Hampton Steel approached Star Digital to discuss what we could offer their business in regards to SEO. They were not satisfied with their organic search result rankings and wanted to show higher in the search results. They were finding that their own Distributors and competitors were showing higher in the organic search engine results on Google and they needed to increase their visibility to small and medium sized customers.
The website had primarily been used as an information point for customers and prospects to browse the large product range. Star Digital recommended that the approach be modified to not just provide information but to also generate lead enquiries.
Star Digital produced a new website design to provide a better user experience and usability for visitors. The redesign focussed on helping users find products easier, introducing an SEO optimised page for each product as well as sector and application pages. The goal was to create a better user journey and modern looking website accessible on all mobile devices as well as the desktop.
Schema content was added to the website to assist with Google searches and SEO but also to offer the customers a more informative experience when searching and browsing.
To Improve SEO across the site we:
To Improve User Experience:
To Improve Website Manageability:
Further Recommendations we have made include:
Implement an Adwords campaign to assist with the building up of a Google Rank.
Looking at the analytics a month after launch the following interesting facts were identified:
Sessions have increased by 36%.
Users have increased by 20%.
Page views have increased by 75%.
Pages viewed per session has increased by 29%.
Average session duration increased by 108%.
Bounce rate has decreased by 4%.
The above highlights the effect the redesign has had on the responsiveness of the site and the positive impact that this can have.