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Take a look at what we have been talking about

12 Dec

Posted by Roger Martin

The team at Star Digital have recently been crazy with enquiries for iPhone and iPad app development following the successful launch of the MK Electric app and the impending Charitarian magazine app. Over a cup of tea and rare chance for all of the team to get some thinking time we discussed the forthcoming impact on web statistics now that iPhone is mainstream and decided to do a bit of digging. What we found surprised us all. For the iPhone in the last week we've seen that it represents 6.8% of all traffic to the STAR Digital website, with approx 3% of that coming via the use of search! And this on a B2B site, albeit a technically focussed one. So we got to thinking about ecommerce sites, and we looked at the Aggressive Health Shop as an example. We knew this site worked in ...

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02 Dec

Posted by Roger Martin

Today we were accepted onto the reseller programme for the excellent One Step Checkout for Magento developed to make the checkout process in Magento really simple. We first implemented it in Mike Nash's Aggressive Health Shop and we quickly found it was a key to increased conversions from checkout to sale. The abandonment rate dropped and orders flowed freely. As Cardsave and Sagepay partners we had been looking for a Magento checkout tool that would give our customers the most seamless solution, and now we've found it. We plan to implement the tool in all future Magento implementations for our clients to add value to their Magento stores. Give us a shout if you'd like to know more about this great tool!

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30 Nov

Posted by Roger Martin

We are on the verge of something of a digital publishing revolution with the advent of the iPad and the cheaper Android tablet's entering the market and creating a new channel for publishers and savvy direct marketers. It's possible that the way a fair segment of people view publications could be about to undergo a paradigm shift from paper to tablet. It won't be immediate, but fact that Rupert Murdoch is backing it heavily with the paywall initiative, and with the number of quality publications announcing plans to leverage the channel there is no doubt that this is going to be a growth sector through 2011. From our perspective, and owning the Page Flip brand, we look at these shifts with great interest. We recently completed a publishing app for the iPad and iPhone for a major US...

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21 Nov

Posted by Roger Martin

We moved into our new office 'The Old Schoolhouse' in Castle Ashby back in June of 2010. One of the things that was pretty important to us as a digital marketing agency was the speed of the broadband, so we were fairly pleased when we found out that we should be getting approx 3.5mb downstream. On the allotted day the man came and fixed it up, and after an initial period of 4 days where we had virtually NO bandwidth it duly settled down at 3.5Mb. But here came the problem. every time anyone uploaded a file, however small the downstream died- period. Now I know that ADSL stands for asynchronous and that the upstream is always slower, in this case about 300K, but we've had plenty of experience of ADSL elsewhere and never seen this problem. BT's response? That's normal, but if you...

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04 Nov

Posted by Roger Martin

Well we said we would get into app development. it's a natural progression for us as digital marketers and web developers. James Bache, who looks after the Page Flip brand over here at STAR Digital hooked up with Xerox, one of his clients to produce an app for MK Electric, part of the Honeywell group of companies. The goal, to produce an app that allowed Distributors to search and view tech spec for their quite frankly enormous product range using an iPhone or iPad. James got under the bonnet of Xcode with the developers and they produced a great looking, smooth functioning app and got it listed on the app store. Whole process start to finish, 3 months. Done. Since then we've started work on quite a few more, and the next one to launch is actually part of a Chinese initi...

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04 Nov

Posted by Roger Martin

You may or may not know Mike Nash, author of the Health & Wellness book Aggressive Health, but this guy is a bit of a personality in the wellness world, and walks the talk. We've been working with Mike for a few years now helping him with his digital strategy, and his ecommerce. Until recently he was using ePages, which in fairness was a great estore package for its day (3 yrs ago) but since we've started working with Magento, we've been transferring clients across at the earliest opportunity. Well anyway, I had a chat with mike and mentioned this Magento thing, and he said 'OK, sounds interesting' can you do me a demo? Knowing that Mike likes to 'get under the bonnet' I said 'I'll go one better, I'll put you a complete install on one our servers for you to play with'. Well Mi...

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21 Mar

Posted by rogerm

Direct mail is dead? I keep hearing this, but I also look at stats from various campaigns and see that a combination of direct mail and email seems to get the best results. In fact with the overall drop in direct mail and the exponential increase in email we could argue that cut through and conversion of well thought out highly personalised direct mail could result in improved conversions in the coming year. However, as the economic outlook continues to be uncertain for the UK I fear a number of companies will cut back their direct mail in favour of cheaper alternatives such as email and add to their overall woes. It all comes back to multiple channel marketing. You need a good mix, and swapping your DM for email isn't likely to cut it. We've met with some very bright companies...

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21 Mar

Posted by rogerm

Looks like the privacy argument at Google just runs and runs as the company becomes bigger and bigger. They are going to release browser plug-ins for users to opt-out of being recorded in analytics in the next few weeks. We will wait to see details of this, but its likely that it will only apply to specific data such as ISP network location and the like, so for the main user base (SME's) it shouldn't be overly problematic. Could be something and nothing?

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26 Oct

Posted by rogerm

This is an interesting development listed on the Google blog. Could it be that Google are going to show Twitter posts in natural search listings? If so it could make for a new battleground amongst search marketers... Check it out on the Google Blog

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15 Oct

Posted by rogerm

It's interesting how a 'credit crunch' or 'recession' in the economy affects the way companies do business. One frustrating symptom was the increased amount of cold calling that went on during Q2 and 3 as sales managers tried to achieve targets. What a pain, and how frustrating for the poor people who had to perform it. Then there was the DIY Digital marketing wave... A huge increase in badly put together, poorly executed email campaigns. the SaaS Email providers made some money, but the upshot is that a lot of companies became quickly dissillusioned with the concept and struck it off the list of marketing tactics. And of course, the saviour of the credit crunch, Google Adwords. Free money off vouchers have been flying around in virtually every publication that hits the d...

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22 Sep

Posted by airtimeandy

As an agency we receive a lot of speculative B2B email but the one below takes the biscuit. The warning. Always check your data lists before sending as you can do yourself a lot of harm. As these guys have done. We won't be recommending them to any of our clients! [caption id="attachment_349" align="aligncenter" width="430"] How to annoy your prospects with incorrect targeting. They actually sent this out to agencies![/caption]

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11 Sep

Posted by rogerm

Interesting to see that Google have modified their search form enlarging the box and the font to about 130% of the original size. At first glance it looks a bit odd if you are a regular user, and you instincively check to see if your browser has inadvertantly been set to a higher percentage view as everything below it remains as it was. However, I guess it will be a usability and accessibility plus and help to reduce the number of typos, or will it? http://www.google.com

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