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19 Feb

Posted by Lorna Casswell

SEO, also known as Search Engine Optimisation, is the process of making a website more visible in the free/natural/organic part of search engine results pages (SERPs). For the purposes of this article we are going to focus on the UK’s most popular search engine, google.co.uk. The area highlighted in the image below shows where the natural/organic listings are: You are not charged when people click on your website listing if it sits in this ‘natural’ part of the page. As you are not charged, the competition to occupy this space is fierce. A more recent development introduced by Google, as part of its mission to deliver the most relevant results to its users, is ‘local SEO’ which is about appearing in the natural space for searches related to an area or region: ...

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31 Jan

Posted by Lorna Casswell

If you’ve taken the opportunity, time and budget to get your company website up and off the ground, the likelihood is now you need it to start working for your business. It’s possible your website needs to deliver leads, sales or enquiries, and it’s most probable it needs to start delivering these things, fast! In this post we talk through just some of the things you need to consider when it comes to marketing your new website to help make your campaigns as successful as possible. Priorities First things first – you need to think about what is most important to your business, and your website marketing plan then needs to reflect this. For example, it’s possible your website has to start featuring blog posts and new content immediately, if this is the case you need to...

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23 Jan

Posted by Lorna Casswell

Following on from our post on Thursday, where we looked back at the digital marketing challenges we faced in 2013, we’re now looking ahead to this year. We think 2014 will be about continuing to target people on the go, and on the ever-increasing array of social channels. We think personalisation is going to become key, if it’s not already, and we’re sure content will continue to be king. We’ve explored each of our predictions in more detail below. We’ve considered what they mean to you and your business, and why considering them will drive your conversions up. Mobile If you’re not already considering mobile searchers, then you’re missing a major trick. The number of people searching on Google, reading emails and using APPs on mobile devices is increasing every m...

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14 Jan

Posted by Roger Martin

Just uploaded a video via tweet using the Twitter web page and noticed this neat little video icon next to the tweet. So I clicked on it and guess what? The video plays in the right hand bar - that is so cool. (Also works for linked photos too.) nice one Twitter, think of the marketing opportunities for brands with TV ads, Voxpops etc.. [caption id="attachment_509" align="aligncenter" width="550"] The new Twitter Interface Embraces Rich Media[/caption]

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11 Nov

Posted by Roger Martin

Nifty little Social Networking device for creatives that integrates well with Twitter, Linked In and Facebook. just need to find the time to actually put our portfolio up there!

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