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01 Apr

Posted by rogerm

We've been a bit too busy to post anything lately due to the volume of work over here at Star Digital. We've had new web builds to do for Swatkins Silverware, Crown Green Bowler Discount Centre and Filtersource, all of which are complex solutions. As always we made sure that each site was properly configured with Google Analytics so that our customers can get a good gauge of the traffic coming into their sites, and for the Bowlers, understanding the ROI on any advertising or email marketing spend. To that end we noticed that Google have launched a Google Analytics Individual qualification, and updated the Analytics University with some great videos that form the curriculum to the exam. Matt Cutts used Twitter to promote it. The great thing is that some of the videos really ...

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24 Feb

Posted by rogerm

I read an interesting article on Twitter and Email marketing earlier today at Returnonsubscriber The gist of it was that you could track the results of an email broadcast that you effectively posted on Twitter.com. If you take the time to read the blog post per the link above you may find that whilst the outcomes could provide interesting insight the process is a little complex. I wanted to think outside the box, and I came up with an alternative method on the drive home that might be quicker and more fruitful... Let's assume that you've created your email already, and broadcast it in the normal manner. Now apply the following steps to re-purpose it on Twitter and get tracking for views with the added bonus of some macro geo-dems to boot. After all Twitter is global, and it ...

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20 Feb

Posted by Roger Martin

Just got a letter from these people based in Milton Keynes offering me a listing in their registry of Executives and Professionals for free because I would be suitable as a biographical candidate. Well a quick search on the internet throws up an interesting blog post from the US, see link below. And guess what? It's a scam, barely legal and preying on our vanity to be seen as opinion leaders and experts in our field. It's just gone in the bin... http://accrispin.blogspot.com/2007/04/victoria-strauss-beware-whos-who.html

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15 Feb

Posted by rogerm

Our first port of call when we have a question, http://analytics.blogspot.com/and if we really want to dig deep we reference Advanced Web Metrics with Google Analytics by Brian Clifton. You can get it from Amazon here Advanced Web Metrics with Google Analytics We also recommend checking out Web Metrics by Jim Sterne, and you can get that on the following link Web Metrics: Proven Methods for Measuring Web Site Success

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11 Feb

Posted by rogerm

If you want to know what projects Google is experimenting with on its search engine, and even take part just click on over to http://www.google.com/experimental/ The latest project as of today is preferred sites. As we see continued user understanding of search Wiki the recent Google initiative that lets users re-rank or delete search results on their desktops, an understanding of any upcoming enhancements to this technology will need to be monitored carefully by anyone tasked with managing or overseeing their SEO strategies.

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10 Feb

Posted by rogerm

This is an excellent project, one which we fully support, and hope that we can get to a point in the future whereby the design and build of email can be as creative as possible with consistent delivery into the inbox regardless of the reader used, offline or online. We recommend that anyone serious about designing opt-in HTML email bookmarks this resource. http://www.email-standards.org/

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10 Feb

Posted by rogerm

We've had a few clients ask us how best to create specific reports for areas of their site such as paid search landing pages and e-brochures separately to their main website metrics. Well in Google Analytics it's Simple! Just create a subfolder on your web server and put the content you want to track in there. Make sure it has the main website GA tracking code in place before the closing tag. Now in GA create a profile for an existing domain, and then select edit. Now use the filter option to reference only the sub-folder in question. (ie; www.yourdomain.com/ebrochure) Within 24 hours you'll have a nice clean set of reports that will let you get into the detail quickly!

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08 Feb

Posted by airtimeandy

Google have undertaken an eye-tracking study of 34 users which shows that the majority of people find what they are looking for using the top two results on the first page. The study was carried out to help with their Universal search model, but interestingly the sponsored listings only showed to the right of the search results, and their own eye tracking showed minimal user interaction. As an agency that performs PPC campaigns for a number of clients we'd be real interested to see a full eye tracking study showing the impact of sponsored listings in different positions. Of course we understand that relevancy will impact the results, and our analytical data tells us something about the CTR of different positions, but all the same it would be good to see something from Google. H...

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08 Feb

Posted by airtimeandy

Here is the wikipedia definition http://en.wikipedia.org/wiki/Social_bookmarking And an interesting article from Jodi McDermott on the metrics of social bookmarking at http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=98969

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06 Feb

Posted by airtimeandy

Got an email from a company today with a slightly different approach from the normal sell you stuff we get everyday. The only problem is that from an online marketing perspective both sites are shockers, but the email was a good idea... See below for the gist of it... We've developed two new web sites:- www.officechairs4you.co.uk  and  www.officedesks4you.co.uk The officedesks4you site also includes office storage and shelving. We want FEEDBACK, good or bad using the contact forms on the websites. Your replies will be entered into a draw to win an Operators Chair to the value of £80. Closing date for replies by Friday 27th February 2009.

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06 Feb

Posted by airtimeandy

Star Digital offices are closed today Friday 6th February due to bucket loads of snow on the Castle Ashby Estate. The lads are all working from home so please use email to communicate with them, or info@ for general stuff. Sorry for the inconvenience! Roger

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