Landing Page Video Trends on the Rise

Many users will visit your site without knowing anything about your business; it is therefore vital that you are able to engage them within the first few seconds of landing. Adopting the rising trend of using video content on your landing pages is a very effective way to do this. For those unsure of the definition of a landing page: it is the web page that the user will see when they first arrive on a website or a particular section of a website. More and more businesses are welcoming the video content trend with open arms as it is proving to be majorly effective for communicating with site visitors. Some of the uses for a landing page in particular are:
  • SEO – this is boosted by the key words that are used on the landing pages of websites.
  • Pay-per-Click ads – a method of marketing, in which advertisers pay a fee each time their ads are clicked.
  • Product launches – this will separate the new products from the old to create more attention on them.
  • Segmenting offers – separating their offers from their
  • Segmenting audiences – can typically separate the pages that people are most likely to look at.
Given all of these uses in mind, it is evident that creating a world-class landing page is a must and you can do that with the simple use of a video!

The key benefits that you can gain from a landing page with a video are:

  1. Trust from customers – Particularly when incorporating real people, as this gives a sense of trust between brand and visitor. Offering such a human element allows the user to be able to relate with the brand, whereby a relationship can be formed.
  2. Decrease Bounce Rate – Having a video will encourage the amount of time a visitor will remain on a page, as it is more engaging and more digestible than more traditional text formats.
  3. Key Points addressed Quickly – Videos are designed to remain narrowly on topic and get key points across swiftly. This enables the user to obtain a lot of information in a short amount of time.
Video marketing is getting increasingly popular, as it helps reduce the bounce rate on your site. Bounce rate is an important measurement which determines website performance and shows the level of interaction with customers. Also, another promising reason to use videos is that Google give more preference to landing pages that include videos. It is widely noticed that pages with videos are 53 times more likely to rank on the first page of Google search results. A video also allows the user to interact with the brand on a further level; largely through like’s and shares. This can also help the discoverability, as the content will be shared with a wider audience.

Here are some ways to make your videos more effective:

  • Ensure the video is high quality – as you only have a few seconds to grab your customer’s attention, it is important that the quality of your video is high and well produced – this means 720p or higher!
  • Choose an intriguing thumbnail – A video must be tempting for users to click; if your thumbnail is unrelated to your goal then the potential of a viewer pressing play will decrease.
  • Keep it Short – When prospecting customers visit your page, they want answers to their questions quickly. Your message should be portrayed between 45-90 seconds.
The most important thing to consider when putting together a video for your loading page is what will best fit your company. You will need to consider your desired message and how it best represents who you are as a brand. Ideally, the time of the video should be a maximum of 90 seconds due to that gives enough time to talk about essential information without the visitor getting distracted. So before leaving this this blog post we want t make sure you have all the to utilise your landing page video!

Checklist for the perfect landing page video:

  • Tells a story
  • Focussed
  • Helpful
  • Engaging
If you would like to learn more about our web design services call our friendly team on 01604 696385 or email info@star-digital.co.uk. Sign up to our newsletter below, to stay up-to-date with all our latest news.

Why Going Viral Should Be Your Thing As Well

‘Going viral’ is a digital marketer’s dream. However, it’s not quite as simple as posting a video or an infographic on Facebook and hoping hundreds of thousands of people share it. Today’s guest author, Helen Cartwright, explores the theory behind ‘going viral’ and shares her thoughts on what businesses can do to capture the attention of the many. Imagine, if you will, your latest business product or idea becoming the next viral trend to take the internet by storm. In fact, that’s just what the popular Fidget Spinner did for its inventors and has even sparked yet another trend, which some have coined Fidget Viral Marketing, a sort of marketing model, so to speak, to help businesses go viral. Viral Digital Marketing What is Fidget Viral Marketing? To understand the concept of Fidget Viral Marketing, we must first review its origin, which stemmed from the viral success of the Fidget Spinner. Fidget Spinners, which began as a therapeutic tool for children, has since spurred over 100,000 Google searches and more than 5 million YouTube videos, teaching us a valuable lesson about viral trends and how they work. The Story Behind the Fidget Spinner Viral Craze Fidget Spinners are palm sized toys made of plastic or metal that spins around a center bearing that were designed to provide a soothing rotation. They were originally developed to assist children with OCD, ADHD, and anxiety who require consistent movement in order to remain calm and maintain focus, by enabling them to channel their fidgeting into the small, handheld rotating device or spinner. These stress-relieving toys first become in demand at school and then soon spread to parents before spiking a social media craze and viral phenomenon that has lead to more than one million units being sold nationwide.

How Viral Trends Work

With social media, information typically spreads quicker than a newspaper via platforms like Twitter and so on. In addition, these platforms enable us to take a more active part in the news as opposed to the passive consumers of the past. As a result, each blog, comment, and even YouTube video provides the perfect opportunity for an occurrence to snowball into a viral event. Furthermore, the instant the media becomes aware of a trend, such as with Fidget Spinners, they will cover the story over time, informing the market, and even influence the conversations had. In fact, there are established news organizations that will refer to Tweets etc. in an effort spread information and conjure conversations. Headlines that Fuel the Hype Viral trends usually begin as an intriguing headline that fuels the hype and creates interest in the story, such as “Fidget Spinners are the Must-Have School Toy of 2017”. In addition, the idea or topic also continuously feeds an impulse to interact with the idea thus leading to sharing and commenting etc. In other words, it inspires action and sparks conversations of all kind. A good example of this is when people create memes and other instances of virality, such as the planking craze, that spread through emulation and replication. In fact, it is this interactive part that catches on swiftly and spreads like a virus, thus creating a viral loop. On the other hand, if the topic or idea fails to elicit a reaction from people, it will cease to continue to spread from person to person. The Viral Loop The viral loop is what enables viral growth, which in turn enables trends to take off. The way a viral loop is created is an individual is exposed to an idea. If the idea then elicits a response in the person, then the individual is most likely to spread the idea. The more people exposed to the idea, the greater the potential for each individual to respond to the idea and pass it to other individuals. Provided the idea can dependably convince people to respond to it, the idea can continue to spread until it converts even the most discerning of individuals. Some ways that people pass ideas onto others include:
  • Spreading memes as part of an ongoing joke
  • Liking or sharing on Twitter or Facebook
  • Commenting on social media
  • Passing on a trend offline by word of mouth
  • …and more

Why Going Viral is Important

Viral marketing is necessary for creating instant awareness, which can be important for introducing a new product by getting your brand in front of a wide target market instantly, which in turn can also help generate traffic. In addition, launching a new product via social media platforms that are useful for attracting attention and enables users to share content, such as Youtube, Twitter, or Facebook, cost less than a television commercial; however, if it inspires people to share your product, it can have a significant impact on the success of your brand.

What Businesses Can Best Leverage Virality?

Fortunately, just about any business can tap into the power of virality as an effective marketing campaign. Some ways entrepreneurs can leverage their own viral campaign include: Get Their Attention Remember, a viral campaign is not meant to inform your audience of every aspect of your service or product. Instead, it should provoke an instant reaction, such as shock, surprise, or laughter etc. in order to quickly catch the viewer’s attention. Consider Your Own Impulses Before you begin your campaign, take note of what inspires you to forward a link or view a video. In addition, ask those around you and in your media circle with social media experience what inspires them to act as well. Seed Your Product or Idea to Your Biggest Fans It is not enough to simply post your product’s viral marketing video online and then hope that it takes off. Instead, try inserting links to the video on search engines so that the ads appear when users search related terms. If you currently have a popular online presence, you could seed your video with your biggest fans first to entice them to get the word out about your product. Post Unique Content Related to the Trend Content is one of the most accessible and simplest ways to leverage your own viral campaign to reach a large audience. You could also post content related to the trend to benefit from a current virtual trend. About the Author Helen Cartwright is a passionate blogger, who excels in the Digital Marketing and Technology niche. When not wired in marketing strategies she ghost-write for a variety of authors who have their work published on leading online media channels such as The Huffington Post and Entrepreneur.com.​ About Star Digital Star Digital are a UK based digital marketing agency. We specialised in SEO, PPC, Content and Social Media Marketing. If you’d like to learn more about our Digital Marketing Servicesthen please get in touch with our friendly team on 01604 696385 or email info@star-digital.co.uk  

How Reviews Help to Boost SEO Efforts

Reviews are playing a big part in the online world, particularly for SEO . In fact, it’s estimated that reviews account for almost 10% of Google’s ranking factors. Now that’s a fact that no ecommerce brand should ignore. So, if you weren’t considering reviews as part of your SEO strategy, then you certainly should be now, before you have to play catch up! How Reviews Help Boost SEO

How do reviews help your SEO?

  1. Creates up-to-date user generated content – reviews are a brilliant form of user-generated content. Coming from actual users it has more influence on future customers.
  2. Boosts Keyword Traffic – as reviews are from your customers, the language that they use will be highly similar to your target market. A consistent flow of reviews will aid in targeting more traffic through the right keywords coming directly from the customers.
  3. Increases the social conversation – If your reviews are positive, it may increase your social reach and sales due to positive word of mouth. The better the reviews, the more likely people are to share with others.
  4. Google favours highly rated sites – Google takes into account the ratings of sites, having particular favours for those who have higher ratings. It is not just about adding reviews to your site, it is about trying to find ways to improve them.
  5. Receive visible star-ratingsWhen star ratings are displayed next to your brand on Google search results, potential customers gain a sense of trust of your product. This results in them clicking through and visiting your site. Not to mention their impact on conversion rate; star ratings can lead to a 17% conversion rate.
  6. Improves rankings for products – you’ll benefit from their ranking higher for people who are searching for reviews of your product.
Reviews are very powerful and should never be underestimated. They can provide your brand many benefits, but sadly not many customers take the time to write them.

So, the big question for brands right now is how do we get customers to give us a review?

Email Campaign Asking for a Review One way that a company could increase the amount of reviews that they get is by setting up an email marketing campaign. This would ideally be sent out to the consumer two to three weeks after the purchase of their product/service. This amount of time gives the consumers time to generate a reliable opinion on the product to give them the ability to leave a review. There are some review software’s available to help companies with this such as Yotpo. This software allows customers to fill out a review form from their inbox, this creates convenience for the consumer and therefore the likelihood of them completing the form is high. Incentivise Feedback Another way that a company could increase the amount of reviews on their site is providing an incentive. This would be communicated via email, but include a benefit for the customer as a reason for completing the review. A lot of companies offer discounts for the consumer’s next visit if they complete a review. Or they will enter them into a competition to win something such as £100 to spend within their stores. Review Reminder Within Package Lastly, you can use inverts when trying to obtain a review from a customer. Depending on the type of company you have, if you send out packages to customers such as clothing sites you can add in a flyer to either say thank you or give instructions on how they can review or give feedback about the products that they have purchased What About Negative Reviews? A lot of people will now be wondering, what if a customer writes a negative review? How will this affect my SEO? It is a common perception that negative reviews will badly affect their SEO. This is not the case. You will not be penalized as no company can be perfect and get good ratings all the time. The manual reviewers at Google are taught to take negative reviews from ecommerce websites with a pinch of salt and look deeper into the reputation of the business. Their guides for manual SEO rates specifically say to read the negatives reviews and feedback before assuming this reflects on a sites reputation accurately. This way they can get a more reliable overview of the opinions on that company. With using the tools mentioned in this post you would have a very high chance of improving your SEO. It is important to remember that with having the extra content by your customers it increases the amount they consider you to be a trustworthy brand. This is because it is connecting real people to your products, which consumers appreciate. With all of the benefits above, it would be madness to not participate in generating the amount of reviews your brand receives. So jump on this trend now and take advantage of all the benefits! If you would like to learn more about our SEO services, call our friendly team on 01604 696385 or email info@star-digital.co.uk.