We’re really excited to have been nominated for the RAR award for Ecommerce this year. What makes the RAR awards so special is finalists and winners are selected based on ratings and references from clients, as opposed to being judged by a panel who have no experience of working with us. We’re over the moon to be recognised and nominated for this award, and we know it is all down to the hard work the team puts in day after day. here.
Google is currently in the process of releasing what looks to be a relatively big update to the way it ranks websites in its organic results. This update (to the Panda algorithm) could see websites with low quality content be pushed down in the organic listings, thus impacting on traffic levels of the affected sites. Early reports suggest some big players, like eBay, may have been hit by the update this week. Other Google Panda algorithm updates that have happened since 2011 have targeted websites with the following:
- Lack of original website content
- Thin content
- Low quality links
- Duplicate content
- Low on-site engagement levels (such as high bounce rates, low amount of time spent on pages etc)
Roadchef, the well-known motorway service station brand, approached Star Digital to pitch for their digital marketing towards the end of 2013. The Star Digital team won and were appointed to work on a smartphone deals app, and also to redesign and build a new website for the brand. In April 2014 Star Digital launched the app on both Apple and Android, and an all-new responsive website. Roadchef needed a smartphone app that would drive footfall into their service stations by promoting daily deals and offering easy-to-access brand and location information. The website needed to be easy for travellers to use, as well as it using consistent branding to that used in the app. Knowing Roadchef’s potential customers were likely to be on the move we recommended a responsive website. A responsive website is one which is built and designed so that no matter what device the site is viewed on, whether it is a mobile or a laptop, it looks great: here. If you need a responsive web solution, or a smartphone app and have customers on the go you’d like to target, then drop us a line to see how we can help.