Search Marketing & Analytics

Do You Know Where Your Spend Goes?

At Star Digital we have helped clients to understand the importance of search marketing optimisation (SEO) and pay per click marketing (PPC) whether in the search engines, as display ads on high traffic web portals, on social platforms, or within seller channels such as eBay and Amazon, and of course the Google Product Listing Ads (PLA's) and video overlay ads.

As a Google Partner agency we have direct contact with Google for search trend insight on different business verticals, and now offer our clients full re-marketing services not only in standard search and display but also via email marketing.

In addition, we offer a full Google Analytics (GA) optimisation service. we can work with clients to define what the important customer journeys are, what actions are important, and then configure them within the Google Analytics environment. Tracking actions such as downloads, video views, button clicks, recording values, and defining optimum conversion rate optimisation routes (CRO) are key to our offering.

Star Digital offer content marketing services to our clients to support search marketing, such as article writing for lead generation, blog posts for brand halo and general reach, and product description copy to differentiate you from the competition. We can also advise on social campaigns involving viral video, prize draws, data gathering and measuring your social marketing effectiveness and return on investment (ROI).

We offer clients reporting on mobile vs desktop traffic performance, third party ad success, email marketing statistics, conversion statistics from all chanels in e-commerce, and we can also set up tracking is iOS mobile apps. Our digital marketing team can work with you to integrate data from various sources and create marketing dashboards allowing you to research key metrics such as recency, frequency, monetary analysis (RFM) and lifetime value for your client base (LTV). We can analyse big data to prepare propensity scoring allowing you to better target email and other push marketing initiatives such as digital direct mail and social posting.

We favour an individual approach to search marketing with our clients. We can consult with you to understand where you are today, what your goals and opportunities are, and help you to either deliver more traffic, leads or sales. We can then manage an SEO programme for you, or train your staff to complete it. We can fully create and deploy paid search (PPC) campaigns across a number of ad channels and manage these for you, or again train your team.

If you are a corporate looking to get a marketing team started in search, we can provide training in search and analytics for up to 10 people at our premises in Northampton, or by arrangement on site at your offices. We have a track record of working with a diverse range of clients from mid-size SME's through to global corporates, always based on strong ROI or lead generation scores.

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We're certified

Google Adwords

x2 Certified Members

Google Analytics

x3 Certified Members

Google Video Ads

x2 Certified Members

As a Google Agency Partner we receive a high level of agency support from a dedicated Google team to advise us on all our clients’ Adwords accounts in order to ensure we are kept up-to-date with Google’s best practice.

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