Fellows & Sons needed to display fully illustrated Auction catalogues on their website with integration between Microsoft Navision and an SEO friendly web interface.
STAR Digital employed the use of a modified Activedition CMS platform using MS SQL server and .NET to provide fully published HTML auction catalogues, a back end allowing for a commission bidding bid basket for registered users and a fully tracked email based auction alert system.
The entire set of web assets is underpinned by powerful analytics showing ROI for CPC bidding and email activity. Authorised users at Fellows & Sons can make changes to content on the website using the Activedition CMS.
Fellows & Sons now place top 3 on natural search at Google for their main terms. They've posted an increase in the number of online bidders by over 3500 and seen significant and continued increase in turnover attributed to online bidding since launch.
