We are all aware that not everyone who reaches a website converts, in fact we’re lucky if we get just a few percent of visitors to convert, but are those who leave without converting lost forever? The honest answer is “yes, some of them will be, but not all of them”. If you want to recapture some of that ‘lost’ traffic you should consider remarketing as a means of getting that highly interested traffic back. How Remarketing Works Remarketing works by using a combination of tracking code and cookies. This code and cookie combo lets you track the people on your site who don’t convert. You can put these non-converters into a ‘pot’ (so-to-speak), and you can show them your ads as they move around the web. Showing them the products they’ve recently viewed will hopefully drive them back to your site where hopefully they complete their purchase.