved and what advantages upgrading to Magento 2 actually offers. The expected landrush to upgrade to Magento 2 through 2016 and early 2017 has not materialised. The current thinking is that it will happen through Q3 of 2017, as the platform reaches full stability and the developer community has enough experience to manage the upgrades successfully and in an economically viable manner. The Magento platform has always been promoted as the most flexible ecommerce platform in the world, accessible to all due to its foundations as an open source project. Whilst this has been a major strength, the process of moving towards Magento 2 and the focus by the new owners to grow the Enterprise channel and ac...

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21 Apr

Posted by Brendan Gilbert

Goal tracking on Google Analytics is a vital element for any online commerce business. Through measuring the effectiveness of your site in gaining conversions, marketing teams can see what content converts and what elements need improving. For Magento websites, this goal tracking process is relatively easy to complete. All you need is a google Analytics account, access to your Magento admin area and access to either the html code or a developer. Here’s our simple 3 step guide to setting up Goal Tracking on a Magento site: 1. Add Google Analytics Tracking code to your site The first step in implementing any goal tracking on your site is to add the Google Analytics tracking code generated for your Google Analytics profile. All you need to do is add your Analytics account ID ...

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20 Mar

Posted by Roger Martin

Star Digital have been named as the latest digital commerce agency in the UK to achieve Shopify Plus Partner status. Star Digital decided to join the fast growing platform after a lengthy period of due diligence and research involving their design and developer teams. Star Digital were very impressed with the Shopify Plus platform, the partner channel and support, alongside the rapid growth of the platform. The ease of use and speed at which the team could set up fully functioning stores was impressive when compared to other platforms. Shopify Plus is now a credible alternative to Magento Roger Martin, CEO at Star Digital said "We have been partners to Magento since 2009, but for the last 12 months we have had to look at alternative offerings as the Magento 2 product launch has not...

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18 Mar

Posted by Roger Martin

Content marketing is a key digital marketing discipline, and is a subject that is being talked about a lot in 2017, and a lot of our clients are asking what is content marketing? Well, the term 'content marketing' has been a trending topic in digital marketing circles for a few years now, and the actual discipline emerged several years ago when savvy digital marketers realised it was a key to performing better in SEO rankings on the Google search engine. The Content Marketing Institute (yep, it has its own Institute!) defined content marketing as; "Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action." ...

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09 Mar

Posted by Roger Martin

The Importance of landing pages: You’ve painstakingly built your paid advertising campaign so it matches your website’s content. You’ve researched all your keywords including keywords across your ad copy. You’ve even set bids to ensure your perfectly worded ads can appear at the top of the results pages. You even know the exact audience you are targeting and the type of information they are looking for. You’ve spent the time constructing a campaign that you hope is going to drive conversions on your website. A website that has had the same level of detailed attention as your brand-new advertising campaign. But, you’ve started the campaign and click costs and ad positions aren’t as good as they could be. The key could be your use of Landing pages to increase your Adwo...

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07 Oct

Posted by Roger Martin

Star Digital have been a Silverpop Sure Agency for a good few years now, we backed the technology because of the vision for one to one communications and a move towards behavioral marketing and automation. The platform has served our clients well, and it only got better when we heard that IBM, the Big Blue, inventors of Watson the cognitive computing architecture, had acquired Silverpop as part of its mission to further enhance its digital marketing intelligence portfolio. Amplify, the annual event held by the Silverpop team in London was a different event this year. With several tracks per session and a big presence from IBM you could feel that the platform was already developing rapidly. There was a genuine excitement from the team and attendees. I wanted to pull out some of ...

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30 Mar

Posted by Leanne Town

With 89% of consumers using search engines to find information on products or services before making a purchase and 86% using search engines to find out information about local businesses it is not surprising that companies practising Digital Marketing use Google Adwords at some point. But are they using them correctly? A properly set up Google Adwords account ensures that your business is clearly visible to Google users in the process of searching for a product or service that you have defined in your account. You only pay if the user clicks on your ad. When Adwords is configured correctly, it can be a really powerful marketing tool for your business, delivering unparalleled lead generation and return on investment. However, when rushed, ignored and left too broadly defined...

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24 Feb

Posted by Leanne Town

Marketing Everybody in business will have their own views on how marketing should be done and which are the best practices to follow. However, all companies should take on an individual approach; what is best for one company may be inappropriate for another. You need to cater for the needs of your business and provide a marketing solution and strategy that is best for you. One of the most important factors to consider in any digital marketing programme is measurement and return on investment. Identify and inform your audience Its vital that you identify whom your audience is, how they interact with brands such as yours, and what they need to know. Some research is needed, and the internet is a great place to start. Perform some competitive benchmarking by identifying compet...

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23 Jan

Posted by Leanne Town

The start of a new year brings about new hopes and expectations in people, be it renewing that gym membership, embarking on a detox or clearing out old clothes. This should be the same for businesses too. Think about using this post-Christmas quiet period wisely. Star Digital recommends spending the time reviewing the previous year and using the learning outcomes to plan ahead to get the best out of your business and your staff in the New Year. Digital assets It is always a good idea to audit your assets in this downtime, such as your website, SEO or Adwords campaigns. This will ensure they are continuing to deliver on your business objectives or if not, it gives you the perfect opportunity to make any required changes. Much like a running race, by getting your website or onlin...

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