We are all aware that not everyone who reaches a website converts, in fact we’re lucky if we get just a few percent of visitors to convert, but are those who leave without converting lost forever? The honest answer is “yes, some of them will be, but not all of them”. If you want to recapture some of that ‘lost’ traffic you should consider remarketing as a means of getting that highly interested traffic back. How Remarketing Works Remarketing works by using a combination of tracking code and cookies. This code and cookie combo lets you track the people on your site who don’t convert. You can put these non-converters into a ‘pot’ (so-to-speak), and you can show them your ads as they move around the web. Showing them the products they’ve recently viewed will hopefully drive them back to your site where hopefully they complete their purchase.
If you’ve spoken to us recently about SEO or improving conversion rates it’s very likely we’ve mentioned increasing the number of online reviews your product and brand receives. In today’s blog post we list five ways in which reviews can help your online business fly… Customer Confidence This is the obvious one, but we have to mention it because it’s so important! Having reviews on and off your website will do wonders for instilling trust in potential customers (assuming they’re good). If a customer is a nervous shopper, or is not familiar with your brand, having a host of positive reviews may reassure them enough to lead to a purchase. Better Looking Google Rankings If your site has lots of reviews then some relatively simple changes to the code could see your star ratings feature as part of your organic listings. A website with a good star rating in amongst other organic listings where there are no star ratings will mean you’re more likely to win the click: Better Local SEO Local SEO can be particularly competitive, and having a good number of recent reviews on your Google Places listing will help you achieve a better position. Google aims to serve up not just relevant results, but results that contain websites that are going to offer a good user experience: You’ll Find Things Out You Never Knew A lot can be learnt from both good and bad reviews. You may find a customer highlights a really key feature in a product review on your site, and you may think the information is actually really useful and therefore worth working into the product description so it can help others. Alternatively, poor reviews can highlight problems with call wait times or a delivery service provider. Either way, we would always recommend reviewing product and brand reviews very regularly. PPC Star Ratings Having 30 or more good reviews over the last 12 months on a site like TrustPilot or Feefo will mean your PPC ads become eligible for seller rating extensions (star ratings as part of your PPC ad text). Having stars in your PPC ads will instantly give a good impression of your brand and it will help boost your click through rate: If you’d like some advice on how you can start to generate more online reviews, and how you can make the most of the benefits they bring, then why not get in touch as we can help.
It can be hard to know where to start when it comes to creating or optimising product pages on an ecommerce site. There is an absolute wealth of information out there on improving product page conversion rates and battling through it may not only be daunting, but it will also be time consuming. To save you the time and trouble we have listed five essential things you should include on your ecommerce product pages to give them the best chance of converting… 1. Plenty of High Quality Images Ensuring you have plenty of high quality product images on your product page is a must. Buying online can be tricky and providing a lot of images can help distill any uncertainty and answer questions. Providing images of your products from all angles is good practice and showing products in use can provide some much needed context. The quality of the images is also important – there is little point providing the ability to ‘zoom in’ on a pixelated image. Low quality images may also suggest a low quality product. 2. In Depth Product Descriptions We know we may sound like a broken record as we discussed in depth product descriptions as part of a content marketing strategy in an earlier blog post, but having exceptional product information is very important. The chances are you know your customers better than anyone else, you know what questions they ask, what information they need before buying – so why not get all of that knowledge down, in a clear and logical way, and work it into your product descriptions/product information? 3. Reviews When buying online people like the added reassurance that product reviews bring. Having plenty of reviews on your product pages can make or break a purchase. Remember to keep an eye on the reviews your products receive. If a particular product keeps getting low ratings, understand why and tackle the problem at hand as reviews work both ways; good ones can mean more purchases, and poor ones can put people off buying altogether. 4. Clear Shipping, Delivery and Returns Information There is nothing worse than finding what looks the ideal buy to then have to struggle to work out when it will arrive at your door and how much that will cost you. Make sure your delivery costs and information is easy to find on your product pages. If you hide it away you risk losing people to other areas of your site, or you could find people move into the checkout solely to find out delivery info and pricing – this is a problem as it will make your checkout look like it has a high bounce rate. It’s also very important to make sure your returns policy is easy to see and understand. People want reassurance that if their product arrives and it’s the wrong size they can easily swap it – and it’s important for them to know the timeframes they have to do this in. 5. Clear Call to Action Having provided your potential customers with quality images, in depth product descriptions, plenty of good reviews and clear shipping information, they are probably about ready to buy. Make it easy for them to do so by simply making sure your call to action button stands out and is easy to find. You’d be surprised at what a difference it makes having a call to action that stands out compared to one that blends in with everything else on the product page. If you’d like some support with your ecommerce product pages – whether you’re looking at building new ones or you’re trying to get a better performance out of your current ones – why not get in touch?