If you’ve taken the opportunity, time and budget to get your company website up and off the ground, the likelihood is now you need it to start working for your business. It’s possible your website needs to deliver leads, sales or enquiries, and it’s most probable it needs to start delivering these things, fast! In this post we talk through just some of the things you need to consider when it comes to marketing your new website to help make your campaigns as successful as possible. Priorities First things first – you need to think about what is most important to your business, and your website marketing plan then needs to reflect this. For example, it’s possible your website has to start featuring blog posts and new content immediately, if this is the case you need to focus on creating, posting and sharing content. You may look at creating a calendar to remain on track, and to make sure wider expectations are met. It is more likely that your new website needs to start driving conversions, whether it’s in the form of a sale, form submission or quote request. If the site needs to deliver these conversions fast this needs to be considered when choosing your marketing channels. Pay per Click (PPC) advertising would be perfect in this instance; your ads could be showing on Google search results in a matter of hours, and sales or conversions could start rolling in almost immediately. Either way, understanding what is most important first, and making sure your new website marketing plan fits these goals, will lead to higher success rates (and minimum disappointments) further down the line. Budget Even if your website is brand new, and you have no past performance data, you are still going to need a budget to support the marketing effort for your website. Using any data you have on customers, or potential customers, will help you come up with a marketing budget. It is also worth knowing there are tools available to digital agencies that enable us to provide forecast estimates on what a monthly budget might deliver in terms of traffic volumes. When running new campaigns you should consider staggering the budget you have available. In the first month of a new campaign you may spend less than in the fourth month when you have more data on hand that will allow you to make more informed decisions. Measuring Success One the biggest advantages of digital marketing is it’s all track-able, and it’s essential that right at the beginning of any online marketing campaigns tracking is fully enabled via tools such as Google Analytics. Only when tracking is enabled are you able to see which digital marketing channels are driving the best results for you.
A few months ago, in October 2013, three of the developers at STAR Digital were awarded Magento Certified Developer status. Magento certification is no easy feat to achieve, and being awarded it is representative of the amount of Magento experience and knowledge the STAR Digital team has. In order to achieve Magento certification, developers have to study the principles of the Magento ecommerce architecture and evidence their competence by taking an exam under strict supervised conditions at an approved exam centre. Jake, Scott and Callum, the first of our developers to sit the exams, all have years’ worth of Magento experience between them, and yet they all studied for months before taking the exam. recognised Magento Silver Partner, we believe it helps with that reassurance. Are you looking for a new or updated ecommerce website? If you are, talk to us at STAR Digital. You’ll be able to rest easy knowing your new website is in the very capable hands of our experienced, and certified Magento developers.
This week Google awarded us Google Partner status. The Partner badge below is only given to agencies, or online marketers, who meet certain criteria such as following Google best practice when creating and managing AdWords accounts, providing high customer service levels and passing a minimum of two Google AdWords exams.