4 Ways to Keep on Top of Competitors

Keeping ahead of your competitors is essential if your goal is to be the best in your industry. To excel in your line of business, it is vital that you differentiate your company from others and are able to hold your market position. In this article, we’ll highlight 4 ways to beat your competition. Competitor Analysis Image
  1. Know who your competitors are.

This sounds quite straight forward, but it is extremely important to know who exactly your competitors are. You need to identify them and distinguish everything you can about them, for example find out what they’re offering, what their USP is and where they are located. By recognising your competition, you can understand how you differ from them and how to stay ahead of them. The best way to understand who your direct competition are, is to perform an in-depth ‘competitive analysis’. By doing so, you can analyse their strengths and weaknesses and work out how comparative they are to your business.  
  1. Know who your customers are

As well as knowing who your competition is, you need to know who your customers are and how you are going to target them. If your target audience do not use social media platforms, then there is no point in posting regularly on Facebook or Twitter, as you won’t target the right people. By learning who your customers are and what they want, you need to be learning new skills and knowledge so you can meet customers ever-changing needs. As well as focusing on who your potential customers could be, it is important to not forget about your current customer base. Understanding your customers can help you to target them specifically by sending loyal customers promotional offers and discounts to products or services they have could potentially be interested in.  
  1. Increase your marketing

How will your audience know about your brand if you’re not putting your name out there? It’s important to let your potential customers know what you’re doing by regularly posting on blogs, sending out frequent emails and monitoring your social media accounts. Producing relevant and innovative marketing campaigns can increase brand awareness and encourage your target audience to consider your company offerings. Find out what kind of marketing your target audience are attracted to whether it is social media or emails, then create inventive campaigns based upon your findings. If you are interested in producing successful content, read our blog post on effective content marketing.  
  1. Differentiate from the competition

Being the same as everyone else is not a good look. This applies to businesses as well, organisations need to be unique in what they are providing for their customers and always be looking to be ‘next best thing’. By standing out to consumers, whether it is for competitive prices, quality customer service, quick and easy delivery or innovative marketing campaigns, you could potentially be your customers’ number one choice. You need to constantly demonstrate how you differ from your competition and why your customers should buy from you instead of your rivals. So there are our top tips for staying ahead of the competition. We offer various services to increase your share of the market, including SEO, PPC, social media management and more. Call us today on 01604 696385 or email us on info@star-digital.co.uk.

Top Tips for Driving Traffic to your Website

Having a website with no traffic going to it is pretty pointless, right? It is essential that you know how to gain more visitors to your site in order to keep your website functioning. Websites can be an effective way to develop your online presence and brand awareness. By not having a website, you could potentially lose out on business. In this article, we’re going to cover some effective ways to help drive traffic to your website. Website Traffic image

Regular Social Posting

Social media is an extremely powerful tool nowadays and you’ll find that the majority of your customer base will be using some kind of social media platform on a regular basis. As a business on social media, you can inform and connect with your audience on a more personal level. By consistently posting and interacting with users on social media keeps customers in the up to date with company news and updates. If your audience are leaving comments and posting on your social media feeds, it’s vital that you engage with them and answer questions. It can make your company look bad if there are numerous unnoticed posts from users. Read our post on how social media marketing drives sales for more information on effective social media marketing.

Guest Blogging

Guest posting is a great way to drive traffic to your website. By posting informative content on a reputable site can give you high quality traffic to your site as well as increasing brand awareness. ‘Keyword stuffing’ and content that is considered spam can have a negative affect on your brand so it’s best to stick to posting content that can inform and inspire your readers. You can even invite people to write guest posts for your blog, as it will reward your site too. They will most likely share and link to their guest article on their social accounts which could bring in new readers to your site.

Improve your on-page SEO

SEO friendly content is important in order to attract customers to your website. With the right on-page optimisation and relevant keywords, viewers can easily find your site via search engines. By optimising your meta descriptions, page titles, and implementing image alt texts can definitely help boost your organic web traffic. Also using appropriate keywords in page titles and in on-page copy can increase traffic to your site. As your page title for a webpage is what is displayed in Google search results, you need to ensure that each page title contains a relevant keyword. Read our blog post on ways to boost your website ranking via SEO.  

Send frequent emails to your database

Many businesses are too focused on attracting new customers they forget about their existing customers. By sending out regular emails to your database, it keeps them interested in your company and assures them that you’re still around. Email marketing is a powerful tool when performed correctly. Send loyal customers emails with promotional offers, satisfaction surveys, updates and company news to keep them informed and let them know you appreciate them.  

Paid Advertising

Paid ads can undoubtedly drive traffic to your website although it has little long-term potential. Short-term results can be effective although once the ads are turned off it can become rather useless. If you want a guaranteed stream of traffic to your site on a short-term basis then paid advertising such as Facebook, LinkedIn and Twitter Ads can be successful options. Google AdWords on the other hand is a great example of paid advertising that can be easily tracked. When creating ads on AdWords, you are only charged once someone has registered their interest by clicking on your text or display ad, which means you don’t waste money. Here at Star Digital, we work alongside our clients to help increase their website traffic and brand awareness, call us today on 01604 696385 or email info@star-digital.co.uk.

How to Make a Website Secure in Google Chrome

With 90% of households in the UK having access to the internet, the threat of online fraud and identification theft should not be taken lightly. That’s why Google are stepping up their online security measures. Earlier this year, Google’s Product Manager of the Chrome Security team announced they would be marking non-HTTPS webpages as “Non Secure” when a user enters data into a HTTP field or when browsing a HTTP site in incognito mode. That’s in addition to the original warning for when websites collect passwords and credit card details on HTTP. Google have said that they won’t be stopping there. They plan to eventually show the “Not Secure” warning for all HTTP pages, even outside of incognito mode. Aside from the obvious poor user experience resulting from the big red “Not Secure” warning in Chrome, Google have also hinted that they provide website’s using HTTPS with an advantage in search rankings. How much of an advantage is unclear, but as Google continues to roll out its “non-secure” plan, it’s very clear that the search giant takes security very seriously and its impact on search rankings may become even greater. So, if you’re not yet SSL secure, it’s time to jump on-board the HTTPS train, or prepare to be left at the station! How to make a website secure in Google Chrome

Here’s how to make a website secure in Google Chrome in 4 steps…

 1. Purchase SSL An SSL certificate is a text file with encrypted data that is installed onto your website. This allows data, including user passwords, credit card details and more, to be encrypted and transfer safely between your customers and the website. You will need to create a CSR (Certificate Signing Request) and purchase a certificate for your domain. These can either be single or multiple domain certificates. We tend to use either Nexcess or Comodo, however there are many other providers out there. 2. Install on the server Once validated, your SSL certificate will be issued ready for it to be installed on your server. If you do not have sufficient web experience, we’d recommend seeking a professional to install on your website. 3. Force HTTPS across your website To gain the benefits of an SSL certificate, you will need to enforce this across your entire website. Again, if you don’t have adequate web experience, we’d recommend seeking help from a professional. Alongside changing your internal links and assets, you will also need to ensure that canonical tags are present in the head section of your website to redirect traffic coming in from http:// to https://. For further details on how to effectively migrate your website across to HTTPS, you can read Google’s handy guide. 4. Audit your site As with all development work, you will need to test your website to ensure that all your web pages are secure. To do this, open chrome and go to your website. Navigate through multiple user journeys from start to finish (e.g. landing page, through to category page and product page all the way to payment), ensuring the green “Secure” label is present in the left-hand side of the URL box. You will need to ensure that all links, images and files are not linking to the HTTP version, otherwise your page will flag as being unsecure. And that’s it, your 4 step guide to installing your SSL certificate and making your website secure on Chrome. If you’re looking to make your website secure and would like help installing your SSL, then get in touch with us today. We’ve got a team of experienced web developers and SEO professionals to ensure your migration goes swimmingly. Call our friendly team on 01604 696385 or email info@star-digital.co.uk for expert advice.