Content marketing is an approach focused on creating and distributing valuable and relevant content in order to attract and retain your audience and to drive customer action. Google is clear that it rewards well thought out, properly written content in web sites aimed at delivering the most relevant result for the searcher.
Star Digital have a wealth of experience supporting B2B and B2C clients in constructing content marketing strategy that works. We work with your teams to understand your business and operations. We then perform classical marketing research such as competitive benchmarking, keyword, keyphrase search volumes and study top rankling content for your sector.
We then work with you to create properly structured semantic, responsive and geographically optimised web pages that communicate your business in the most logical and relevant way for your target audience. If your business provides consistent, ongoing valuable
information to prospective and existing customers, you may be rewarded with their loyalty. Star Digital have helped many clients increase recognition of their brand, and to be seen as experts within their respective industries. Well thought out content marketing strategy builds trust in your company and ultimately leads to increased conversions from new and returning customers.
From content management on digital campaigns, through CMS systems and ecommerce, here at Star Digital we know the power of engaging content and what it can do for your business.
As a Google Agency Partner we receive a high level of agency support from a dedicated Google team to advise us on all our clients’ Adwords accounts in order to ensure we are kept up-to-date with Google’s best practice.
Magento commerce with complete Digital Marketing strategy, content marketing, paid search marketing and lead generation.
Responsive web design and build with full digital marketing campaign including emails, social media, print advertising and online advertising.
Responsive open source CMS design and build focussed on SEO effectiveness and B2B lead generation.