THE SOLID WOOD FLOORING COMPANY

The Solid Wood Flooring Company is part of the Ryder International group and is a leader in the sourcing, design and engineering of high quality real wood flooring. Suppliers to some of the most prestigious building projects in the UK, they primarily supply the trade and pro DIY consumers.

As well as managing their e-commerce web platform and all of their content marketing, we engineered a 56% cost saving in paid advertising spend by targeting trade audiences through a full campaign rebuild programme.

“Star Digital took our Adwords spend, halved it and more than doubled the number of lead conversions.”

SWF Logo

20

New leads generated every day

48%

Sample orders up year on year

100%

More conversions from Paid traffic

20

New leads are generated every day

48%

Sample orders up year on year

100%

More conversions from Paid traffic

Magento
Magento

“We have used Star Digital for over three years now and they are by far the best commerce agency I have come across in 15 years – from web design to understanding the business and working within budgets and assisting in reducing online advertising costs. The team are extremely professional and knowledgeable. The best in class.”

Martyn Ryder
THE SOLID WOOD FLOORING COMPANY

The Star Digital team took over the client’s Magento web build and all the digital marketing services. A full audit was performed in step with the client and costed out with budgets for each marketing discipline.

A content marketing strategy was devised to leverage trade bodies and interior design portals such as Houzz. Case studies were introduced to the web site, 3rd party content portals and new original content added to the web site on a weekly basis.

This delivered operational savings in the region of £40K p.a on Adwords spend. Now we deliver fully curated commerce for the client across all digital channels including organic and sponsored search, remarketing, display, affiliate, email and content.

The Star Digital team took over the client’s Magento web build and all the digital marketing services. A full audit was performed in step with the client and costed out with budgets for each marketing discipline.

A content marketing strategy was devised to leverage trade bodies and interior design portals such as Houzz. Case studies were introduced to the web site, 3rd party content portals and new original content added to the web site on a weekly basis.

This delivered operational savings in the region of £40K p.a on Adwords spend. Now we deliver fully curated commerce for the client across all digital channels including organic and sponsored search, remarketing, display, affiliate, email and content.

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