Implementation of standard google tracking remains the same on Magento 2 – a simple process of adding your Google Analytics Account ID. 2. Enable Ecommerce tracking on Google Analytics To do this, simply navigate to the admin section on your Google Analytics account, under VIEW go to E-commerce Settings and swipe the button to on. Magento automatically pulls through ecommerce tracking. 3. Set up your goals The final step is to set up the goals and what they track within the admin section of your Google Analytics profile. To do this, simply click Admin > Goals > + Goal. If completed actions go through to an individual thank you style page, then you can set up a destination goal. For Ecommerce sites, it is recommended to add a funnel of important pages which allows you to see where and when people drop out before completing a goal. Through the identification of drop off points, you can analyse the reasons for these drop-offs and develop possible fixes, thereby optimising for your all-important conversion rate.
Alternatively, event goals are useful for content that can be tracked separately from the webpages, such as downloads, button clicks and video plays. To implement this, you set up the event fields in the admin section like the example below.
Once your goal tracking is in place, you have a ready source of insight into how your customers interact with your website. If you have any questions or issues, call our friendly digital marketing team on 01604 696385 or email firstname.lastname@example.org