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31 Mar

Posted by Leanne Town

Is your website mobile friendly yet? Do most visitors to your website visit via their smartphone or tablet? Do you even know? Its absolutely vital that if you haven’t already, that you install Google Analytics onto your web site. It’s really easy to do, just go to www.google.com/analytics and set up an account using your standard Google credentials. You then need to obtain a snippet of code and add it to the <head> area of your web site. If you are using a CMS or Ecommerce package this is generally done via your admin control panel. For static sites and campaign sites you may need to ask your web developers for assistance. Once you have it up and running just go to the Audience> Mobile> Overview section and you should see a screen similar to that shown bel...

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09 May

Posted by Lorna Casswell

Roadchef, the well-known motorway service station brand, approached Star Digital to pitch for their digital marketing towards the end of 2013. The Star Digital team won and were appointed to work on a smartphone deals app, and also to redesign and build a new website for the brand. In April 2014 Star Digital launched the app on both Apple and Android, and an all-new responsive website. Roadchef needed a smartphone app that would drive footfall into their service stations by promoting daily deals and offering easy-to-access brand and location information. The website needed to be easy for travellers to use, as well as it using consistent branding to that used in the app. Knowing Roadchef’s potential customers were likely to be on the move we recommended a responsive website. A...

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25 Apr

Posted by Lorna Casswell

Whether you’re looking at having your first website built or your tenth, there are some things you need to consider before signing off designs or builds to ensure once it’s launched your new site really works for you. In today’s blog post we’ve listed a few things you should consider if you’re about to have a new website designed or built. Will it work for your customers or visitors? This sounds obvious we know, but the thing is many websites sites look great on first view, but when crunch to comes to crunch, they just don’t work in the real world. For example, an image-heavy website may really showcase your products or services, but if text and information is on the thin side, this will have an impact on a person’s buying decision. If you have a website already you...

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13 Feb

Posted by Lorna Casswell

The simple answer is “Yes”. At STAR we’ve been advocates of responsive websites for a long time. We know they’re a great fit for pretty much every business, and with mobile set to get even bigger in 2014, having one seems like a no brainer. [caption id="attachment_606" align="alignleft" width="614"] STAR has recently delivered the fully responsive Magic Shine website[/caption] If you’re wondering what the benefits of responsive websites are, then take a look at today’s blog post… Responsive Websites Provide an Excellent User Experience (Meaning More Sales) We all know how frustrating it can be when viewing a website that has not been optimised for mobile on a smart phone or tablet device. All that pinching, zooming and swiping means we often leave the site feelin...

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06 Feb

Posted by Lorna Casswell

Around this time last year we were accepted onto the Magento Partner programme.  Star Digital are silver solution partners and we wanted to let you know what that means for your business and website. To be a Magento solution partner we have to demonstrate a number of things. We have to be able to design websites that are attractive, and that will work in the way users expect them to. We then have to show we can develop Magento sites, which in simple terms means we have to show we can build them with any necessary, or bespoke, functionality. We also have to consider the marketing of the website – by making sure a website is suitable for SEO optimisation for instance. Not only do we have to show all of the above, we have to prove it by showing we have successfully implemented and la...

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30 Jan

Posted by Lorna Casswell

A few months ago, in October 2013, three of the developers at STAR Digital were awarded Magento Certified Developer status. Magento certification is no easy feat to achieve, and being awarded it is representative of the amount of Magento experience and knowledge the STAR Digital team has. In order to achieve Magento certification, developers have to study the principles of the Magento ecommerce architecture and evidence their competence by taking an exam under strict supervised conditions at an approved exam centre. Jake, Scott and Callum, the first of our developers to sit the exams, all have years’ worth of Magento experience between them, and yet they all studied for months before taking the exam. At STAR Digital we know how important it is for everyone to keep pushing themse...

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23 Jan

Posted by Lorna Casswell

Following on from our post on Thursday, where we looked back at the digital marketing challenges we faced in 2013, we’re now looking ahead to this year. We think 2014 will be about continuing to target people on the go, and on the ever-increasing array of social channels. We think personalisation is going to become key, if it’s not already, and we’re sure content will continue to be king. We’ve explored each of our predictions in more detail below. We’ve considered what they mean to you and your business, and why considering them will drive your conversions up. Mobile If you’re not already considering mobile searchers, then you’re missing a major trick. The number of people searching on Google, reading emails and using APPs on mobile devices is increasing every m...

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21 Jan

Posted by Roger Martin

Here at the STAR Digital HQ in Northampton, the marketing and design teams have been having a big debate about responsive web design. The creative team has been up to now ‘designing’ responsive views on paper as part of the creative process, but the marketers and the account handlers are beginning to feed back some real life observations from their clients on the challenges of a responsive web ‘design’ process. Setting a client expectation on responsive tied to a creative design has left some clients expecting pixel perfect representation on all mobile devices. This is just not practical. Also, involving the client in a ‘design’ process for mobile also leads to design over function, ergo you end up forgetting the principles of usability and get a compromised mobile exp...

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