Magento E-commerce Design, Build & Development


Magento Developers East Midlands

STAR Digital are a Magento Silver solution partner and since 2008 have been helping clients scope, design, develop and build great looking highly functional ecommerce web solutions on the Magento Enterprise and Magento Community platforms. Magento is now the fastest growing e-commerce platform in the world with a 30% global market share, and is used by some of the worlds biggest retail brands.

Star Digital has a team of experienced developers who have all passed the Magento certification exams and have attended various trainings and events to keep up to date with the Magento platform as it grows.

We have the in-house skills required to completely customise this exciting platform without compromising the core code, to deliver bespoke solutions giving your business a competitive advantage. With over 40 active clients on Magento it is the only e-commerce platform we work with.

With our team of certified developers across both front end and back end disciplines we are able to deliver highly complex Magento deployments with 3rd party integration. Our relationship with top hosting companies such as Rackspace and Nexcess means we can tune Magento to perform at high speed even under heavy loads.

Our digital team work with your operational teams to ensure that we can tailor the Magento environment to deliver solutions that match your daily methods of operation. We know how important mobile is for ecommerce, and we now build fully responsive Magento websites for all of our clients.

With the advent of omni-channel marketing for bigger retailers and B2B clients we can work with you to integrate to enterprise level ERP and CRM systems. We've developed customised modules for third party integrations to Magento that include Microsoft Dynamics NAV ERP and a host of SQL based systems. We work with the M2E Pro module to integrate Magento with Amazon Web Seller Central and eBay.

We never shoehorn clients into a standard set of templates or functionality as is typical of the competition. We understand the importance of design, and marketing functionality. And post launch, we have the digital marketing skills to help drive traffic via search, email and affiliate to maximise ROI.


The Magento Process at Star Digital

Requirements Gathering

We work with your team to understand requirements for the Magento project, to include your Magento stack requirements (CE/EE/NginX etc.), current and anticipated traffic volumes, catalogue size, payment gateways, locailsation, module requirements, 3rd party integrations, SEO considerations, site hosting, design/usability and budget/timescales. We will generally at this stage provide an indicative proposal for the project and identify third party providers such as hosting companies.

Functional Specification

From there we draw up a document to outline all of the elements of the build so that you can see exactly how we have interpreted your brief. This document goes through several iterations until we have all agreed the specification. This then forms the 'bible' for the project. It is important to note that projects don't always go exactly to plan, particulalrly when working with 3rd party integrations or complex custom modules. To that end Star Digital underwrite 10% scope creep before invoking time and material charging on a scoped project. This helps to minimise frustrations and allows all parties to be transparent throughout the build process. If change requests are made we can generally accomodate smaller ones, and we have a defined process for scoping and costing larger ones.


Once the specification has been agreed we prepare a firm quotation that outlines the estimated times and costs for each stage of the process. We also give an indicative timeline to the project, and introduce the various stakeholders on our side that would be involved in the project.


The development process is overseen by a digital project manager who works with you to provide assets such as design and data structure for the build, acting as a liaison between you and the developoment team. We want you to be able to get hold of the PM whenever you need, but also to be able to have calls and meetings with any member of your build team.

Towards the end of the development cycle we usually put together a 'bootcamp' that clients attend and sit with their build team to perform preliminary testing against the fucntional scope. This can dramatically reduce the testing and snagging phase of a project prior to going to user acceptance testing. (UAT)


UAT is performed in a structured manner with all snagging captured on cloud based documentation tools. Developers are made available to repair bugs and tune the Magento application ready for live.

Post Launch

For 30 days your project manager will be working with you to assist with bugs and fixes. The digital marketing team will monitor web analytics and fix 301 issues.

If you've engaged in our digital marketing services this team will be working with you on email, search, social and affiliate marketing promotions to drive more traffic and conversions into your Magento store.

Magento developers ERP integration

Migration to Magento

We are often been engaged to upgrade, improve and integrate existing Magento stores and we can quickly convert stores built on other ecommerce platforms to the Magento platform as older systems become outdated or unsupported. We offer a number of services to on-board clients to the Magento e-commerce platform.

If you have an existing Magento build but can't get active support, or have a core code system that has been overwritten that is stopping you from upgrading please give us a call, as we can often fix things and get you back up and running on the latest version of the software. We can also offer simple SLA's and hosting to keep it all running smoothly too.

Magento Hosting

Hosting must be right with Magento for it to run properly. There are a number of settings that need to be configured on the server for your store to run quickly. Dedicated hosting is the only real option for serious traders. We can scope and support all types of Magento hosting and are pioneers in the UK for reliable and effective cloud hosting of the Magento solution on Rackspace Cloud Servers. As a silver partner to Rackspace we can negotiate attractive pricing for our clients in mutli-server dedicated or Hypervisor driven private cloud environments in London and the USA.

We also act as partners to the Platinum hosting partner Nexcess and can provide access to their team for clients looking for optimised managed solutions with CDN and Varnish.

Magento Ecommerce Features at a Glance

Magento is a feature-rich, professional open-source e-commerce solution offering merchants complete flexibility and control over the look, content, and functionality of their online store.

Magento is the smarter e-commerce solution allowing scalable integration with back end systems such as ERP and CRM. The customisation options are unparalleled with a huge variety of effective plugins available including the One Step Checkout tool that really ramps up basket to sale rates.

With search engine visibility being so important your business will need a solution that delivers. The Magento platform works to the XML site map standard and includes tools for linking up to Google Base. This means that you have an opportunity to not only list in normal search results, but also in Google Shopping results.

Magento includes easy to use web content management tools so that anyone can add or edit content on their e-commerce website.

Out of the box integration with the major payment providers such as Paypal and Google Checkout means even smaller vendors can get up and running quickly. For more established e-commerce traders it integrates with all of the major payment gateways such as Sage, Card Save and World Pay.

Add into this complete integration with Google Analytics and the e-commerce reporting suite and you will see why so many people are moving their sites across to Magento.

We don't just claim to be Magento designers and developers, we have a track record of building and launching great looking fully customised Magento websites for a lot less than you'd imagine.

Available in 2 versions there is a Magento platform to suit all types of customer;

1. Community

Perfect for small to medium sized e-commerce stores as there are no ongoing software licence fees. The base feature level and caching is not as good as Enterprise.

2. Enterprise

The ultimate solution for larger retailers looking for complex integration, multi-store, multi-server deployments. The Enterprise environment offers a host of extra features including instant rollback and enhanced caching to improve load times on heavy traffic implementations. Licensing starts at c$14,000USD per year but we recommend anyone looking at Enterprise contacts one of our account executives to set up a direct discussion with the Magento licensing team.

Why Choose Magento Ecommerce?

We get asked this question by a lot of clients, particularly those who engage us to update an outdated site they already have.

Our answer?

Quite simply we believe that Magento e-commerce is the best e-commerce solution available today. With an open source licensing model, many implementations have no licence fee making for a far more attractive period of return on investment for your e-commerce project. The Enterprise environment also allows larger SME's and Corporate clients to leverage the true scale of the Magento platform when integrating to back office systems such as MS Dynamics, Sage and Oracle and many others where a web services API is available.

Factor in fast build times, ease of use for non-technical staff with the Magento CMS in Enterprise and the range of customisation and hosting options, from dedicated servers through to cloud hosting that make Magento e-commerce truly scalable.

STAR Digital has a team of web designers and developers on hand to develop the Magento e-commerce platform to suit your exacting requirements. Call, or e-mail us for more information, or to scope out your ideas with one of our Magento experts.

Take a moment to look at some of the standard features below;

Marketing Promotions and Tools

  • Flexible Coupons (pricing rules) with ability to restrict to stores, customer groups, time period, products, and categories.
  • Catalogue Promotional Pricing
  • Analytics and Reporting
  • Administrators Dashboard for Report Overviews
  • Abandoned Shopping Cart Report
  • Best Customers Report by Total and Number of Orders
  • Easy integration with Google Analytics

Search Engine Optimisation

  • Automatic XML Google Site Map
  • URL Rewrites for search engine friendly (SEF) URL's
  • Meta-information for products an d categories
  • Site Management
  • Control multiple websites and stores from one Administration Panel
  • Web Services API for easy integration between Magento and any third-party application
  • Google Website Optimiser Integration for A/B and Multivariate Testing

Catalogue Management

  • Batch Import and Export of catalog
  • Google Base Integration
  • Downloadable / Digital Products

Catalog Browsing

  • Layered / Faceted Navigation for filtering of products in Categories
  • Product comparisons
  • Product Reviews

Product Browsing

  • Multiple Images Per Product
  • Product Image Zoom-in Capability

Address Look Up & Data Cleansing

  • Postcode Anywhere address look up integration to Magento
  • Postcode Anywhere data cleansing services

Mobile Commerce

  • Responsive web design for mobile and tablet devices

International Support

  • Multi-Lingual
  • Support for Multiple Currencies



  • Shipping to multiple addresses in one order
  • Multiple shipments per order
  • Free Shipping


  • Integrated with Google Checkout (Level 2) & PayPal
  • Payment Extensions Available for most merchants, SagePay, Card Save, WorldPay, Barclays ePDQ etc..
  • Configurable to authorise and charge, or authorise only and charge on creation of invoices

Customer Service

  • Feature-rich Customer Accounts
  • Order Tracking from Account

Customer Accounts

  • Re-orders from account
  • Downloadable Products
  • Recently ordered items

Order Management

  • View, edit, create and fulfill orders from admin panel
  • Create one or multiple invoices, shipments and credit memos per order to allow for split fulfillment

Rackspace Hosting

  • STAR Digital are a Rackspace Silver Partner
  • Maximising speed in partnership with Rackspace
  • Load balanced scalable dedicated hosting solutions
  • Cloud Hosting and Cloud File Storage

Back Office Integration & Customisation

  • We can develop solutions to hook up with ERP systems
  • Integration with Microsoft Dynamics NAV and other Dynamics products
  • Creation of custom components to suit your operational requirements
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