A Handy Guide to AdWords Ad Extensions

Implementing ad extensions in your AdWords PPC ads can mean you not only occupy more of Google’s search space, but you can also improve the user experience by offering additional links or a phone number, which might be useful to potential customers. As of October 2013 Google factors in the expected impact ad extensions will have on ad performance (such as improved CTRs) when calculating your quality scores. This is an important change as better quality scores mean lower CPCs (and vice versa). In today’s blog post we run through the ad extensions available to advertisers using AdWords at the minute… App Extensions Send users to an app store, or initiate an app download, with these ad extensions.

AdWords App Extensions

Call Extensions Show phone numbers as part of a desktop ad (image to the left) or let people call you straight from a mobile PPC ad (image to the right) with call extensions.

AdWords Call Extensions

Location Extensions Show address and contact information as part of desktop and mobile PPC ads with location extensions.

AdWords Location Extensions

Previous Visit Annotations These are automatically included in your ad where applicable, and they let people see how many times they’ve visited a site.

Previous Visit Annotations

Review Extensions Show off a good review your business has received from a reputable third party with review extensions. The ad below from Fidelity.co.uk shows off the review it received from The Money Pages.

AdWords Review Extensions

Seller Rating Annotations Seller ratings are included in your ad automatically if you’ve received a certain number of brand reviews on select sites that Google partners with (e.g. Trust Pilot or Feefo).

AdWords Seller Rating Annotations

Sitelink Extensions These have been available for a number of years now, but they are still an excellent way to drive people deeper into parts of your website that are particularly relevant.

AdWords Sitelinks

Social Annotations These are automatically included in your PPC ads when your verified Google+ page has received a certain amount of followers or +1s.

AdWords Social Annotations

If you’d like help deciding which ad extensions are best for your business, or would like some advice on how to implement them or become eligible for annotations like Seller Ratings, then why not give us a call?    

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