Our first port of call when we have a question, http://analytics.blogspot.com/and if we really want to dig deep we reference Advanced Web Metrics with Google Analytics by Brian Clifton. You can get it from Amazon here Advanced Web Metrics with Google Analytics We also recommend checking out Web Metrics by Jim Sterne, and you can get that on the following link Web Metrics: Proven Methods for Measuring Web Site Success
We’ve had a few clients ask us how best to create specific reports for areas of their site such as paid search landing pages and e-brochures separately to their main website metrics. Well in Google Analytics it’s Simple! Just create a subfolder on your web server and put the content you want to track in there. Make sure it has the main website GA tracking code in place before the closing tag. Now in GA create a profile for an existing domain, and then select edit. Now use the filter option to reference only the sub-folder in question. (ie; www.yourdomain.com/ebrochure) Within 24 hours you’ll have a nice clean set of reports that will let you get into the detail quickly!