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20 Mar

Posted by Roger Martin

Star Digital have been named as the latest digital commerce agency in the UK to achieve Shopify Plus Partner status. Star Digital decided to join the fast growing platform after a lengthy period of due diligence and research involving their design and developer teams. Star Digital were very impressed with the Shopify Plus platform, the partner channel and support, alongside the rapid growth of the platform. The ease of use and speed at which the team could set up fully functioning stores was impressive when compared to other platforms. Shopify Plus is now a credible alternative to Magento Roger Martin, CEO at Star Digital said "We have been partners to Magento since 2009, but for the last 12 months we have had to look at alternative offerings as the Magento 2 product launch has not...

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18 Mar

Posted by Roger Martin

Content marketing is a key digital marketing discipline, and is a subject that is being talked about a lot in 2017, and a lot of our clients are asking what is content marketing? Well, the term 'content marketing' has been a trending topic in digital marketing circles for a few years now, and the actual discipline emerged several years ago when savvy digital marketers realised it was a key to performing better in SEO rankings on the Google search engine. The Content Marketing Institute (yep, it has its own Institute!) defined content marketing as; "Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action." ...

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09 Mar

Posted by Roger Martin

The Importance of landing pages: You’ve painstakingly built your paid advertising campaign so it matches your website’s content. You’ve researched all your keywords including keywords across your ad copy. You’ve even set bids to ensure your perfectly worded ads can appear at the top of the results pages. You even know the exact audience you are targeting and the type of information they are looking for. You’ve spent the time constructing a campaign that you hope is going to drive conversions on your website. A website that has had the same level of detailed attention as your brand-new advertising campaign. But, you’ve started the campaign and click costs and ad positions aren’t as good as they could be. The key could be your use of Landing pages to increase your Adwo...

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07 Oct

Posted by Roger Martin

Star Digital have been a Silverpop Sure Agency for a good few years now, we backed the technology because of the vision for one to one communications and a move towards behavioral marketing and automation. The platform has served our clients well, and it only got better when we heard that IBM, the Big Blue, inventors of Watson the cognitive computing architecture, had acquired Silverpop as part of its mission to further enhance its digital marketing intelligence portfolio. Amplify, the annual event held by the Silverpop team in London was a different event this year. With several tracks per session and a big presence from IBM you could feel that the platform was already developing rapidly. There was a genuine excitement from the team and attendees. I wanted to pull out some of ...

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30 Mar

Posted by Leanne Town

With 89% of consumers using search engines to find information on products or services before making a purchase and 86% using search engines to find out information about local businesses it is not surprising that companies practising Digital Marketing use Google Adwords at some point. But are they using them correctly? A properly set up Google Adwords account ensures that your business is clearly visible to Google users in the process of searching for a product or service that you have defined in your account. You only pay if the user clicks on your ad. When Adwords is configured correctly, it can be a really powerful marketing tool for your business, delivering unparalleled lead generation and return on investment. However, when rushed, ignored and left too broadly defined...

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24 Feb

Posted by Leanne Town

Marketing Everybody in business will have their own views on how marketing should be done and which are the best practices to follow. However, all companies should take on an individual approach; what is best for one company may be inappropriate for another. You need to cater for the needs of your business and provide a marketing solution and strategy that is best for you. One of the most important factors to consider in any digital marketing programme is measurement and return on investment. Identify and inform your audience Its vital that you identify whom your audience is, how they interact with brands such as yours, and what they need to know. Some research is needed, and the internet is a great place to start. Perform some competitive benchmarking by identifying compet...

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23 Jan

Posted by Leanne Town

The start of a new year brings about new hopes and expectations in people, be it renewing that gym membership, embarking on a detox or clearing out old clothes. This should be the same for businesses too. Think about using this post-Christmas quiet period wisely. Star Digital recommends spending the time reviewing the previous year and using the learning outcomes to plan ahead to get the best out of your business and your staff in the New Year. Digital assets It is always a good idea to audit your assets in this downtime, such as your website, SEO or Adwords campaigns. This will ensure they are continuing to deliver on your business objectives or if not, it gives you the perfect opportunity to make any required changes. Much like a running race, by getting your website or onlin...

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13 Nov

Posted by Leanne Town

With consumers starting as early as September to hit the pavement for their Christmas shopping it is vital that companies are ready. Early Christmas marketing campaigns will enable you to be at the forefront of consumers’ minds in these early shopping stages! Star Digital offers many campaign ideas to our clients around this festive period. We are able to produce email broadcasts, customise website banners and implement changes in their Adwords account to improve search rankings relevant to Christmas. This is part one of a series of posts where we will offer hints and tips around the services we can provide to you around the Christmas period. Keep your eye out for our others… Part One: Let’s talk about email campaigns Consumers are now spending more time online with 52...

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24 Jul

Posted by Lorna Casswell

It’s a known fact not everyone who puts something into their basket is going to end up buying, but even a small decrease in the amount of people who abandon their baskets could make a big difference to your bottom line. In today’s post we’ve got four ideas on how you can reduce the number of people who abandon their basket. 1. Make all delivery, returns and pricing information clear If delivery information is not clear at the product or category level it’s likely people will put items into their basket just to find out information, such as the cost of delivery. Avoid this kind of activity, which will skew your basket-to-sale conversion rates, by presenting all necessary information at the right time. Make it easy for people to see how much their item is including VAT, sho...

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09 Jun

Posted by Lorna Casswell

Whether your business is purely online, or whether you have bricks and mortar premises, increasing leads and sales is a constant challenge, as is encouraging customer loyalty. Email marketing is an excellent way to use the customer and client data you already store to drive up conversions, quickly and easily, in a measurable way. Today’s blog post discusses some of the main reasons why email marketing should be an essential element of a business’s marketing activities: Increase Sales or Leads This is the obvious one, but we had to mention it. If you have a database of existing customers or clients then tapping into them can lead to more sales and leads. Sending them details of any special offers you are currently running, or perhaps offering them a bespoke offer, can encoura...

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22 May

Posted by Lorna Casswell

Google is currently in the process of releasing what looks to be a relatively big update to the way it ranks websites in its organic results. This update (to the Panda algorithm) could see websites with low quality content be pushed down in the organic listings, thus impacting on traffic levels of the affected sites. Early reports suggest some big players, like eBay, may have been hit by the update this week. Other Google Panda algorithm updates that have happened since 2011 have targeted websites with the following: Lack of original website content Thin content Low quality links Duplicate content Low on-site engagement levels (such as high bounce rates, low amount of time spent on pages etc) It’s early days at the moment, with the affects of this Panda update not...

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