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13 Jul

Posted by Danielle Simons

Reviews are playing a big part in the online world, particularly for SEO . In fact, it’s estimated that reviews account for almost 10% of Google’s ranking factors. Now that’s a fact that no ecommerce brand should ignore. So, if you weren’t considering reviews as part of your SEO strategy, then you certainly should be now, before you have to play catch up! How do reviews help your SEO? Creates up-to-date user generated content – reviews are a brilliant form of user-generated content. Coming from actual users it has more influence on future customers. Boosts Keyword Traffic – as reviews are from your customers, the language that they use will be highly similar to your target market. A consistent flow of reviews will aid in targeting more traffic through the rig...

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04 Jul

Posted by Danielle Simons

Is your web page too slow? If so, this could be causing multiple issues for your search rankings, as well as your business growth. A study conducted by The Verge shows that the average user has no patience when waiting for a web page load. Since 2010, Google have used page speed as one of their ranking factors. A slower page speed results in search engines not being able to crawl as many pages as they maybe could, which can negatively affect a company’s indexation. The main results of a lower page speed would mean higher bounce rates and duration of time spent on the site will plummet. This could lead to reduced engagement rates and revenue as well as the development of negative brand associations from your consumers. Here are some facts and figures that show what the consumers ...

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29 Jun

Posted by Danielle Simons

One of the biggest trends in the ever-changing world of digital is the acceleration in success of social media marketing. No matter who your target market is, many of your customers will have some sort of connection with social media. Social media is an increasingly important digital touch point for brands as the way in which consumers engage with businesses are changing. Today, your customers will not only use social media to stay up-to-date with a company’s latest news, but also as a platform to get in contact with customer support. Furthermore, building a large and engaged social media audience can also massively impact a brands bottom line. Studies show that customers that interact with your business over social media are 129% more likely to purchase. The experiences that cu...

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01 Jun

Posted by Emma Stewart

Link Building in a Nutshell We’ve all heard about the importance of building links for SEO. But what actually is link building and how can you leverage your great content to maximise the impact? To put it simply, think of links as a vote. Every time you receive a link to your site from another, it sends a signal to Google (and other search engines) that your site is offering ‘link-worthy’ content to its users. It’s just the same as how talent shows base contestant popularity on the number of public votes they receive. However, as with all things in life, quality outranks quantity. This is where PageRank and Domain Authority come into play. Here at Star Digital, we use Moz’s Domain Authority (DA) to compare our clients’ website authority against their competitors. D...

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23 May

Posted by Emma Stewart

Local SEO helps businesses to rank highly in the SERPs for relevant searches around a specific location. So, whether you’re looking for somewhere to eat, a local dog walker or an affordable hotel in London, Google will return a list of relevant local places. But how do you optimise your business for local searches and have your business featured? A successful local SEO strategy is not like your standard SEO campaign and therefore should be treated differently. That’s because Google places more emphasis on several different factors in local SEO, such as Google My Business and local reviews. Google My Business, links, on-page optimisation, citations and reviews play a vital role in laying a strong foundation for local SEO success. With behavioural and personalisation factors con...

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09 May

Posted by Emma Stewart

The world of SEO (search engine optimisation) can seem complex and mysterious to the everyday human. I mean, apart from us digital geeks, who really has the time to learn each one of Google’s 200+ factors that influence search rankings in its algorithm? But for small businesses, boosting your website ranking to the top of search is necessary to compete in today’s digital landscape. Research shows that the top 5 search results receive 75% of clicks and only 25% of people will click past the first page – crazy, right? However, there’s things every online business owner can do to increase their chances of getting their website to the top. We’ve put together 5 easy things you can do today, to boost your website ranking. 1. Discover Your Industry’s Niche Keywords P...

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18 Mar

Posted by Roger Martin

Content marketing is a key digital marketing discipline, and is a subject that is being talked about a lot in 2017, and a lot of our clients are asking what is content marketing? Well, the term 'content marketing' has been a trending topic in digital marketing circles for a few years now, and the actual discipline emerged several years ago when savvy digital marketers realised it was a key to performing better in SEO rankings on the Google search engine. The Content Marketing Institute (yep, it has its own Institute!) defined content marketing as; "Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action." ...

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09 Mar

Posted by Roger Martin

The Importance of landing pages: You’ve painstakingly built your paid advertising campaign so it matches your website’s content. You’ve researched all your keywords including keywords across your ad copy. You’ve even set bids to ensure your perfectly worded ads can appear at the top of the results pages. You even know the exact audience you are targeting and the type of information they are looking for. You’ve spent the time constructing a campaign that you hope is going to drive conversions on your website. A website that has had the same level of detailed attention as your brand-new advertising campaign. But, you’ve started the campaign and click costs and ad positions aren’t as good as they could be. The key could be your use of Landing pages to increase your Adwo...

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06 Mar

Posted by Roger Martin

Magento 2 training for free has been announced by the Magento U team to help ease the transition from Magento 1 to the new Magento 2 platform for both merchants and developers Four courses have been made available on Magento U – Fundamentals of Magento 2, Core Principles of Magento 2, Managing your Magento Store and Responsive Web Design (RWD) in Magento 2. The courses are all based on Magento Community Edition v2.1.0, which as we discussed in our Magento 2 Reflections blog post, was not the most stable platform. Version updates since the launch of the training could mean some of the elements talked about in the courses may have changed slightly. Those interested in these courses best hurry though, as the courses are only available free of charge until the 31st March. This o...

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30 Mar

Posted by Leanne Town

With 89% of consumers using search engines to find information on products or services before making a purchase and 86% using search engines to find out information about local businesses it is not surprising that companies practising Digital Marketing use Google Adwords at some point. But are they using them correctly? A properly set up Google Adwords account ensures that your business is clearly visible to Google users in the process of searching for a product or service that you have defined in your account. You only pay if the user clicks on your ad. When Adwords is configured correctly, it can be a really powerful marketing tool for your business, delivering unparalleled lead generation and return on investment. However, when rushed, ignored and left too broadly defined...

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23 Jan

Posted by Leanne Town

The start of a new year brings about new hopes and expectations in people, be it renewing that gym membership, embarking on a detox or clearing out old clothes. This should be the same for businesses too. Think about using this post-Christmas quiet period wisely. Star Digital recommends spending the time reviewing the previous year and using the learning outcomes to plan ahead to get the best out of your business and your staff in the New Year. Digital assets It is always a good idea to audit your assets in this downtime, such as your website, SEO or Adwords campaigns. This will ensure they are continuing to deliver on your business objectives or if not, it gives you the perfect opportunity to make any required changes. Much like a running race, by getting your website or onlin...

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