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Take a look at what we have been talking about

23 Jun

Posted by Emma Stewart

Designing the perfect shopping experience for ecommerce websites requires creativity, ingenuity, and a deep level of understanding of consumer buying behaviour. Our digital design guru, shares his thoughts on today’s web design trends for ecommerce. Applying the latest design trends to e-commerce can be tricky and a topic that divides opinions industry-wide. Although minimalism, sleek UI and limited content are all the rage in some of today’s digital projects, they may not be as effective for ecommerce. Therefore, certain design rules should be carefully considered and tested, to ensure you provide your customers with an enjoyable and user friendly shopping experience. Digital design is constantly evolving. However, here’s the web design trends that are predicted to take off...

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25 Apr

Posted by Lorna Casswell

Whether you’re looking at having your first website built or your tenth, there are some things you need to consider before signing off designs or builds to ensure once it’s launched your new site really works for you. In today’s blog post we’ve listed a few things you should consider if you’re about to have a new website designed or built. Will it work for your customers or visitors? This sounds obvious we know, but the thing is many websites sites look great on first view, but when crunch to comes to crunch, they just don’t work in the real world. For example, an image-heavy website may really showcase your products or services, but if text and information is on the thin side, this will have an impact on a person’s buying decision. If you have a website already you...

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18 Feb

Posted by Lorna Casswell

Honeywell’s advanced heating control system, evohome, which allows users to control the temperature in up to 12 rooms of their home, launched in the autumn of 2013. In conjunction with this STAR Digital recently launched the evohome Simulator and the evohome System Builder to help potential customers understand how the system works and what it is likely to cost. The two web apps developed by STAR Digital were done so with the aim of making evohome’s products and systems accessible – for both consumers and installers alike. The System Builder and Simulator needed to make the process of fact-finding simple, and they needed to give people an insight into what evohome can really do. The System Builder web app had to allow users to estimate the products, and the quantity of produ...

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13 Feb

Posted by Lorna Casswell

The simple answer is “Yes”. At STAR we’ve been advocates of responsive websites for a long time. We know they’re a great fit for pretty much every business, and with mobile set to get even bigger in 2014, having one seems like a no brainer. [caption id="attachment_606" align="alignleft" width="614"] STAR has recently delivered the fully responsive Magic Shine website[/caption] If you’re wondering what the benefits of responsive websites are, then take a look at today’s blog post… Responsive Websites Provide an Excellent User Experience (Meaning More Sales) We all know how frustrating it can be when viewing a website that has not been optimised for mobile on a smart phone or tablet device. All that pinching, zooming and swiping means we often leave the site feelin...

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06 Feb

Posted by Lorna Casswell

Around this time last year we were accepted onto the Magento Partner programme.  Star Digital are silver solution partners and we wanted to let you know what that means for your business and website. To be a Magento solution partner we have to demonstrate a number of things. We have to be able to design websites that are attractive, and that will work in the way users expect them to. We then have to show we can develop Magento sites, which in simple terms means we have to show we can build them with any necessary, or bespoke, functionality. We also have to consider the marketing of the website – by making sure a website is suitable for SEO optimisation for instance. Not only do we have to show all of the above, we have to prove it by showing we have successfully implemented and la...

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31 Jan

Posted by Lorna Casswell

If you’ve taken the opportunity, time and budget to get your company website up and off the ground, the likelihood is now you need it to start working for your business. It’s possible your website needs to deliver leads, sales or enquiries, and it’s most probable it needs to start delivering these things, fast! In this post we talk through just some of the things you need to consider when it comes to marketing your new website to help make your campaigns as successful as possible. Priorities First things first – you need to think about what is most important to your business, and your website marketing plan then needs to reflect this. For example, it’s possible your website has to start featuring blog posts and new content immediately, if this is the case you need to...

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30 Jan

Posted by Lorna Casswell

A few months ago, in October 2013, three of the developers at STAR Digital were awarded Magento Certified Developer status. Magento certification is no easy feat to achieve, and being awarded it is representative of the amount of Magento experience and knowledge the STAR Digital team has. In order to achieve Magento certification, developers have to study the principles of the Magento ecommerce architecture and evidence their competence by taking an exam under strict supervised conditions at an approved exam centre. Jake, Scott and Callum, the first of our developers to sit the exams, all have years’ worth of Magento experience between them, and yet they all studied for months before taking the exam. At STAR Digital we know how important it is for everyone to keep pushing themse...

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23 Jan

Posted by Lorna Casswell

Following on from our post on Thursday, where we looked back at the digital marketing challenges we faced in 2013, we’re now looking ahead to this year. We think 2014 will be about continuing to target people on the go, and on the ever-increasing array of social channels. We think personalisation is going to become key, if it’s not already, and we’re sure content will continue to be king. We’ve explored each of our predictions in more detail below. We’ve considered what they mean to you and your business, and why considering them will drive your conversions up. Mobile If you’re not already considering mobile searchers, then you’re missing a major trick. The number of people searching on Google, reading emails and using APPs on mobile devices is increasing every m...

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21 Jan

Posted by Roger Martin

Here at the STAR Digital HQ in Northampton, the marketing and design teams have been having a big debate about responsive web design. The creative team has been up to now ‘designing’ responsive views on paper as part of the creative process, but the marketers and the account handlers are beginning to feed back some real life observations from their clients on the challenges of a responsive web ‘design’ process. Setting a client expectation on responsive tied to a creative design has left some clients expecting pixel perfect representation on all mobile devices. This is just not practical. Also, involving the client in a ‘design’ process for mobile also leads to design over function, ergo you end up forgetting the principles of usability and get a compromised mobile exp...

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27 Feb

Posted by Roger Martin

Star Digital have been accepted onto the Magento partner programme, and as partners we now have three new Magento Enterprise builds underway. As users of the Magento open source application since 2008 we know our way around it, and now we are working with both the community and enterprise editions we can offer clients across the retail spectrum a solution to fit their needs. Our development track record in the Magento application is second to none, and we have performed major integrations to ERP and POS solutions as well as impressive customisations for mobile viewing as well. Our in-house development team are now preparing to sit the certification exams and we hope to have a t least 3 qualified developers by the Autumn of 2013. To find out more about the STAR Digital M...

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12 Dec

Posted by Roger Martin

The team at Star Digital have recently been crazy with enquiries for iPhone and iPad app development following the successful launch of the MK Electric app and the impending Charitarian magazine app. Over a cup of tea and rare chance for all of the team to get some thinking time we discussed the forthcoming impact on web statistics now that iPhone is mainstream and decided to do a bit of digging. What we found surprised us all. For the iPhone in the last week we've seen that it represents 6.8% of all traffic to the STAR Digital website, with approx 3% of that coming via the use of search! And this on a B2B site, albeit a technically focussed one. So we got to thinking about ecommerce sites, and we looked at the Aggressive Health Shop as an example. We knew this site worked in ...

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02 Dec

Posted by Roger Martin

Today we were accepted onto the reseller programme for the excellent One Step Checkout for Magento developed to make the checkout process in Magento really simple. We first implemented it in Mike Nash's Aggressive Health Shop and we quickly found it was a key to increased conversions from checkout to sale. The abandonment rate dropped and orders flowed freely. As Cardsave and Sagepay partners we had been looking for a Magento checkout tool that would give our customers the most seamless solution, and now we've found it. We plan to implement the tool in all future Magento implementations for our clients to add value to their Magento stores. Give us a shout if you'd like to know more about this great tool!

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