Our Blog

Take a look at what we have been talking about

24 May

Posted by Roger Martin

We hope that many people share our excitement of the Star teams recent news. Last month our team at Star attended the RAR 2013 awards in London at the Montcalm Hotel and we only went and won ourselves an award! We are the delighted winners of the 'Budget, for under 30 staff' agency award, after being nominated for 4 different award categories which was a great achievement. Additionally we were voted in the ‘Grand Prix’ award as one of the top 5 agencies in the UK with under 30 staff which is a huge achievement. The RAR awards are unique awards held in London judged by the individual agencies clients. Assessed on specific marketing disciplines and service levels such as creativity, meeting deadlines and value for money, it reflects honest results by incorporating the clien...

Continue Reading
27 Feb

Posted by Roger Martin

Star Digital have been accepted onto the Magento partner programme, and as partners we now have three new Magento Enterprise builds underway. As users of the Magento open source application since 2008 we know our way around it, and now we are working with both the community and enterprise editions we can offer clients across the retail spectrum a solution to fit their needs. Our development track record in the Magento application is second to none, and we have performed major integrations to ERP and POS solutions as well as impressive customisations for mobile viewing as well. Our in-house development team are now preparing to sit the certification exams and we hope to have a t least 3 qualified developers by the Autumn of 2013. To find out more about the STAR Digital M...

Continue Reading
20 Dec

Posted by Roger Martin

We are very proud to be associated with the Charitarian, a Chinese based CSR magazine and organisation that is helping companies looking to trade ethcially in China. One of the guys that runs this operation is Rob Pearson, who is incidentally the managing director of CIC in Burslem, the packaging and 3D modelling specialists, and a huge fan of digital publishing. It was while we were chatting before his recent trip to China, he has 3 offices over there, that he asked me what we could do to improve the accessiblity/availablity and awareness of the Charitarian magazine. Star Digital currently provide the Charitarian with a customised Wordpress Blog and a Page Flip 3D emagazine format, both of which have proved successful, but we hit on the idea of an iPhone and iPad app version ...

Continue Reading
02 Dec

Posted by Roger Martin

Today we were accepted onto the reseller programme for the excellent One Step Checkout for Magento developed to make the checkout process in Magento really simple. We first implemented it in Mike Nash's Aggressive Health Shop and we quickly found it was a key to increased conversions from checkout to sale. The abandonment rate dropped and orders flowed freely. As Cardsave and Sagepay partners we had been looking for a Magento checkout tool that would give our customers the most seamless solution, and now we've found it. We plan to implement the tool in all future Magento implementations for our clients to add value to their Magento stores. Give us a shout if you'd like to know more about this great tool!

Continue Reading
02 Dec

Posted by Roger Martin

Star Digital were proud to achieve the rank of Silver Partner with Rackspace, the world's no1 dedicated server hosting company, famous for their 'fanatical support'. Roger Martin, Star Digital MD said "We signed up as a partner with Rackspace after performing due diligence for Fellows & Sons Auctioneers as part of their recent website upgrade. It was a major project and we knew we needed excellent support, a fast server infrastructure with separate servers for the web application and the database. From day one when we approached Rob Dobing, we were guided through the process with the technical team to ensure we scoped the right solution to ensure that the Fellows website ran quickly with total uptime, and had scalability for future phases. We've been delighted with the result as...

Continue Reading
02 Dec

Posted by Roger Martin

We recently teamed up with the creative team at Quest Construction Marketing to develop a Joomla web site for our client Fire Design Solutions. The goal was to create an eye catching web site aimed at the architectural market promoting the Fire Design Solutions sister company FDS Consult, a specialist fire safety consultancy. To create the required look we had to base each page in the site on a different background image and float the content above it. The result is a very different look and feel, but with full CMS control from the Joomla back end making editing truly WYSIWYG. Other nifty tools employed in the build included Yoo Tools accordions to present more complex data in a user friendly way, and some cool AJAX controls on the meet the team page. Take a look for yourself, ...

Continue Reading
30 Nov

Posted by Roger Martin

We are on the verge of something of a digital publishing revolution with the advent of the iPad and the cheaper Android tablet's entering the market and creating a new channel for publishers and savvy direct marketers. It's possible that the way a fair segment of people view publications could be about to undergo a paradigm shift from paper to tablet. It won't be immediate, but fact that Rupert Murdoch is backing it heavily with the paywall initiative, and with the number of quality publications announcing plans to leverage the channel there is no doubt that this is going to be a growth sector through 2011. From our perspective, and owning the Page Flip brand, we look at these shifts with great interest. We recently completed a publishing app for the iPad and iPhone for a major US...

Continue Reading
30 Nov

Posted by Roger Martin

Jake, who is our Magento specialist is going to be starting his Zend certified training in the new year, and he started out with a taster from the online training specialists Logical Elements. Nick from Logical Elements was great in walking us through the interactive training process and showed much patience when the guys started to mess around with the tools, see picture below! So Jake is looking forward to getting started with the PHP training so he can get to grips with OOP and all that jazz, but most importantly so that he can take Magento customisation and integration to a new level. We'll keep you posted on his progress towards full certification!

Continue Reading
11 Nov

Posted by Roger Martin

Nifty little Social Networking device for creatives that integrates well with Twitter, Linked In and Facebook. just need to find the time to actually put our portfolio up there!

Continue Reading
05 Nov

Posted by Roger Martin

We've just finished a project with our friends from CIC for the well known Caterham company, manufacturers of quality fireplaces normally, but in this case for their very high quality granite kitchen worktops business. Basically they needed a nice website to showcase the different types of granite available to their customers, so we provided a CMS solution in Joomla that uses the Yoo Tools plugin with some mods to make for a fluid user experience. But it didn't stop there. The client wanted a nifty estimating system for reps on the road and third party distributors to use. For the front end we created a login area where they can go and create full blown estimates. The layout again controlled by a modified Yoo Tools set up, this time with a neat javascript accordian so that each st...

Continue Reading
04 Nov

Posted by Roger Martin

Well we said we would get into app development. it's a natural progression for us as digital marketers and web developers. James Bache, who looks after the Page Flip brand over here at STAR Digital hooked up with Xerox, one of his clients to produce an app for MK Electric, part of the Honeywell group of companies. The goal, to produce an app that allowed Distributors to search and view tech spec for their quite frankly enormous product range using an iPhone or iPad. James got under the bonnet of Xcode with the developers and they produced a great looking, smooth functioning app and got it listed on the app store. Whole process start to finish, 3 months. Done. Since then we've started work on quite a few more, and the next one to launch is actually part of a Chinese initi...

Continue Reading