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Latest News at STAR Digital

STAR Digital Team Up With Kingston Communications

10th March 2008

STAR Digital Marketing Services have teamed up with Kingston Communciations to promote the ePages ecommerce software solution for small to medium sized enterprises.

Together the two companies will be holding a series of seminars across the UK to promote the new ecommerce services.

The ePages toolset includes built in integration to the Google Checkout secure online payment system which allows smaller companies to transact safely online. Sites are easy to set up and the monthly fees are very affordable.

For more information call Steve Norfolk on 0845 123 3982

New Account Wins Across The STAR Digital Network

---BEGINS---

10th December 2007

FOR IMMEDIATE RELEASE:

STAR Digital Marketing Services Ltd have won the email and search marketing account for the Worcester based online retailer Building Supplies R Us, Roger Martin, Marketing Director for STAR Digital stated that this was a significant business win and that the Northampton STAR Digital office is looking forward to working with the pro-active and forward thinking management team at Building Supplies R Us.

Giftsandframes.co.uk, the newly established ecommerce supplier of silver gifts and frames recently commisioned STAR Digital to develop its ecommerce web site using the ePages platform and to manage the launch including their Google Adwords paid search campaign and Google Analytics ecommerce tracking. Roger Martin, Marketing Director at STAR Digital said he was pleased that Giftsandframes.co.uk had chosen to work with STAR Digital's Stoke-On-Trent Office with this exciting launch.

---ENDS---

---NOTES FOR EDITORS---

STAR Digital was founded to help companies integrate their online marketing activities effectively, the company helps smaller companies without in-house marketing departments get genuine measured results from the internet.

STAR Digital is a rapidly expanding Digital Marketing agency specialising in direct digital amrketing strategies including search marketing, ecommerce, email marketing and digital personalised direct mail technologies. STAR Digital currently has offices in Milton Keynes, Northampton and Stoke On Trent

--CONTACT---

Roger Martin
STAR Digital
0845 123 3982
roger@star-digital.co.uk

 

FOR IMMEDIATE RELEASE:

---BEGINS---

3rd November 2007

FOR IMMEDIATE RELEASE:

Northampton expert proves the town is hi-tech

A Northampton man has been revealing cutting edge techniques to promote businesses online at a national business event.

Marketing expert Roger Martin from the town’s STAR Digital was invited to speak at the national Business Startup show in London, at the beginning of the month (Friday 2nd November).

Other speakers included famous entrepreneurs Peter Jones from Dragon’s Den, and former Dragon Rachel Elnaugh.

Roger said his talk gave insider knowledge into the latest thinking about the internet.

He said: “The nature of the internet means that the marketing techniques change very quickly. New ideas are constantly being thought up and tested, and it can be very difficult to keep up.  

“It’s great that the organisers of the show recognised our firm as a leader in the field of online marketing. This is not just good news for us; it also shows that Northampton can sometimes be at the cutting edge of the very latest technology.”

Roger said effective internet marketing is not just about getting a website up and hoping people will visit it.

It’s about putting strategies in place to guarantee traffic, and ensuring that turns into revenue for your business.

He’s put together five online marketing tips for local companies:

1) Get into Google: Make sure your web site has been assessed for search engine optimisation, which is a process to make your site appear more in searches. Google now accounts for a staggering 70 per cent of all UK internet searches and is growing all of the time. The web site you commissioned a few years ago will be out of date, but a simple best practice review could make a massive difference.

2) Pay for results: You can pay just a few pence for adverts in Google, and you don’t even pay until someone visits your site. You don’t even need a big web site – a locally targeted campaign in Google can pay dividends for small businesses with a single page. Just make sure you have clearly presented details of your products and services, and have published your phone number.

3) Analyse your traffic: If you want to know whether your web site is working get Google Analytics in place now. It’s free, and there isn’t much you can’t find out about your how people behave when they visit your site. You can get it free at www.google.com/analytics.

4) Use effective email marketing: Don’t just send out emails with read receipts from Outlook, use a proper email tool that gives statistics on your campaigns such as the number of emails opened and links clicked. The best tools also handle legal issues such as ensuring someone can unsubscribe from your emails quickly and easily.

5) Sell products on the internet: You no longer need to pay several thousand pounds for an eCommerce web site. There are excellent systems available for a low monthly fee that can have you up and running in a few days, making money off the web. Every business should be doing this.

A free and full online marketing guide is available by calling 0845 123 3982 or emailing info@star-digital.co.uk

---ENDS---

---NOTES FOR EDITORS---

STAR Digital was founded to help companies integrate their online marketing activities effectively, the company helps smaller companies without in-house marketing departments get genuine measured results from the internet.

Principal consultant Roger Martin holds the Diploma in Digital Marketing from the Institute of Direct Marketing and has over 20 years experience in direct marketing with 10 years holding posts responsible for Internet Marketing across the EMEA region for international businesses.

---CONTACT---

Roger Martin
STAR Digital
0845 123 3982
roger@star-digital.co.uk

 

 

---BEGINS---

9th JULY 2007

FOR IMMEDIATE RELEASE:

STAR Digital gains EMDA Quality Assurance Standard

STAR Digital Marketing Services Ltd based in Northampton has gained the East Midlands Development Agency Quality Assurance Standard with a rating of 5stars and is now listed on the East Midlands Supplier Brokerage Service.

STAR Digital have successfully passed the stringent criteria for the EMDA Quality Assurance Standard. This standard is only awarded to companies that have had independent customer feedback with a rating above 3 stars.

STAR Digital have recently worked on digital integrated digital marketing campaigns for a variety of clients, including Fellows & Sons Auctioneers, Silvertrophy.com Ltd, Nikken UK, LanguageFlow Ltd  and Churchfield Sofa Beds.

STAR Digital is an online marketing agency providing ‘best practice’ consultancy for companies wishing to maximise their online marketing effectiveness.

Roger Martin, marketing director for STAR Digital stated that the company works hard to understand customers requirements and create integrated marketing plans to help with online brand reach, search engine optimisation, email marketing, offline to online measurement, and most importantly analytics.

Roger says “We find that a lot of our clients have paid for great web sites but then find that they get no traffic and no return on their investment. We make sure that we help them to understand how to not only drive traffic to their sites, but also how to measure it effectively in terms of the number of  conversions to a marketing outcome. Combine this with retention tactics such as email marketing, and measurement of offline impact through the use of controlled internet landing pages, and our clients have seen tremendous increases in quality traffic to their sites.”

“We are very pleased to have been awarded this status, it is a reflection of the quality of work we have provided to our clients, and endorses the fact that we are fanatical about giving great customer service”

Roger is a member of the Institute of Direct Marketing and holds a credit diploma in Digital Marketing.

STAR Digital is a member of eConsultancy and the Federation of Small Businesses.

http://www.star-digital.co.uk
info@star-digital.co.uk
0845 123 3982

 

---ENDS---

---NOTES FOR EDITORS---

STAR Digital was founded to help companies integrate their online marketing activities effectively, the company helps smaller companies without in-house marketing departments get genuine measured results from the internet.

Principal consultant Roger Martin holds the Diploma in Digital Marketing from the Institute of Direct Marketing and has over 20 years experience in direct marketing with 10 years holding posts responsible for Internet Marketing across the EMEA region for international businesses.

---CONTACT---

Roger Martin
STAR Digital
0845 123 3982
roger@star-digital.co.uk

 

---SENDER---

Star Digital Marketing Services Ltd
http://www.star-digital.co.uk
0845 123 3982
press@star-digital.co.uk

#####

 

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