Is your website mobile friendly yet? Do most visitors to your website visit via their smartphone or tablet? Do you even know? Its absolutely vital that if you haven’t already, that you install Google Analytics onto your web site. It’s really easy to do, just go to www.google.com/analytics and set up an account using your standard Google credentials. You then need to obtain a snippet of code and add it to the <head> area of your web site. If you are using a CMS or Ecommerce package this is generally done via your admin control panel. For static sites and campaign sites you may need to ask your web developers for assistance. Once you have it up and running just go to the Audience> Mobile> Overview section and you should see a screen similar to that shown below. This will show you the split of traffic coming from different platforms. In the case above we can see that over 50% of all traffic is coming from mobile devices. It’s becoming increasingly important to take note of these metrics as Google have announced that from the 21st April 2015, they will be introducing a new ranking factor into their algorithms for search. Mobile Friendliness will become a key ranking factor and Google will favour content that has been optimized for mobile devices when searching via your smartphone or tablet. You can see this change already creeping in when performing searches on Google using a mobile device, there is a label in the result denoting that a site is mobile friendly/ This tells the use that they will have a better experience than when viewing a standard desktop web site. See below. This algorithm change means any website that is not responsive in design or optimized for mobile could see their hard-fought ranking on search pages get downgraded – you could even disappear from the all-important first page of results. Mobile search has grown exponentially over recent years and the benefits of having a responsive website are clear to see – even more so in a few weeks! A responsive website enables your business to reach potential customers 24/7, and now, it means you can stay highly ranked when it comes to mobile searches. This becomes ever more important when you consider sales completed via mobile are growing at an unprecedented rate – our clients’ Magento ecommerce stores regularly see the majority of their website visits take place on mobile devices. There is one, simple solution to ensure your site doesn’t lose any ranking in mobile search results – get fully optimized for mobile as quickly as you can. Google have given notice that the algorithm will change to favour optimized sites from April 21st of 2015. Here at Star Digital, our team are experts in mobile friendly websites, and if you want to find out more, don’t hesitate to give us a call today on 01604 696 385.
With 89% of consumers using search engines to find information on products or services before making a purchase and 86% using search engines to find out information about local businesses it is not surprising that companies practising Digital Marketing use Google Adwords at some point. But are they using them correctly? A properly set up Google Adwords account ensures that your business is clearly visible to Google users in the process of searching for a product or service that you have defined in your account. You only pay if the user clicks on your ad. When Adwords is configured correctly, it can be a really powerful marketing tool for your business, delivering unparalleled lead generation and return on investment. However, when rushed, ignored and left too broadly defined, a Google Adwords campaign results in high costs, too many clicks with no outcome and poor return on investment. Some Key Points to Remember When Setting Up Adwords It is important to set Adwords objectives at the outset so that you understand your goals and what outcomes you need to achieve. Some businesses set Adwords goals such as the below:
- To accumulate a high number of impressions or clicks
- To show at the top of the search results page.
- Make sure your website is user friendly and mobile responsive
- Perform proper keyword research
- Make sure your landing page/s are related to the search terms
- Use Google Analytics to measure outcomes
- Have different themed Ad Groups to suit key-phrase collections.
- Use different keyword match types
- Always use negative keywords to filter out unwanted impressions.
- Use ad extensions to increase relevancy
- Ensure there are Calls to action in your ads relating to the keyword groups.
- Use geographic targeting and have geo information on all of your landing pages.