Our Blog

Take a look at what we have been talking about

05 Feb

Posted by rogerm

We recently read an article in the IDM's journal that talked about the flick to click marketing concept, whereby consumers receiving their product catalogues in the mail were beginning to use the paper catalogue to read about products in the comfort of their armchair and then go online to research and make a purchase. No doubt, this makes sense, but its hard to prove, even if you use offline to online coded URLS such as http://www.mysite.com/catalogue However, we have seen a recent change in the publishing industry with a widespread adoption of digital editions, generally the page turn solutions that take a standard publication and create an onscreen replica with 3D page turning effects using Adobe Flash technologies. Current feedback from our customers is that the technology is surp...

Continue Reading
28 Jan

Posted by rogerm

I'm loving the Wordle tool (www.wordle.net) and I've posted this on their gallery anonymously. Clicking on the image below will take you to a much higher resolution version where you can study the words in more detail. But before you do, and I seriously recommend that you make that click folks, keep the following in mind. When you study the larger version look at how small the words England, Britain and UK appear, and then see if you can even find the words transparency, business, confidence and stability. I run a small business in the UK, and I hear a lot about how PM Brown has our interests at heart, and that of all business in the UK. Perhaps Wordle is food for thought for Gordon's speech writers? Click on and see for yourself As ever, comments are welcome...

Continue Reading
22 Jan

Posted by rogerm

We've been working with Fellows & Sons Auctioneers for a few years now, rebuilding the web site, search optimizing, creating targeted email auction alerts and getting online PR working for them. Most recently we introduced social bookmarking tags to every lot in their auction listings to allow collectors and enthusiasts to tell others if there was a lot of interest. Well guess what? It just so happened that on Monday the social networking kicked in on a single lot in the watch sale. See the extract from the press release below! A rare Rolex watch has become one of the most valuable items sold in a Wrist & Pocket Watch auction at Birmingham auctioneers, Fellows & Sons. The auction which took place on Monday 19 January featured a vintage Rolex Submariner - model nu...

Continue Reading
22 Jan

Posted by rogerm

Check this out... http://www.wordle.net I just used it with the organic longtail search terms for the last 4 weeks and it produced a great keyword cloud that helps me to understand where we score well on organic keywords. See below, and get over there to do your site ASAP!

Continue Reading
22 Jan

Posted by airtimeandy

The guys at Star Digital have begun work on the preparing for high growth programme from the East Midlands Development Agency (EMDA). As you can see from the photo, there was a lot of brainstorming going on, and our heads were hurting at the end of the day! [caption id="attachment_88" align="aligncenter" width="300"] Our brains were hurting when we had to come up with single words on post-it notes to decribe our business![/caption] What is it all about then this high growth programme? Well, we were identified as a fast growing agency, and the time had come for the management to identify the critical success factors for growth. The programme is designed to create a three year plan for the business, and for us to be coached through the strategy development, tactics and training fo...

Continue Reading
22 Jan

Posted by rogerm

James Bache has joined the team as a marketing executive from Tescos, and prior to that Mercedes Benz. James has experience in direct and digital, and merchandising. A perfect fit to help our client base with online marketing and ecommerce. He's also going to be heading up a new brand within the group - page-flip, to market our page turning technology for the production of ebrochures and virtual catalogues. [caption id="attachment_82" align="aligncenter" width="221"] James Bache joins STAR Digital[/caption]

Continue Reading
16 Jan

Posted by rogerm

To the beautiful surroundings of Castle Ashby in Northants. We still maintain a design and photographic division in Stoke on Trent, but the web design, development, consultancy and online have all moved to the quiet, clean and new space at Castle Ashby [caption id="attachment_69" align="aligncenter" width="480"] Our New Offices In the Snow at Castle Ashby[/caption] Clients will benefit from the 'think room' our new meeting room facility allowing us to work with clients to develop meaningful digital marketing strategies away from the distractions of their own offices. We recently welcomed the newly formed Flood Angel company and spent a great day developing a marketing strategy for the business. Next steps are to implement it, with regular reviews in the think room. One of the d...

Continue Reading
06 Jan

Posted by rogerm

We moved premises recently, and apart from the usual strife of transferring phone lines and DSL lines, where the phone provider and BT Wholesale blamed each other continuously, delaying our move for nearly a month we were then assaulted with calls from so called business energy providers promising us the best fuel deal on our new premises. The first one to call got blocked a few times before getting to me, but their creativity grew over a period of 48 hours and 6 calls....  I finally got passed the call as they were an ex-client! Can you believe that? They then proceeded to tell me that they were the UK's largest supplier of energy and that they were previously known as the National Grid! I asked them for their company name, Network Electricity! Sounds grand doesn't it? Alarm bells ...

Continue Reading
28 Dec

Posted by rogerm

You may or may not know that we are one of the major providers of 3D page flip brochures in the corporate market space, and experience and analytics has shown they do work really well for established brands in complementing their offline marketing material and their web assets. However, like any technology, this has been around in it's simplest form for a number of years, and with the advent of free Flash based plug-ins the basic page turning facility has become something of a me2 product in the general marketplace. Pricing points have been pushed down, and all of the online Porterian forces have kicked in, including in a number of instances the classic 'free' service. Buyer beware though, it ain't always free. Often you'll have the company brand plastered all over the page skin, ...

Continue Reading
26 Dec

Posted by airtimeandy

I think its fair to say that for the last 8 years new entrants and some established members of the digital marketing fraternity have been promoting the 'next big thing' in digital marketing to their clients at the beginning of each new year. Often the lessons of the dotcom boom and bust cycle don't seem to have been learned. In the past few years we've seen huge amounts of investment into online marketing ideas that are typically difficult to monetise. One of the most well known of these was Google's purchase of You Tube. The last time I read a report on this they were losing millions of dollars on this venture. Now it may be argued that they can afford to do this, but in a slump will their shareholders continue to let them? Social networking is being touted as the next 'big thing...

Continue Reading
24 Dec

Posted by Roger Martin

After much cajoling from the team I've finally set up the Blog for STAR Digital. This will be were we tell you about our learnings, share case studies and general experiences as we work in the digital marketing sphere. Feel free to comment Cheers Roger PR: wait... I: wait... L: wait... LD: wait... I: wait... wait... C: wait... SD: wait...

Continue Reading