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Take a look at what we have been talking about

20 May

Posted by rogerm

Fellows & Sons Auctioneers in Birmingham have been a client with STAR Digital for 3 years, and we've helped them to make the transition from a largely offline business to one of the most forward thinking online companies in their vertical. They now use search and email effectively for acquisition and retention, and have recently got involved in using social media to promote and provoke discussion around their fine watch sales. So, it came as no surprise when Stephen Whittaker, managing partner, and the man with the belief and drive to push the business forwards recently asked us to get the site up and running in some European languages. Our recommendation was for cut down information pages, and that's exactly what we've done. French, Spanish, Italian and Russian pages have ...

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20 May

Posted by rogerm

Roger and James met with Paul Hutchings MD of Languageflow on Tuesday to discuss an exciting new marketing product. The meeting took place at Home House in London and looks like its going to result in a brand new product for corporates and agencies looking to produce multilingual marketing materials. Watch this space! In addition, LanguageFlow will feature heavily in the July edition of Direct Selling News as they look to consolidate their reputation in supply of fast, quality language typesetting to the direct selling market, with clients like Herbalife, Nikken and Nu-Skin using their technologies. (pictured, James left, Paul Hutchings, LanguageFlow, right)

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20 May

Posted by rogerm

[caption id="attachment_284" align="aligncenter" width="550"] Luke Matthews - Graphic Designer[/caption] Luke has joined the design team at STAR Digital to work with us during a busy period as we prepare new marketing materials for some of our latest client wins.

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15 May

Posted by rogerm

[caption id="attachment_273" align="aligncenter" width="580"] The STAR Digital team 2009. From L to R, Andrea, Simon, James, Andy, Roger, and Paul Green from Publicity Heaven[/caption] Now apart from the Karts being twin engined and going pretty quickly, the course is fairly challenging as well. So a few laps is fun, but over 100 is damn hard work! Our normal 'Stig' Paul Hutchings from Languageflow was moving house this year so couldn't make it, but his seat was more than filled by our very own James Bache who we have crowned 'New Stig' as he set our lap record at 49.39 seconds, only about 1 second off the leaders, who had as couple of professional driver in their team.... [caption id="attachment_276" align="aligncenter" width="300"] James looking somewhat pensive p...

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04 May

Posted by rogerm

We recently attended the Internet World show in London and found it very interesting to note that a number of companies are developing business models by partnering with open source technologies and then selling on the expert services of design and build within them. We've seen this over the years with the ubiquitous and brilliant Word Press that is used for this Blog, and the number of excellent plug-ins and community support available make it an obvious choice. But as a digital marketing agency, typically we've had to offer robust licensed solutions for clients, and to that end we've been reselling technologies such as Activedition for CMS and ePages for eCommerce. The catch for clients in this climate is that they come at a price, a typical license costing thousands before you've e...

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01 May

Posted by rogerm

[caption id="attachment_255" align="aligncenter" width="580"] The House at Castle Ashby - May 2009 (c)R. Martin[/caption] I just had to out and take some snaps, and found a beautiful lake in front of the house, we love working here!

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27 Apr

Posted by rogerm

Will we get help and support? Surely all businesses in the UK are asking the question, and what's with the cent? Go to the country guys so at least we can have a change of government and have a realistic plan for recovery, staying put is futile, and based on your borrowing frenzy, downright dangerous. [caption id="attachment_249" align="aligncenter" width="580"] The Darling Buds of May? No way![/caption]

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06 Apr

Posted by rogerm

I was speaking with a friend from Barclaycard yesterday, and we got onto the subject of their contactless payment technology. You've probably seen the TV ads with the guy on the water slide. Well I was pretty excited about it until I heard that its only been approved for payment up to £10 GBP because retailers are worried about fraudulent use. I think the real opportunity for this technology is not in traditional retail, no doubt it'll be great for the morning paper, packet of cigs or a bottle of wine on the way home. But people understand chip and pin, it isn't that hard to use, and retailers won't want to think about increased risk of card fraud in a tough economic cycle. No I think the real vision for contactless payment technolgy will be in the realms of e-commerce. The ma...

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01 Apr

Posted by rogerm

We've been a bit too busy to post anything lately due to the volume of work over here at Star Digital. We've had new web builds to do for Swatkins Silverware, Crown Green Bowler Discount Centre and Filtersource, all of which are complex solutions. As always we made sure that each site was properly configured with Google Analytics so that our customers can get a good gauge of the traffic coming into their sites, and for the Bowlers, understanding the ROI on any advertising or email marketing spend. To that end we noticed that Google have launched a Google Analytics Individual qualification, and updated the Analytics University with some great videos that form the curriculum to the exam. Matt Cutts used Twitter to promote it. The great thing is that some of the videos really ...

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24 Feb

Posted by rogerm

I read an interesting article on Twitter and Email marketing earlier today at Returnonsubscriber The gist of it was that you could track the results of an email broadcast that you effectively posted on Twitter.com. If you take the time to read the blog post per the link above you may find that whilst the outcomes could provide interesting insight the process is a little complex. I wanted to think outside the box, and I came up with an alternative method on the drive home that might be quicker and more fruitful... Let's assume that you've created your email already, and broadcast it in the normal manner. Now apply the following steps to re-purpose it on Twitter and get tracking for views with the added bonus of some macro geo-dems to boot. After all Twitter is global, and it ...

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20 Feb

Posted by Roger Martin

Just got a letter from these people based in Milton Keynes offering me a listing in their registry of Executives and Professionals for free because I would be suitable as a biographical candidate. Well a quick search on the internet throws up an interesting blog post from the US, see link below. And guess what? It's a scam, barely legal and preying on our vanity to be seen as opinion leaders and experts in our field. It's just gone in the bin... http://accrispin.blogspot.com/2007/04/victoria-strauss-beware-whos-who.html

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