The Solid Wood
Digital Marketing, Content Strategy, Paid Search
& Web Support|
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The Solid Wood Flooring Company is part of the Ryder International group and is a leader in the sourcing, design and engineering of high quality real wood flooring. Suppliers to some of the most prestigious building projects in the UK, they primarily supply the trade and pro DIY consumers.
Their Magento infrastructure was not performing, leads were falling back, search rankings were disappearing and the spend on Adwords was not commercially viable. They needed a full service digital commerce agency to get the business back on track.
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Engineered a 56% cost saving in PPC spend by targeting trade audiences through relevant keyword selections.
Star Digital took the Adwords spend, halved it and more than doubled the number of lead conversions.
What We Did
The Star Digital team took over the client’s Magento web build and all the digital marketing services. A full audit was performed in step with the client and costed out with budgets for each marketing discipline.
The Magento store was reengineered for performance and better positioning of the flooring sample offering across the run of site. Personas were introduced to make the user journeys more relevant.
A content marketing strategy was devised (curated commerce), to leverage trade bodies and interior design portals such as Houzz. Case studies were introduced to the web site, 3rd party content portals and new original content added to the web site on a weekly basis by the Star Digital dedicated SEO team.
All the sponsored search campaigns were redeveloped from the ground up, with a focus entirely on lead generation and conversion. The overall spend was reduced considerably, and the lead conversion rates increased significantly.
On site optimisation is now performed weekly to ensure there are no orphan pages, duplicate meta descriptions or search engine indexing problems.
This delivered operational savings in the region of £40K p.a on Adwords spend. Now we deliver fully curated commerce for the client across all digital channels including organic and sponsored search, remarketing, display, affiliate, email and content.
- Over 20 new leads are generated every day
- Sample orders up 48% Year on Year
- Organic traffic levels up 107% Year on Year
- 100% more conversions from Paid traffic Year on Year
What Have They Said
“We have used Star Digital for over three years now and they are by far the
best commerce agency I have come across in 15 years - from web design to
understanding the business and working within budgets and assisting in
reducing online advertising costs. The team are extremely professional and
knowledgeable. The best in class.”
Martyn Ryder, The Solid Wood Flooring Company