CADMAN FINE WINES

Cadman Fine Wines are an independent UK wine merchant based in Castle Ashby. They specialise in providing eclectic, quality wines to a growing audience of aficionados. Star Digital pitched for the new Magento web build to replace an ageing OS Commerce build with a fully responsive Magento Community solution.

Cadman Fine Wines

3%

Conversion Rates

5

Page av. with 2.5 minute dwell times

£265

Average Order Value

3%

Conversion Rates

7.7

Page av. with 4 minute dwell times

£250

Average Order Value

Magento
Magento

The UX team at Star Digital worked closely with the client to understand typical user journeys, and to create an easy to understand and use system designed to drive conversion rate optimisation across the new Magento eCommerce store.

A high number of page one results for specific wine searches on Google are impressive, representing a massive improvement on the previous web site. A direct feed into the wine-searcher.com aggregator was added and this now generates 25% of all web traffic with extremely high relevance.

The key to our pitch centred on making it easy for users to filter quickly to their desired wine choices employing any of the attributes that can be associated with a wine type.

The UX team at Star Digital worked closely with the client to understand typical user journeys, and to create an easy to understand and use system designed to drive conversion rate optimisation across the new Magento eCommerce store.

A high number of page one results for specific wine searches on Google are impressive, representing a massive improvement on the previous web site.
A direct feed into the wine-searcher.com aggregator was added and this now generates 25% of all web traffic with extremely high relevance.

The key to our pitch centred on making it easy for users to filter quickly to their desired wine choices employing any of the attributes that can be associated with a wine type.

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