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Take a look at what we have been talking about

17 Nov

Posted by Roger Martin

It’s been a long wait, announced as far back as 2010, and released in a usable format early in 2015. If you talk to our certified developers they're glad that the pre- release window has given them time to get to grips with the new platform! It’s been buggy, and a reasonable learning curve, but the team at Star Digital have successfully completed the Magento 2 Trained Solution Partner programme and have got the recognition badge. Our strategic team made sure that the developers and solution specialists were prepared for this rollout, and anticipate that there will be a lot of demand for the new platform with existing clients looking to upgrade, and new clients migrating from other platforms or entering the commerce market for the first time. With our track record of B2B c...

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07 Oct

Posted by Roger Martin

As I write this at Star Digital HQ in October 2015 we’ve been developing web sites for clients using the Magento platform for 7 years now. So are we getting the 7 year itch? In that time we’ve seen the product grow from a virtual beta to one of the most in demand ecommerce solutions for mid size B2B and B2C retailers on the planet. It hasn’t come without its own set of problems. The key issues and learning we have had over the years have been as follows; •    Quality of hosting •    Understanding how to optimize properly •    The variability of quality in the extensions market •    The importance of staff training •    The importance of creating a full functional specification •    Managing customer UAT expectations •    Staying on...

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30 Jul

Posted by Leanne Town

A question that we get asked regularly by our clients when building an ecommerce website is whether they should use PayPal or direct card processing for their online payment processing. The simple answer we like to give is both! But for smaller companies, and those just breaking into ecommerce for the first time we always ask them to look at the advantages PayPal offers. When thinking about online shopping it is important to remember why people actually shop online. It is amazing how far online shopping has come; it is now a part of every-day life compared to when it was first available. The main advantages of online shopping are convenience and price; and now with the advent of mobile ecommerce it’s becoming uber-convenient! So where does PayPal fit into this scenario then? ...

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25 Apr

Posted by Lorna Casswell

Whether you’re looking at having your first website built or your tenth, there are some things you need to consider before signing off designs or builds to ensure once it’s launched your new site really works for you. In today’s blog post we’ve listed a few things you should consider if you’re about to have a new website designed or built. Will it work for your customers or visitors? This sounds obvious we know, but the thing is many websites sites look great on first view, but when crunch to comes to crunch, they just don’t work in the real world. For example, an image-heavy website may really showcase your products or services, but if text and information is on the thin side, this will have an impact on a person’s buying decision. If you have a website already you...

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13 Feb

Posted by Lorna Casswell

The simple answer is “Yes”. At STAR we’ve been advocates of responsive websites for a long time. We know they’re a great fit for pretty much every business, and with mobile set to get even bigger in 2014, having one seems like a no brainer. [caption id="attachment_606" align="alignleft" width="614"] STAR has recently delivered the fully responsive Magic Shine website[/caption] If you’re wondering what the benefits of responsive websites are, then take a look at today’s blog post… Responsive Websites Provide an Excellent User Experience (Meaning More Sales) We all know how frustrating it can be when viewing a website that has not been optimised for mobile on a smart phone or tablet device. All that pinching, zooming and swiping means we often leave the site feelin...

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06 Feb

Posted by Lorna Casswell

Around this time last year we were accepted onto the Magento Partner programme.  Star Digital are silver solution partners and we wanted to let you know what that means for your business and website. To be a Magento solution partner we have to demonstrate a number of things. We have to be able to design websites that are attractive, and that will work in the way users expect them to. We then have to show we can develop Magento sites, which in simple terms means we have to show we can build them with any necessary, or bespoke, functionality. We also have to consider the marketing of the website – by making sure a website is suitable for SEO optimisation for instance. Not only do we have to show all of the above, we have to prove it by showing we have successfully implemented and la...

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30 Jan

Posted by Lorna Casswell

A few months ago, in October 2013, three of the developers at STAR Digital were awarded Magento Certified Developer status. Magento certification is no easy feat to achieve, and being awarded it is representative of the amount of Magento experience and knowledge the STAR Digital team has. In order to achieve Magento certification, developers have to study the principles of the Magento ecommerce architecture and evidence their competence by taking an exam under strict supervised conditions at an approved exam centre. Jake, Scott and Callum, the first of our developers to sit the exams, all have years’ worth of Magento experience between them, and yet they all studied for months before taking the exam. At STAR Digital we know how important it is for everyone to keep pushing themse...

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23 Jan

Posted by Lorna Casswell

Following on from our post on Thursday, where we looked back at the digital marketing challenges we faced in 2013, we’re now looking ahead to this year. We think 2014 will be about continuing to target people on the go, and on the ever-increasing array of social channels. We think personalisation is going to become key, if it’s not already, and we’re sure content will continue to be king. We’ve explored each of our predictions in more detail below. We’ve considered what they mean to you and your business, and why considering them will drive your conversions up. Mobile If you’re not already considering mobile searchers, then you’re missing a major trick. The number of people searching on Google, reading emails and using APPs on mobile devices is increasing every m...

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21 Jan

Posted by Roger Martin

Here at the STAR Digital HQ in Northampton, the marketing and design teams have been having a big debate about responsive web design. The creative team has been up to now ‘designing’ responsive views on paper as part of the creative process, but the marketers and the account handlers are beginning to feed back some real life observations from their clients on the challenges of a responsive web ‘design’ process. Setting a client expectation on responsive tied to a creative design has left some clients expecting pixel perfect representation on all mobile devices. This is just not practical. Also, involving the client in a ‘design’ process for mobile also leads to design over function, ergo you end up forgetting the principles of usability and get a compromised mobile exp...

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10 Jan

Posted by Roger Martin

As 2013 came to a close it was clear that the mobile land grab continued, with mobile users taking advantage of retailer’s web sites that offered a mobile responsive experience. 2014 could well be the tipping point as users move away from desktop driven web experiences towards mobile and smartphone interactions. The opportunities that have been leveraged by large and forward thinking retailers will flow down into niche and SME retailers quickly. Responsive web design will move from being an option to an essential. The increased use of tablets and smartphones combined with intelligent, fast delivery and click to collect tactics led to a sharp rise in online shopping before Christmas. Web sales growth accelerated to 19.2% compared with the same month in 2012 - the fastest rate ...

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27 Feb

Posted by Roger Martin

Star Digital have been accepted onto the Magento partner programme, and as partners we now have three new Magento Enterprise builds underway. As users of the Magento open source application since 2008 we know our way around it, and now we are working with both the community and enterprise editions we can offer clients across the retail spectrum a solution to fit their needs. Our development track record in the Magento application is second to none, and we have performed major integrations to ERP and POS solutions as well as impressive customisations for mobile viewing as well. Our in-house development team are now preparing to sit the certification exams and we hope to have a t least 3 qualified developers by the Autumn of 2013. To find out more about the STAR Digital M...

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12 Dec

Posted by Roger Martin

The team at Star Digital have recently been crazy with enquiries for iPhone and iPad app development following the successful launch of the MK Electric app and the impending Charitarian magazine app. Over a cup of tea and rare chance for all of the team to get some thinking time we discussed the forthcoming impact on web statistics now that iPhone is mainstream and decided to do a bit of digging. What we found surprised us all. For the iPhone in the last week we've seen that it represents 6.8% of all traffic to the STAR Digital website, with approx 3% of that coming via the use of search! And this on a B2B site, albeit a technically focussed one. So we got to thinking about ecommerce sites, and we looked at the Aggressive Health Shop as an example. We knew this site worked in ...

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