The days of batch and blast e-mail marketing should be put firmly in the past. Digital marketers now understand the need to profile users, nurture leads, capturing and using data in much more intelligent methods when creating their email marketing campaigns.
All email marketing campaigns need a plan, a message that resonates with a targeted audience, leading to a call to action on a pronely thought through landing page that fully measures every interaction. List building is also a key priority, and making sure that email marketing crosses channels into social marketing is a key objective.
For ecommerce clients it is vital that you have a welcome programme in place that will nurture the new customer into more sales, sharing on social,writing an all important review and sharing with their peer group.
At the heart of all of this there needs to be an idea, a creative campaign that stands out across all channels and delivers a result. The team at Star Digital are experts in joined up campaigns, having worked with companies across the B2B and B2C spectrum for over 9 years.
We are agency partners to IBM, with certified team members using the Marketing Cloud, and for our Magento customers we are agency partners to Bronto, the world leading RFM and lifetime value ecommerce emailing engine owned by NetSuite. IF you need help using either platform to its full potential give us a call.
When it comes to creative, our team know how to deliver the best quality messaging and branding to make your messages cut through the clutter. We build flexible templates for use by in-house non-technical teams, and provide on-going support to get the most from every mailing. Www also design fuller integrated campaigns to include campaign landing pages, lead generation from, commerce tracking, offline direct mail campaigns, point of sale and packaging.
From making use of relational data tables from within the email marketing system (EMS) to performing intelligent queries on the fly, to developing data led individual e-mail marketing broadcasted in batches, (one to one) but still providing full metrics. We have helped corporate marketers to take their e-mail marketing to unprecedented levels of detail and automation.
Not just that, but we advise on intelligent re-engagement strategies to get your main marketing lists open rates to new highs. We also work with you on propensity scoring, recency, frequency, monetary analysis (RFM) and lifetime value (LTV) tracking strategies.
So if you are serious about email as part of the mix give us a call.
Our client Fellows & Sons were sending out several emails a week to promote various auctions in the coming week. This was a real overhead in terms of e-mail creation, proofing and testing, and everyone got all of the e-mails all of the time. Unsubscribe rates were high, and opens rates dropping.
We worked with them to profile their incoming data using a web form directly integrated to the Silverpop EMS and parsing into their back office system MS Dynamics NAV. We then performed a re-engagement strategy on their existing data and created a single dynamic e-mail template that goes out once a week promoting all of the forthcoming sales. The clever part is that it is a dynamic email, users only ever see the content that matches their profile. So one email build, multiple email versions. One to one targeting.
With the additional automation of a broadcast to all prospective bidders an hour before sale start times pushing them to a live bidding platform we now see upwards of 1500 extra sets of eyes on every sale catalogue. And post auction we deploy win/lose notifications linking to invoices and followed by consignment tracking emails all controlled from the Silverpop Transact platform.
The results were stunning. Open rates soared, unsubscribes are virtually non-existent at less than 0.1% and the marketing team at Fellows have a lot less work to do do deliver their strategy.
Star Digital, are a Silverpop IBM Marketing Cloud Agency Partner specialising in email marketing API integration, email marketing automation and behavioral targeting. We work with both the Silverpop Engage and Silverpop Transact platforms.
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