- Who can benefit from my product or service?
- How old are they? Are they male or female?
- What’s their job title?
- How do they go about making a purchase decision? Do they do research? How do they do their research?
- What terms would they use to search for my product/service?
Content marketing is essential for all organisations wanting to successfully attract an audience. Although it is just as important to have quality content that viewers can engage with. Content marketing involves the creation of online material such as videos, blog posts, social media posts and podcasts, amongst others. You can read our blog post on Getting Started with Content Marketing for more info. According to the Content Marketing Institute, 89% of B2B companies rely on creating content marketing to build their brand and attract their audience. Below are 5 tips for producing effective content: Know your audience It is important to understand what your target audiences are looking for and what they are interested in otherwise you won’t attract the right people. Take time to research the demographics of the people who have previously viewed your site or campaigns. Determine your most successful campaigns and identify the type of people who responded to those; this can give you an idea of who your target audience are. It is also essential to make sure you know what channels they use in order to target them effectively. Ask yourself these questions to get a better idea of your target audience: