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Take a look at what we have been talking about

04 Nov

Posted by Roger Martin

Well we said we would get into app development. it's a natural progression for us as digital marketers and web developers. James Bache, who looks after the Page Flip brand over here at STAR Digital hooked up with Xerox, one of his clients to produce an app for MK Electric, part of the Honeywell group of companies. The goal, to produce an app that allowed Distributors to search and view tech spec for their quite frankly enormous product range using an iPhone or iPad. James got under the bonnet of Xcode with the developers and they produced a great looking, smooth functioning app and got it listed on the app store. Whole process start to finish, 3 months. Done. Since then we've started work on quite a few more, and the next one to launch is actually part of a Chinese initi...

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04 Nov

Posted by Roger Martin

You may or may not know Mike Nash, author of the Health & Wellness book Aggressive Health, but this guy is a bit of a personality in the wellness world, and walks the talk. We've been working with Mike for a few years now helping him with his digital strategy, and his ecommerce. Until recently he was using ePages, which in fairness was a great estore package for its day (3 yrs ago) but since we've started working with Magento, we've been transferring clients across at the earliest opportunity. Well anyway, I had a chat with mike and mentioned this Magento thing, and he said 'OK, sounds interesting' can you do me a demo? Knowing that Mike likes to 'get under the bonnet' I said 'I'll go one better, I'll put you a complete install on one our servers for you to play with'. Well Mi...

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21 Mar

Posted by rogerm

Direct mail is dead? I keep hearing this, but I also look at stats from various campaigns and see that a combination of direct mail and email seems to get the best results. In fact with the overall drop in direct mail and the exponential increase in email we could argue that cut through and conversion of well thought out highly personalised direct mail could result in improved conversions in the coming year. However, as the economic outlook continues to be uncertain for the UK I fear a number of companies will cut back their direct mail in favour of cheaper alternatives such as email and add to their overall woes. It all comes back to multiple channel marketing. You need a good mix, and swapping your DM for email isn't likely to cut it. We've met with some very bright companies...

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21 Mar

Posted by rogerm

Looks like the privacy argument at Google just runs and runs as the company becomes bigger and bigger. They are going to release browser plug-ins for users to opt-out of being recorded in analytics in the next few weeks. We will wait to see details of this, but its likely that it will only apply to specific data such as ISP network location and the like, so for the main user base (SME's) it shouldn't be overly problematic. Could be something and nothing?

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26 Oct

Posted by rogerm

This is an interesting development listed on the Google blog. Could it be that Google are going to show Twitter posts in natural search listings? If so it could make for a new battleground amongst search marketers... Check it out on the Google Blog

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15 Oct

Posted by rogerm

It's interesting how a 'credit crunch' or 'recession' in the economy affects the way companies do business. One frustrating symptom was the increased amount of cold calling that went on during Q2 and 3 as sales managers tried to achieve targets. What a pain, and how frustrating for the poor people who had to perform it. Then there was the DIY Digital marketing wave... A huge increase in badly put together, poorly executed email campaigns. the SaaS Email providers made some money, but the upshot is that a lot of companies became quickly dissillusioned with the concept and struck it off the list of marketing tactics. And of course, the saviour of the credit crunch, Google Adwords. Free money off vouchers have been flying around in virtually every publication that hits the d...

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22 Sep

Posted by airtimeandy

As an agency we receive a lot of speculative B2B email but the one below takes the biscuit. The warning. Always check your data lists before sending as you can do yourself a lot of harm. As these guys have done. We won't be recommending them to any of our clients! [caption id="attachment_349" align="aligncenter" width="430"] How to annoy your prospects with incorrect targeting. They actually sent this out to agencies![/caption]

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11 Sep

Posted by rogerm

Interesting to see that Google have modified their search form enlarging the box and the font to about 130% of the original size. At first glance it looks a bit odd if you are a regular user, and you instincively check to see if your browser has inadvertantly been set to a higher percentage view as everything below it remains as it was. However, I guess it will be a usability and accessibility plus and help to reduce the number of typos, or will it? http://www.google.com

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16 Jun

Posted by rogerm

Now this couldn't be easier. Use the pingback URL to make sure your sitemap.xml file is added to their directory. http://www.bing.com/webmaster/ping.aspx?siteMap=[your_sitemap_url_here] If successful you'll get the following message in your browser window Thanks for submitting your sitemap. There you go, nice and easy!

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02 Jun

Posted by rogerm

Design and build requirements It goes without saying that you need to be able to design and construct quality email in the first place, and that is hurdle number one for a lot of smaller companies using self service email packages - they don't even get into the inbox. Well crafted creative does cut through, and when combined with a policy of testing in different browsers, and scrutinising the soft bounce statistics we can build a reasonably clear picture of deliverability. We can even do on the fly split testing of creative and subject lines. Good Data in Good Data out But you should not overlook the importance of data. You get out what you put in, and with email marketing you would be well advised to have not just a name and email address but also a telephone number, mailin...

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30 May

Posted by airtimeandy

Star Digital was recently engaged to build the Ethical Edge Blog for an emerging CSR consultancy based in Beijing in China. www.ethicaledge.info It was very interesting to engage with this client, as they taught us about how the Chinese view media as a whole, and how the population has developed a cautious approach to above the line traditional advertising methods. We discovered that due to the different cultural make up in China they have developed large extended family and friend social networks, where the average person has a social circle upwards of five times that of the average westerner. No wonder then that the internet has become a favoured form of communication in China, and that digital mrketing techniques based on trust, reviews and social networking appear to be growi...

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04 May

Posted by rogerm

We recently attended the Internet World show in London and found it very interesting to note that a number of companies are developing business models by partnering with open source technologies and then selling on the expert services of design and build within them. We've seen this over the years with the ubiquitous and brilliant Word Press that is used for this Blog, and the number of excellent plug-ins and community support available make it an obvious choice. But as a digital marketing agency, typically we've had to offer robust licensed solutions for clients, and to that end we've been reselling technologies such as Activedition for CMS and ePages for eCommerce. The catch for clients in this climate is that they come at a price, a typical license costing thousands before you've e...

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