iPhone,  iPad & Android App Developers.

Smart Solutions For Smart Devices

Mobile Apps are the fastest growing digital marketing channel. Usability and Engagement are Critical to Success. Have you got a strategy?

If you are thinking of developing an Apple or Android Mobile App for your business you need to ensure the following points are in place;

• Ideas. Making sure they are commercial and make sense on a mobile platform
• Usability. Keeping it simple but engaging and easy to figure out
• Engagement. Making apps engaging so users stay and then come back for more
• Dynamic. Designing functional mobile apps that add value to your brand

STAR Digital now has a solid track record covering 2 years, developing apps for both the Apple and Android platforms with new projects coming on stream every month. STAR Digital are official Apple iOS and Google Android developers having been verified by both companies. We adopt an 'Agile' process to all app development to ensure fast deployment and testing across all available devices.

All development versions can be released for testing on your devices prior to submission to either the Apple App Store or the Android Marketplace.

Clients such as Honeywell and Xerox trust STAR Digital to deliver high quality, cost effective builds on time every time. Our phased development payment plans now make app development a lot more accessible for SME's too. Call James or Dom on 01604 696385 for details of our latest projects and to discuss your ideas.

iOS (Apple) Apps & Getting on the App Store

As approved Apple iOS developers we know the pitfalls of iPhone and iPad application design. Our in-house developers and project managers can meet in person at our offices or online to discuss your requirements and suggest the best solution for your business. We can help you understand what Apple will and won't allow on the store, the methods of promotional activity allowable and any charging structures.

App development can be fun and exciting, and is another method for generating brand awareness and lead generation. For instance, Fellows Auctioneers launched their app with us in February 2011 and by September had achieved 2,500 downloads. Honeywell launched an app for MK Electric with us in October 2010 and in 11 months have achieved a staggering 12,500 downloads.

We believe that app development also needs to link into your e-marketing efforts, so in July of 2011 we also developed a portal for users to make the most of push notifications via  simple web interface, and we've also developed a reporting portal to track engagement with apps once downloaded, including stats on the number of downloads made to an app for magazine publishers.

Integration with back office systems is another area where we specialise, and a number of apps coming on stream will be linking up to live systems for their data, providing users with a far richer experience.

Android App Development & The Marketplace

We've recently begun developing for the Google Android marketplace, and the Fellows app is the first of our launches (August 2011), but we will have two further releases for clients in October 2011.

We are approved Android developers and we have in-house developers and project mnagers available to meet with you at our offices or online to discuss your project in detail.

Breaking News September 2011: Our magazine publishing apps are available on both platforms and are now very cost effective to deploy together.

Testing Android development is key due to the number of devices. We currently develop and test for HTC devices, the Samsung Galaxy and Motorola Xoom. It is worth noting that unlike Apple, Android App performance is dependent on the device being used. Our findings show that the Motorola Xoom is currently the fastest and smoothest tablet available.

Call James or Dom on 01604 696385 to find out more about our Android development team, and also to understand the differences between developing apps for iOS (Apple) and Android (Google), and the checklist that you need to go through when looking at porting an Apple iPhone app over to Android, or developing for the new generation of Android tablets.

Remember, it pays to talk to experts before you embark on a mobile app development programme. Contact us to find out more. Agency to Agency solutions available with full NDA.

STAR Digital are approved Apple and Android developers based in Northampton serving clients based in London, the South East and East Midlands.