DIGITAL MARKETING STRATEGY
A buzzword in the ‘noughties’, the ‘digital’ in marketing is being dropped as it becomes the mainstay of all marketing activity globally.
The Star Digital team work under the stewardship of their CEO, a Fellow of the IDM, collectively honing their marketing skills – deploying market leading tools to gather intelligence, develop strategy, goal setting, creative campaigns, outcomes and measurement focussed on delivering excellent digital marketing ROI for our clients.
Digital marketing is a fast-changing discipline which offers too many benefits to ignore. Our goal here at Star Digital is to enable you to take full advantage of the plentiful opportunities digital marketing offers.
Why choose Star Digital?
We are a partner agency to Google, all of our digital marketing team are qualified individuals in Adwords and we have a strict ratio of clients per team member to ensure that each client gets the right amount of focus, attention and creativity.
We use industry standard toolsets to help with competitor ranking research, inbound marketing strategy, technical and content SEO, paid search marketing including social advertising, affiliate marketing, multivariate content automation tools and finally the biggest ROI creator in the digital arsenal, triggered, automated and targeted email marketing.
Applying intelligence from your analytical data, competitor research and the social landscape, aligned with your goals and brand vision allows us to develop meaningful strategies to drive your business forwards. We will partner with you and your teams to deliver insight and campaigns that work.
Our Digital Marketing Services
Your potential clients are using Google to search for the products and services you provide.
Are they finding you?
If you are not towards the top of the first page for your target key phrases, then probably not.
At Star Digital we have the tools to see exactly where you rank against the competition, and our team are always monitoring the search algorithm changes to make sure our clients continue to rank properly.
With our technical SEO expert developers we also keep a close eye on the basics, ensuring your web assets are in the best shape for the search engine robots.
Every campaign is constantly evaluated, with regular calls from your account manager, and reporting tied to your specific KPI’s and focussed on the outcomes that matter to your business.
Paid Search Marketing (PPC)
“Every click is important, leaving paid search to chance is like burning £10 notes and pointing sales at the competition.”
As Google Partners, we understand the importance of properly structuring a paid search marketing campaign. Through proper research, and development of landing pages we increase quality scores, reduce bid rates and improve relevancy – ergo improve leads and sales.
The only result that we are interested in for our paid search clients, whether on Google, Bing or the social platforms is ROI.
We have an excellent track record of reducing client spend and increasing ROI outcomes.
Every campaign includes a competitive audit, keyword research, ad creation, landing page builds, multivariate testing and ongoing reporting and recommendations.
Search engine optimisation strategies are essential for your website as they help you develop higher levels of organic traffic through to your website by increasing your keyword rankings. We focus on best practice SEO techniques and use industry leading SEO tools that deliver increased organic traffic levels.
Increase web traffic and conversions using Paid Search Advertising…With so much competition on the Internet from companies vying for searchers’ attentions, Paid Search Advertising or Pay per Click Advertising (PPC) will put your website and products at the top of Google listings and the forefront of customers’ minds.
Social Media Marketing
Social media is a maturing channel, and the platforms are now massive data warehouses that provide rich pickings for savvy digital marketers.
Facebook, Instagram, Twitter and LinkedIn are all now offering paid search channels to advertisers with highly targeted demographic filtering. Our teams know how to leverage these channels in conjunction with traditional digital channels.
We create highly effective social content using rich media and video, messenger chatbots with complex auto answer programming and cleverly crafted landing pages to generate leads and create sales.
We then use the powerful analytics provided to hone and improve campaigns and report back on outcomes as part of the wider digital marketing mix.
The creation of relevant content is an important tactic for any marketing campaign. There is little point in spending money on driving traffic into a web landing page if the content is not relevant to the searchers intent.
Our team understand the importance of content creation, (you can read our blog to see how much they create!) But they also work with our clients to drive outreach and thought leadership content to deliver inbound links from trusted and authoritative sources.
Star Digital take a 360 degree approach to content marketing to include SEO, Paid Search Marketing, Social Media Signalling, Content Marketing and Online PR.
We then create relevant landing pages and thought leadership content, followed by automated email and incentive programmes to keep leads nurtured and engaged.
Relevant, fresh content is essential for any online business and here at Star Digital, our specialists know that focusing on creating valuable, engaging content helps drive all of your desired conversions. Content is key for any successful campaign and brings all aspects of a digital strategy together.
Social media marketing is an important aspect of any digital marketing strategy, and depending on target audiences, these platforms start spreading your brand’s messaging to an engaged following. Social media usage continues to grow at an incredible rate, with users spending more time on these platforms.
Email Marketing & Automation
As one of the most mature and effective digital marketing channels, email is going through a massive transformation. The days of batch and blast are a thing of the past for smart marketers.
Email automation is allowing brands to use data to tightly segment clients and send targeted email based on triggers, recency, frequency and monetary scores and lifetime value.
All of which increase customer loyalty and spend rate. Star Digital partner with some of the smartest automation providers in the market, and can help you to use these tools to maximise your income potential and delight your clients in the process.
ARE WE THE RIGHT DIGITAL AGENCY FOR YOU?
READY TO FIND OUT?
Every successful email marketing campaign starts with a fantastic strategy. You need a message that resonates with a targeted audience, a compelling call to action and an engaging landing page that measures every single interaction.
ANALYSE, PLAN AND SET OBJECTIVES.
IMPLEMENT BEST PRACTICES.
EVALUATE THE RESULTS.
What our clients are saying...
“We have used Star Digital for over three years now and they are by far the best commerce agency I have come across in 15 years – from web design to understanding the business and working within budgets and assisting in reducing online advertising costs. The team are extremely professional and knowledgeable. The best in class.”
Martyn Ryder, Ryder International
“Star Digital provide us with full website support and digital marketing services for the Road Chef website and app. Their approachable team are experts in coming up with innovative solutions for any of our varied requests and are always on hand to help. We are very pleased with the success of our partnership and look forward to building on this further in the future.”
Chris Smith, Road Chef
"Great dynamic agency providing us with excellent ideas, support and can adapt to our needs as a changing business.”
Joreen Singh - Bambino Mio