The main channels for paid search are Google Adwords, Display, Re-marketing and Google Shopping (PLA's) with Facebook, Twitter and LinkedIn and YouTube adding to the mix.
As a Google partner agency, Star Digital’s marketing team has a number of Google Adwords/Video & Analytics certified experts who manage over £1MM of spend across a growing portfolio of clients. We also have solid experience in remarketing across various media platforms, lead generation data capture, and ecommerce campaigning.
Our team take a strategic approach,and will review any new or existing campaigns and develop solid measurable strategies to help you reduce online advertising costs and improve your ROI. They will work hard to make sure that any Ad placements are creative and well thought through. Landing page campaigns will be constructed to maximise ad quality scores and prospect outcomes through w=enhanced conversion rate optimisation strategies. (CRO)
For all paid search campaigns under management our team perform competitive benchmarking, margin analysis and budget setting in order to develop ad creative, campaign landing pages and product category pages to deliver on planned conversions (CRO) and return on Ad Spend (ROAS). Constant reporting and monitoring allows us to modify and adjust at regular intervals as outlined in your advertising agreement.
Options open to clients include setup and training, budgeted campaign management, retained service agreements or block buy consultancy hours.
Our goal is to maximize lead relevance and minimise cost per acquisition, building sales revenues. Something we have a very strong record of delivering.
Focus: Star Digital have assisted Ewbank’s in generating over 3,300 leads in the last three months via geo-targeted AdWords campaigns that have a conversion rate of almost 20%
Focus: Star Digital have helped target The Solid Wood Flooring Company's Paid Search spend to the right audience, reducing irrelevant spend and increasing high quality leads over the last 8 months.
Focus: Parish Tree Surgery approached Star Digital for help in generating targeted Paid Search leads through optimised landing pages and a Google AdWords campaign that targeted Wokingham and the surrounding area.
Magento commerce with complete Digital Marketing strategy, content marketing, paid search marketing and lead generation.
Digital Marketing Services: Google Adwords paid search management and search engine marketing consultancy.
Google Product Listing Ads are an almost essential way to highlight your products and receive more exposure for your commerce store by showing in more shopping searches. Trouble is, they are notoriously difficult to set up correctly and avoid burning spend, as they typically work via a feed from your commerce store which can require some programming skills to make them compatible.
PLA’s appear at the top of Google search page pushing the natural search results further down the page, with the top organic search results often ending up below the lucrative ‘fold'.
Whilst Google Product Listing Ads are a pay per click auction model similar to Google Adwords, they differ in that instead of bidding on keywords or phrases you are setting bids against specific products. Google will show resultant ads from a number of retailers for each product. Users will often look at price, brand and retailer to make tier decision. Therefore it is important to manage the PLA’s once set up to not only adjust campaigns to clickthrough (CTR) but also to manage the user experience in your commerce store to ensure that there are no ‘barriers’ stopping the user reaching checkout. Our approach is all encompassing and focussed on delivering the optimum return on advertising spend (ROAS).
Google PLA’s set up properly deliver higher traffic and have the potential to increase sales for all e-commerce websites. Contact us to see how we can help you with Google Product Listing Ads as part of your digital marketing mix.
*Coming Soon: Facebook Product Ads - Talk to one of our consultants about opportunities if you have more than 20K genuine likes on your company Facebook page.
As a Google Agency Partner we receive a high level of agency support from a dedicated Google team to advise us on all our clients’ Adwords accounts in order to ensure we are kept up-to-date with Google’s best practice.