20 Dec

Posted by Roger Martin

We are very proud to be associated with the Charitarian, a Chinese based CSR magazine and organisation that is helping companies looking to trade ethcially in China.

One of the guys that runs this operation is Rob Pearson, who is incidentally the managing director of CIC in Burslem, the packaging and 3D modelling specialists, and a huge fan of digital publishing.

It was while we were chatting before his recent trip to China, he has 3 offices over there, that he asked me what we could do to improve the accessiblity/availablity and awareness of the Charitarian magazine.

Star Digital currently provide the Charitarian with a customised WordPress Blog and a Page Flip 3D emagazine format, both of which have proved successful, but we hit on the idea of an iPhone and iPad app version to increase uptake in the target demographic. After 2 days of availability and with no promotion we are seeing 50 downloads a day!

James got onto it at our end and within 4 weeks we had it cracked as both an iPhone and iPad app. We then submitted it to Apple, who approved it in 5 days flat.

So now if you are interested in CSR in China you can get the free Charitarian app, and if you are a magazine publisher looking for an affordable method of getting your publications on the iPad give James a call.

Download the Charitarian at the app store, or review it here http://itunes.apple.com/gb/app/charitarian-magazine/id409111422?mt=8

The Charitarian iPhone and iPad app

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