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Take a look at what we have been talking about

21 Jan

Posted by Roger Martin

Here at the STAR Digital HQ in Northampton, the marketing and design teams have been having a big debate about responsive web design. The creative team has been up to now ‘designing’ responsive views on paper as part of the creative process, but the marketers and the account handlers are beginning to feed back some real life observations from their clients on the challenges of a responsive web ‘design’ process. Setting a client expectation on responsive tied to a creative design has left some clients expecting pixel perfect representation on all mobile devices. This is just not practical. Also, involving the client in a ‘design’ process for mobile also leads to design over function, ergo you end up forgetting the principles of usability and get a compromised mobile exp...

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16 Jan

Posted by Lorna Casswell

2013 was another year full of change and challenges within digital marketing. Google made our lives as SEOs trickier, mobile usage continued to soar and content marketing really came into its own. In this blog post we review the online marketing changes we faced in 2013, and what we can take from them, so they can successfully form part of your digital marketing strategy in the coming year. Everyone Needs a Content Strategy 2013 appeared to be the year for content marketing. Businesses reported a 300% increase in ROI on content marketing, and companies dedicated even more of their marketing budgets towards content creation, development and distribution. With numbers like that, content marketing shouldn’t be ignored. Having a good content marketing strategy in place can help ...

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14 Jan

Posted by Roger Martin

Just uploaded a video via tweet using the Twitter web page and noticed this neat little video icon next to the tweet. So I clicked on it and guess what? The video plays in the right hand bar - that is so cool. (Also works for linked photos too.) nice one Twitter, think of the marketing opportunities for brands with TV ads, Voxpops etc.. [caption id="attachment_509" align="aligncenter" width="550"] The new Twitter Interface Embraces Rich Media[/caption]

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28 Dec

Posted by Roger Martin

Well we just had a double helping of snow in the UK, and with it being the lead in to Christmas it coincided with a particularly busy time in the ecommerce world. I thought it would be interesting to see what impact this had on traditional supermarkets with ecommerce retail operations, and in particular Sainsbury's and Waitrose (Ocado). The marketing that these brands performed via email in the lead up to the Christmas period was based around pre-ordering and guaranteeing your delivery slot for the week prior to Christmas. I would imagine from an operational standpoint that this would enable them to do the following; Inject extra cash into the business Pre-plan deliveries and staffing Ensure stock availability and shelf life Seems I was wrong. It would appear that ev...

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20 Dec

Posted by Roger Martin

We are very proud to be associated with the Charitarian, a Chinese based CSR magazine and organisation that is helping companies looking to trade ethcially in China. One of the guys that runs this operation is Rob Pearson, who is incidentally the managing director of CIC in Burslem, the packaging and 3D modelling specialists, and a huge fan of digital publishing. It was while we were chatting before his recent trip to China, he has 3 offices over there, that he asked me what we could do to improve the accessiblity/availablity and awareness of the Charitarian magazine. Star Digital currently provide the Charitarian with a customised Wordpress Blog and a Page Flip 3D emagazine format, both of which have proved successful, but we hit on the idea of an iPhone and iPad app version ...

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12 Dec

Posted by Roger Martin

The team at Star Digital have recently been crazy with enquiries for iPhone and iPad app development following the successful launch of the MK Electric app and the impending Charitarian magazine app. Over a cup of tea and rare chance for all of the team to get some thinking time we discussed the forthcoming impact on web statistics now that iPhone is mainstream and decided to do a bit of digging. What we found surprised us all. For the iPhone in the last week we've seen that it represents 6.8% of all traffic to the STAR Digital website, with approx 3% of that coming via the use of search! And this on a B2B site, albeit a technically focussed one. So we got to thinking about ecommerce sites, and we looked at the Aggressive Health Shop as an example. We knew this site worked in ...

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02 Dec

Posted by Roger Martin

Today we were accepted onto the reseller programme for the excellent One Step Checkout for Magento developed to make the checkout process in Magento really simple. We first implemented it in Mike Nash's Aggressive Health Shop and we quickly found it was a key to increased conversions from checkout to sale. The abandonment rate dropped and orders flowed freely. As Cardsave and Sagepay partners we had been looking for a Magento checkout tool that would give our customers the most seamless solution, and now we've found it. We plan to implement the tool in all future Magento implementations for our clients to add value to their Magento stores. Give us a shout if you'd like to know more about this great tool!

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02 Dec

Posted by Roger Martin

We recently teamed up with the creative team at Quest Construction Marketing to develop a Joomla web site for our client Fire Design Solutions. The goal was to create an eye catching web site aimed at the architectural market promoting the Fire Design Solutions sister company FDS Consult, a specialist fire safety consultancy. To create the required look we had to base each page in the site on a different background image and float the content above it. The result is a very different look and feel, but with full CMS control from the Joomla back end making editing truly WYSIWYG. Other nifty tools employed in the build included Yoo Tools accordions to present more complex data in a user friendly way, and some cool AJAX controls on the meet the team page. Take a look for yourself, ...

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30 Nov

Posted by Roger Martin

We are on the verge of something of a digital publishing revolution with the advent of the iPad and the cheaper Android tablet's entering the market and creating a new channel for publishers and savvy direct marketers. It's possible that the way a fair segment of people view publications could be about to undergo a paradigm shift from paper to tablet. It won't be immediate, but fact that Rupert Murdoch is backing it heavily with the paywall initiative, and with the number of quality publications announcing plans to leverage the channel there is no doubt that this is going to be a growth sector through 2011. From our perspective, and owning the Page Flip brand, we look at these shifts with great interest. We recently completed a publishing app for the iPad and iPhone for a major US...

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21 Mar

Posted by rogerm

Direct mail is dead? I keep hearing this, but I also look at stats from various campaigns and see that a combination of direct mail and email seems to get the best results. In fact with the overall drop in direct mail and the exponential increase in email we could argue that cut through and conversion of well thought out highly personalised direct mail could result in improved conversions in the coming year. However, as the economic outlook continues to be uncertain for the UK I fear a number of companies will cut back their direct mail in favour of cheaper alternatives such as email and add to their overall woes. It all comes back to multiple channel marketing. You need a good mix, and swapping your DM for email isn't likely to cut it. We've met with some very bright companies...

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21 Mar

Posted by rogerm

Looks like the privacy argument at Google just runs and runs as the company becomes bigger and bigger. They are going to release browser plug-ins for users to opt-out of being recorded in analytics in the next few weeks. We will wait to see details of this, but its likely that it will only apply to specific data such as ISP network location and the like, so for the main user base (SME's) it shouldn't be overly problematic. Could be something and nothing?

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26 Oct

Posted by rogerm

This is an interesting development listed on the Google blog. Could it be that Google are going to show Twitter posts in natural search listings? If so it could make for a new battleground amongst search marketers... Check it out on the Google Blog

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