5 Ways to Reduce your Bounce Rate

Bounce rates too high

5 Ways to Reduce your Bounce Rate

26th February 2018 by Roger Martin

5 Ways to Reduce your Bounce Rate

26th February 2018 by Roger Martin

The bounce rate metric in Google Analytics can often cause concern, and it’s one that many clients want to reduce. It shows how many users leave your site after viewing just one page, indicating they either didn’t find what they were looking for, or that the page just didn’t work technically.

bounce rate

As a rough guide, an acceptable bounce rate is anywhere between 30 and 55%. If your bounce rate is much higher than this, here are five ways to reduce it:

1 Check your website loads quickly

Most people expect pages to load in fewer than two seconds and will get frustrated and go elsewhere if it takes any longer. You can check your site’s page load time using tools like Google PageSpeed. This analyses the content of a page on different devices and suggests ways to make it load faster.

2 Make sure your content is relevant

Users will leave your site if the page they land on is not relevant to their search. Write clear meta descriptions (the short blurbs that show up in the search results) to tell potential visitors what your page is about. This will help drive quality traffic which is more likely to stay on your site – as long as the on-page content is also relevant. When creating paid search ads, make sure the keywords you choose match the content on the landing pages they link to.

3 Is your page easy to navigate?

People are more likely to stay on an accessible and user-friendly page. Help them navigate each page by including plenty of white space, breaking chunks of text up with headings and subheadings and using images and lists. Make sure your external links open in new windows and avoid distracting your visitors with annoying pop ups.

4 Ensure there a clear call to action

Give each page one clear call to action, e.g. buy now or sign up, to make it clear what users need to do on each page, rather than overwhelming them with options. Think about what people are intending to do when they click on an ad or search result and make sure they can do it on your page. This will reduce your bounce rate and should also improve your conversion rate.

5 Work out where the problem lies

Use Google Analytics to drill down and find out if the entire site has a high bounce rate or whether the results are being skewed by just one or two pages. Investigate whether traffic coming from one particular channel has a disproportionately high bounce rate. Once you know where the problem is, you can take steps to fix it.

Here at Star Digital, our team of talented web developers and digital marketers can help you create highly functional ecommerce solutions. Call us on 01604 696385 or email us at info@star-digital.co.uk for more information.

5 Ways your Ecommerce Business Can Build Customer Loyalty

Customer Loyalty

5 Ways your Ecommerce Business Can Build Customer Loyalty

20th February 2018 by Roger Martin

5 Ways your Ecommerce Business Can Build Customer Loyalty

20th February 2018 by Roger Martin

Customer Loyalty

Customer loyalty is one of the most important factors of keeping a company running successfully. To ensure that your customers don’t stray to competitors, you need to offer them something unique to your competition.

Whether it be a loyalty scheme offering free delivery, money off vouchers or a website that is easy to navigate and browse, you should be providing your customers with added value.

Below, we look into the different ways that businesses can build customer loyalty and how popular ecommerce brands utilise these methods.

Personalised content

Communication with customers is more effective when personalised. Personalised emails deliver 6x higher transaction rates, although over 70% of businesses do not use them.

Personalised content included in email can enhance the performance of email campaigns. Including product suggestions based on what customers have purchased previously will engage your audience on a more personal level.

Amazon utilise this method of personalisation by emailing their users with similar products to items they’ve viewed recently. It can help a viewer re-engage with a product.

Amazon Products

When content is tailored and personalised towards individual customers it will interest them more. It’s important to understand what your customer is interested in so you can target them accordingly.

If you like this, read our top tips for successful email segmentation.

Ensuring browsing is easy on your site

To create a great user experience for your customers, you need to make sure that they can easily browse your website with no hassle. The ease of browsing a site alongside the loading time will determine whether a viewer returns to the site or not.

If your site is easy to navigate round, customers will ultimately come back to the site because of the simple browsing. There’s nothing worse than being on a slow loading website where it is hard to find what you’re looking for.

It is essential that your website is mobile responsive so customers can easily browse your site on their mobile devices, in a similar manner to on a desktop computer.

Provide excellent customer service

Engaging with your customers on a regular basis will help build trust and loyalty with them. Interacting with your customers frequently will help you to understand their needs and how they feel.

Replying to customers’ comments on social media and emails will show that you are listening to them and will help the consumer understand that there is a human behind the brand.

Make it easy for customers to contact your company if they have a problem or a query. Contact details should be listed clearly on your website and enquiries should be responded to as soon as possible. Twitter is a great platform for customer interaction since responses can be instant, and customers can also browse to see if their query has already been asked/answered.

Customer feedback

Customer feedback is a great way to find out how your customers feel about your product and/or service and gives you ideas for improvement.

Feedback surveys enable consumers to let you know their views and judgements on your company and they can do so anonymously. Asking customers for their opinions lets them know that you are taking their thoughts and feelings into consideration.

Urban Outfitters are a great example of offering an incentive at the end of a completed customer survey. The money off voucher encourages the consumer to take the survey and spend money at the company too. The questions in one particular survey were focused on the user’s opinion of the Urban Outfitter’s app and how it can be improved.

UO Survey Email

Providing a discount or money off a certain spend voucher for a completed survey encourages customers to fill out the surveys and also provides businesses with reliable feedback.

Offer rewards for long-term customers 

A lot of companies are now jumping on the bandwagon for offering their customer’s a reward/loyalty scheme to help build customer loyalty. Providing rewards encourages more frequent purchases from customers. Rewards can consist of money off vouchers, discount codes, free delivery or similar.

It’s all well and good offering money off promotions and discount vouchers to new customers, but don’t forget about your long-term customers who have been there from the beginning, they will want to feel valued and included too.

By rewarding your customers, you’re not just benefiting them, you’re also benefiting your company as doing so will attract more customers and encourage customers to purchase more in order to receive more discounts.

ASOS offer a great rewards system that provides you points after you have spent a certain amount of money with them. The points then turn into £5 money off vouchers, which you can use to purchase anything from the ASOS site no matter the price. Rewards can be tracked either using the ASOS app or on the ASOS A-List dashboard.

ASOS Rewards Dashboard

Here at Star Digital, our team of talented web developers can help you in designing, customising and the development of highly functional ecommerce solutions. Call us on 01604 696385 or email us at info@star-digital.co.uk for more information on our services available.

Make Influencer Marketing Work For You

Influencer

Make Influencer Marketing Work For You

7th February 2018 by Roger Martin

Make Influencer Marketing Work For You

7th February 2018 by Roger Martin

What is influencer marketing

Influencer marketing is one of the biggest buzzwords in digital marketing. Put simply, it means working with individuals to influence potential buyers on social media. The concept isn’t new – remember Michael Jordan and those iconic Nike ads? – but the shift from celebrity endorsement to influencer marketing represents a great opportunity for smaller brands to promote their products or services, whether you want to experiment with it as a one-off or integrate it into your marketing mix. With 71% of people (Hubspot 2017 ) making a purchase online if they’ve seen the product recommended by others, it’s time to think about how you can make influencer marketing work for your brand.

influencer marketing

Instagram is the key social media channel associated with influencer marketing because of its strong visual nature. Although some influencers promote products to millions of followers, the beauty of influencer marketing is that anyone with a smart phone can be used as an influencer – as long as they also have a loyal following, engage well with their audience and create great content.

Finding the right influencer

It can be tempting to approach a popular influencer in your industry with a massive following, but try to ignore the big numbers and hone in on micro influencers who reflect your brand values instead. Influencers with between 500 and 10K followers tend to get better engagement, as having somebody who can support your message and engage authentically with your potential customers is much more important than their actual number of followers. It’s also more viable in terms of cost and gives you a targeted audience of people who are more likely to be interested in your brand.

Your customers and existing followers can be great influencers, too. Get them to share your products or services on social media by giving them discount codes, event access or exclusive products. Encourage them to show the product in a natural way and then use this user-generated content to help bring your brand to life.

You can also find potential influencers by searching for hashtags relevant to your industry, or through influencer agencies.

Three things to remember

1 Always evaluate how effective your influencer campaigns are. Measure reach and sales (e.g. with Campaign URL builder to track activity in Google Analytics), but also look at improvements in brand sentiment, awareness and engagement.

2 Get the balance right in terms of frequency – if you’re working with a team of influencers as part of your marketing plan, think about how often your brand is appearing in people’s feeds to avoid bombarding potential customers with your message.

3 Encourage influencers to highlight any sponsored posts in their captions and hashtags. Potential customers will be rapidly turned off if they suspect they are being misled. Rather than paying influencers to feature your products, it’s better to build honest and authentic relationships with them, for example by offering exclusive content that they will want to share with their followers.

At Star Digital, we offer a range of services to help develop your social strategy. Call our friendly team on 01604 696385 or email info@star-digital.co.uk to find out more