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05 Feb

Posted by rogerm

We recently read an article in the IDM's journal that talked about the flick to click marketing concept, whereby consumers receiving their product catalogues in the mail were beginning to use the paper catalogue to read about products in the comfort of their armchair and then go online to research and make a purchase. No doubt, this makes sense, but its hard to prove, even if you use offline to online coded URLS such as http://www.mysite.com/catalogue However, we have seen a recent change in the publishing industry with a widespread adoption of digital editions, generally the page turn solutions that take a standard publication and create an onscreen replica with 3D page turning effects using Adobe Flash technologies. Current feedback from our customers is that the technology is surp...

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