Updating your website can be a mundane and costly task although it will save you money in the long run and will benefit your organisation significantly. By frequently updating content on your site, you can attract more traffic, improve your SEO and search rankings, improve your site loading time and most importantly keep your website secure. Here are 5 important reasons why you should be updating your site on a regular basis. Update your security Security is one of the most important attributes for a website, especially if you’re an ecommerce business. It is essential that customers know they are visiting a secure site, otherwise they’d be hesitant to input personal information or their payment details. You can reduce your chances of your site getting hacked by installing new and up to date security software. Most CMS systems or ecommerce platforms will regularly let you know when there are updates for your site, it’s important to not ignore these! New content attracts more traffic It can be obvious when a website hasn’t been updated in years due to the out of date content & meta data. Viewers can tell when a site hasn’t been updated in a while and it will ultimately steer them away from your site. By creating new and fresh informative content for your readers you will tend to attract more traffic to your website as people will generally be interested in content on the site, which will encourage them to visit more. It is important that if you add new pages or new content to your site, that you update the meta data to reflect what’s on the page. This can help drive traffic to the specific pages on the site. Read our blog post on how to successfully drive traffic to your website. Ensure it’s mobile responsive If you haven’t updated your site in a few years, it’s more than likely that your site is not mobile friendly. Responsiveness is essential for every website nowadays not just because of the vast amount of people accessing the Internet, but also because Google will penalise you if your site is unresponsive. Google recently stated that they were expanding the use of mobile responsiveness as a search-ranking signal and that if your site is not yet responsive then it will have a significant impact on search results. To check the responsiveness of your site be sure to use tools like Google Webmasters and Google Page Speed Insights. Keep SEO updated to improve search rankings By constantly keeping your site updated with fresh content will help support your SEO. Google loves frequent updates and will ultimately reward you when you put new content on your website. A site that is updated frequently will be crawled more by Google bots and if you have high quality content on your website, Google will boost your search rankings and ensure you are in the top search results. This is an on-going requirement, remember you won’t see changes overnight, you need to make sure you are consistently updating the website over time in order to see outcomes. Improve your website speed You can monitor your website’s loading time whilst frequently updating your site. It is important to make sure your site loading time is fast as the speed of a website can affect the customer journey drastically. If your site takes over 5 seconds to load, this could result in a customer leaving your site and never returning. The best tools to monitor your website speed if Google Page Speed Insights or Pingdom. These tools can show you how long your site loads and what exactly is affecting your page speed. We offer various services to help keep your website updated. Call our friendly team on 01604 696385 or email us at email@example.com for more information.
Google shopping campaigns allow you to show your viewers product images, names and pricing, making it an essential tool for ecommerce stores. Shopping ads are predominantly for promoting your products and driving sales. Visual advertisements are said to have a much greater chance of grabbing viewer’s attention than text-based ads. The majority of customers search for products using a search engine such as Google and around 52% click through to the Google Shopping results.
- Use high quality images
- Include well-written copy
- Use target keywords in product titles & descriptions
- Get your bid strategy right
- Offer promotions to entice viewers
- Utilise dynamic remarketing