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06 Apr

Posted by rogerm

I was speaking with a friend from Barclaycard yesterday, and we got onto the subject of their contactless payment technology. You've probably seen the TV ads with the guy on the water slide. Well I was pretty excited about it until I heard that its only been approved for payment up to £10 GBP because retailers are worried about fraudulent use. I think the real opportunity for this technology is not in traditional retail, no doubt it'll be great for the morning paper, packet of cigs or a bottle of wine on the way home. But people understand chip and pin, it isn't that hard to use, and retailers won't want to think about increased risk of card fraud in a tough economic cycle. No I think the real vision for contactless payment technolgy will be in the realms of e-commerce. The ma...

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01 Apr

Posted by rogerm

We've been a bit too busy to post anything lately due to the volume of work over here at Star Digital. We've had new web builds to do for Swatkins Silverware, Crown Green Bowler Discount Centre and Filtersource, all of which are complex solutions. As always we made sure that each site was properly configured with Google Analytics so that our customers can get a good gauge of the traffic coming into their sites, and for the Bowlers, understanding the ROI on any advertising or email marketing spend. To that end we noticed that Google have launched a Google Analytics Individual qualification, and updated the Analytics University with some great videos that form the curriculum to the exam. Matt Cutts used Twitter to promote it. The great thing is that some of the videos really ...

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24 Feb

Posted by rogerm

I read an interesting article on Twitter and Email marketing earlier today at Returnonsubscriber The gist of it was that you could track the results of an email broadcast that you effectively posted on Twitter.com. If you take the time to read the blog post per the link above you may find that whilst the outcomes could provide interesting insight the process is a little complex. I wanted to think outside the box, and I came up with an alternative method on the drive home that might be quicker and more fruitful... Let's assume that you've created your email already, and broadcast it in the normal manner. Now apply the following steps to re-purpose it on Twitter and get tracking for views with the added bonus of some macro geo-dems to boot. After all Twitter is global, and it ...

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10 Feb

Posted by rogerm

We've had a few clients ask us how best to create specific reports for areas of their site such as paid search landing pages and e-brochures separately to their main website metrics. Well in Google Analytics it's Simple! Just create a subfolder on your web server and put the content you want to track in there. Make sure it has the main website GA tracking code in place before the closing tag. Now in GA create a profile for an existing domain, and then select edit. Now use the filter option to reference only the sub-folder in question. (ie; www.yourdomain.com/ebrochure) Within 24 hours you'll have a nice clean set of reports that will let you get into the detail quickly!

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08 Feb

Posted by airtimeandy

Google have undertaken an eye-tracking study of 34 users which shows that the majority of people find what they are looking for using the top two results on the first page. The study was carried out to help with their Universal search model, but interestingly the sponsored listings only showed to the right of the search results, and their own eye tracking showed minimal user interaction. As an agency that performs PPC campaigns for a number of clients we'd be real interested to see a full eye tracking study showing the impact of sponsored listings in different positions. Of course we understand that relevancy will impact the results, and our analytical data tells us something about the CTR of different positions, but all the same it would be good to see something from Google. H...

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08 Feb

Posted by airtimeandy

Here is the wikipedia definition http://en.wikipedia.org/wiki/Social_bookmarking And an interesting article from Jodi McDermott on the metrics of social bookmarking at http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=98969

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06 Feb

Posted by airtimeandy

Got an email from a company today with a slightly different approach from the normal sell you stuff we get everyday. The only problem is that from an online marketing perspective both sites are shockers, but the email was a good idea... See below for the gist of it... We've developed two new web sites:- www.officechairs4you.co.uk  and  www.officedesks4you.co.uk The officedesks4you site also includes office storage and shelving. We want FEEDBACK, good or bad using the contact forms on the websites. Your replies will be entered into a draw to win an Operators Chair to the value of £80. Closing date for replies by Friday 27th February 2009.

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05 Feb

Posted by rogerm

We recently read an article in the IDM's journal that talked about the flick to click marketing concept, whereby consumers receiving their product catalogues in the mail were beginning to use the paper catalogue to read about products in the comfort of their armchair and then go online to research and make a purchase. No doubt, this makes sense, but its hard to prove, even if you use offline to online coded URLS such as http://www.mysite.com/catalogue However, we have seen a recent change in the publishing industry with a widespread adoption of digital editions, generally the page turn solutions that take a standard publication and create an onscreen replica with 3D page turning effects using Adobe Flash technologies. Current feedback from our customers is that the technology is surp...

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22 Jan

Posted by rogerm

Check this out... http://www.wordle.net I just used it with the organic longtail search terms for the last 4 weeks and it produced a great keyword cloud that helps me to understand where we score well on organic keywords. See below, and get over there to do your site ASAP!

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28 Dec

Posted by rogerm

You may or may not know that we are one of the major providers of 3D page flip brochures in the corporate market space, and experience and analytics has shown they do work really well for established brands in complementing their offline marketing material and their web assets. However, like any technology, this has been around in it's simplest form for a number of years, and with the advent of free Flash based plug-ins the basic page turning facility has become something of a me2 product in the general marketplace. Pricing points have been pushed down, and all of the online Porterian forces have kicked in, including in a number of instances the classic 'free' service. Buyer beware though, it ain't always free. Often you'll have the company brand plastered all over the page skin, ...

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26 Dec

Posted by airtimeandy

I think its fair to say that for the last 8 years new entrants and some established members of the digital marketing fraternity have been promoting the 'next big thing' in digital marketing to their clients at the beginning of each new year. Often the lessons of the dotcom boom and bust cycle don't seem to have been learned. In the past few years we've seen huge amounts of investment into online marketing ideas that are typically difficult to monetise. One of the most well known of these was Google's purchase of You Tube. The last time I read a report on this they were losing millions of dollars on this venture. Now it may be argued that they can afford to do this, but in a slump will their shareholders continue to let them? Social networking is being touted as the next 'big thing...

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24 Dec

Posted by Roger Martin

After much cajoling from the team I've finally set up the Blog for STAR Digital. This will be were we tell you about our learnings, share case studies and general experiences as we work in the digital marketing sphere. Feel free to comment Cheers Roger PR: wait... I: wait... L: wait... LD: wait... I: wait... wait... C: wait... SD: wait...

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