Star Digital Nominated for Prestigious RAR Award

We’re really excited to have been nominated for the RAR award for Ecommerce this year. What makes the RAR awards so special is finalists and winners are selected based on ratings and references from clients, as opposed to being judged by a panel who have no experience of working with us. We’re over the moon to be recognised and nominated for this award, and we know it is all down to the hard work the team puts in day after day.

RAR Ecommerce Award Nomination

The winner of the Ecommerce category will be announced on June 10 2014. You can find out more here.    

Google Releases Algorithm Update – Has Your Site Been Hit?

Google is currently in the process of releasing what looks to be a relatively big update to the way it ranks websites in its organic results. This update (to the Panda algorithm) could see websites with low quality content be pushed down in the organic listings, thus impacting on traffic levels of the affected sites. Early reports suggest some big players, like eBay, may have been hit by the update this week. Other Google Panda algorithm updates that have happened since 2011 have targeted websites with the following:
  • Lack of original website content
  • Thin content
  • Low quality links
  • Duplicate content
  • Low on-site engagement levels (such as high bounce rates, low amount of time spent on pages etc)
It’s early days at the moment, with the affects of this Panda update not fully understood or reported on. The chances are though, if you’ve been producing good quality content and featuring it on a clear and easy to use website, you will be OK. If you are wondering whether you’ve been hit, or are going to be hit, by this recent update, it would be a good idea to keep an eye on your organic traffic levels in Google Analytics over the coming days and weeks. If you’d like some advice, or are worried your site may have been hit by this update, then give us a call, and we can help.    

Roadchef Launch New Smartphone APP and Website

Roadchef, the well-known motorway service station brand, approached Star Digital to pitch for their digital marketing towards the end of 2013. The Star Digital team won and were appointed to work on a smartphone deals app, and also to redesign and build a new website for the brand. In April 2014 Star Digital launched the app on both Apple and Android, and an all-new responsive website. Roadchef needed a smartphone app that would drive footfall into their service stations by promoting daily deals and offering easy-to-access brand and location information. The website needed to be easy for travellers to use, as well as it using consistent branding to that used in the app. Knowing Roadchef’s potential customers were likely to be on the move we recommended a responsive website. A responsive website is one which is built and designed so that no matter what device the site is viewed on, whether it is a mobile or a laptop, it looks great:

The Roadchef Website - Before and After

Working together through January, February and March designs were finalised, tech was built and content was created which meant we were in a position to launch the new site and app at the start of April. Days before the site and app launch there was a real team effort where Roadchef worked alongside us at Star in our offices to ensure everything was in place for the launch. At the end of a particularly long, and manic, Friday we all agreed it had been one of the most productive (yet slightly manic) days, and that the end result was one which we were all pleased with. The team at Roadchef kept us all fuelled with Costa coffee and Krispy Kreme Donuts – bribery works! The website is built on a content management system that controls both the desktop and responsive versions of the website as well as controlling the deals promoted through the smartphone apps. You can view the website here. If you need a responsive web solution, or a smartphone app and have customers on the go you’d like to target, then drop us a line to see how we can help.