Roadchef, the well-known motorway service station brand, approached Star Digital to pitch for their digital marketing towards the end of 2013. The Star Digital team won and were appointed to work on a smartphone deals app, and also to redesign and build a new website for the brand.
In April 2014 Star Digital launched the app on both Apple and Android, and an all-new responsive website.
Roadchef needed a smartphone app that would drive footfall into their service stations by promoting daily deals and offering easy-to-access brand and location information.
The website needed to be easy for travellers to use, as well as it using consistent branding to that used in the app. Knowing Roadchef’s potential customers were likely to be on the move we recommended a responsive website. A responsive website is one which is built and designed so that no matter what device the site is viewed on, whether it is a mobile or a laptop, it looks great:
Working together through January, February and March designs were finalised, tech was built and content was created which meant we were in a position to launch the new site and app at the start of April.
Days before the site and app launch there was a real team effort where Roadchef worked alongside us at Star in our offices to ensure everything was in place for the launch. At the end of a particularly long, and manic, Friday we all agreed it had been one of the most productive (yet slightly manic) days, and that the end result was one which we were all pleased with. The team at Roadchef kept us all fuelled with Costa coffee and Krispy Kreme Donuts – bribery works!
The website is built on a content management system that controls both the desktop and responsive versions of the website as well as controlling the deals promoted through the smartphone apps. You can view the website here.
If you need a responsive web solution, or a smartphone app and have customers on the go you’d like to target, then drop us a line to see how we can help.