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22 Jan

Posted by rogerm

Check this out... http://www.wordle.net I just used it with the organic longtail search terms for the last 4 weeks and it produced a great keyword cloud that helps me to understand where we score well on organic keywords. See below, and get over there to do your site ASAP!

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28 Dec

Posted by rogerm

You may or may not know that we are one of the major providers of 3D page flip brochures in the corporate market space, and experience and analytics has shown they do work really well for established brands in complementing their offline marketing material and their web assets. However, like any technology, this has been around in it's simplest form for a number of years, and with the advent of free Flash based plug-ins the basic page turning facility has become something of a me2 product in the general marketplace. Pricing points have been pushed down, and all of the online Porterian forces have kicked in, including in a number of instances the classic 'free' service. Buyer beware though, it ain't always free. Often you'll have the company brand plastered all over the page skin, ...

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26 Dec

Posted by airtimeandy

I think its fair to say that for the last 8 years new entrants and some established members of the digital marketing fraternity have been promoting the 'next big thing' in digital marketing to their clients at the beginning of each new year. Often the lessons of the dotcom boom and bust cycle don't seem to have been learned. In the past few years we've seen huge amounts of investment into online marketing ideas that are typically difficult to monetise. One of the most well known of these was Google's purchase of You Tube. The last time I read a report on this they were losing millions of dollars on this venture. Now it may be argued that they can afford to do this, but in a slump will their shareholders continue to let them? Social networking is being touted as the next 'big thing...

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24 Dec

Posted by Roger Martin

After much cajoling from the team I've finally set up the Blog for STAR Digital. This will be were we tell you about our learnings, share case studies and general experiences as we work in the digital marketing sphere. Feel free to comment Cheers Roger PR: wait... I: wait... L: wait... LD: wait... I: wait... wait... C: wait... SD: wait...

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