Four Things to Consider When Getting a New Website

Whether you’re looking at having your first website built or your tenth, there are some things you need to consider before signing off designs or builds to ensure once it’s launched your new site really works for you. In today’s blog post we’ve listed a few things you should consider if you’re about to have a new website designed or built. Will it work for your customers or visitors? This sounds obvious we know, but the thing is many websites sites look great on first view, but when crunch to comes to crunch, they just don’t work in the real world. For example, an image-heavy website may really showcase your products or services, but if text and information is on the thin side, this will have an impact on a person’s buying decision. If you have a website already you may be able to use existing website data to determine the parts, or pages, of your website that are working already. If this is the case it is worth carrying over the elements of the site that are working well. If you’re starting from scratch, and this is your first website, it is probably worth checking out the competition. Have a look at competitors’ websites to see what visitors to your site will see when they’re shopping around. Take a look at what you think are the strengths and weaknesses of those competitor sites. We always say if you keep your customers at the forefront of your mind when designing and building your site, and if the information they need is clear and easy to see on your site, then you’re heading in the right direction. Is it mobile friendly? Nowadays you just cannot ignore mobile users. Findings released only a month or so ago show that 57% of people are ‘multi-screening’ – this means that when they’re accessing a website they are doing so across multiple devices – PCs/laptops, tablets and mobiles. You need to remember that your website will be viewed on all of those devices and therefore it needs to work well on them. We’re advocates of responsive website design. If you need reasons why responsive is our recommended choice, you can read more in our blog post. Is your new site easy to edit and manage? If the content on your website changes often, with products coming and going, or changing promotions, then you need to make sure your new website is easy to manage and edit. Consider the kinds of changes you can see yourself making to the site on a regular basis and then make sure this is easy for you to do yourself. Website content management systems (CMS) are very easy to get to grips with nowadays, so make sure your new site comes with one. A CMS means it’s always quick and easy for you to add a page, promotion or edit the content on your website. Will your site be SEO-friendly? It is essential if you want your site to be found in Google that it is SEO-friendly. When your new site is being discussed it is really important that at the very least it is possible to add individual meta titles, meta descriptions and custom page titles to pages on your website. Even if you are not thinking about SEO at this stage, say if this is your first website, having the ability to make these kinds of changes will help you in the future. At Star Digital we know that having a new website designed and built is a huge investment and undertaking, so if you’d like some advice on how to get the most from a new build, then just get in touch.    

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